37: Why ADHD entrepreneurs DON'T wanna go viral! Create and Ship like Seth Godin!

37: Why ADHD entrepreneurs DON'T wanna go viral! Create and Ship like Seth Godin!

Breaking the Social Media Addiction: Strategies for ADHD Business Owners

"It's not the number that matters, it's the quality of people that you have in your following." - Katie McManus, Brave Business Coaching and host of The Weeniecast

Pssttt! Please help!!! I need you to fill in a two question survey for me real quick. Swear it will take you 30 seconds. weeniecast.com/coaching

Join me, your friendly neighborhood ADHD business strategist, as I help you navigate the dangers of social media addiction and share strategies to overcome it, all while building consistent work habits and avoiding external validation!

Links mentioned in the episode:

The Daily Routine template (click 'ungroup' in your Canva workspace to edit)

Luna's gallery



Accessibility: click to read a written-to-be-read transcript of the episode

Supporting others vs. chasing likes and comments

Alright, my fellow ADHD entrepreneurs, let's tackle the social media frenzy head-on in this episode of The Weeniecast.

You know how it goes – the endless pursuit of likes and comments on our own posts, seeking that external validation to feel like we're making progress.

But here's the thing: building a successful business requires so much more than surface-level engagement. It's time to shift our focus and start creating genuine connections with others.

I'm Katie McManus, certified business strategist who has ADHD, and I'm here to tell you that engaging with other people's content and offering real support can be a game-changer for your business.

But it's about going beyond the numbers and diving into the world of authentic relationships!

When we take an active role in the online community, when we show up for others and truly engage with their content, something magical happens.

You see, it's not just about hoping for likes and comments on our own posts. It's about building those meaningful connections that can make a real difference.

By taking the time to genuinely connect with others, we create a network that becomes the foundation of our business. It's like a community of like-minded individuals who support and uplift each other.

So, let's ditch the chase for external validation and instead focus on fostering these authentic relationships.

When we prioritize meaningful connections, we're setting ourselves up for long-term growth and success. We're building a solid foundation that can weather any storm.

Join me on this episode of The Weeniecast as we explore the power of genuine engagement and the transformative impact it can have on our entrepreneurial journey.

It's time to shift our mindset, embrace the power of connection, and create a thriving business that's built on a solid, supportive community. Get ready, my fellow ADHDpreneurs, because we're about to take social media by storm in a whole new way

Controlling the things that are within your control

As ADHD business owners, it's all too easy to get caught up in worrying about external factors and feeling overwhelmed. But here's the secret sauce: honing in on the areas where we have direct influence can be a game-changer.

I, Katie McManus, have been on this rollercoaster ride myself. 😉

I've learned that by shifting my focus to what's within my control, I've transformed my business and my mindset.

It all starts with recognizing the power of our own effort, consistency, and the quality of our work. These are the pillars we can rely on and nurture to pave our path to success.

So, here's the deal: instead of fretting over social media engagement or other external concerns, let's shift our attention to what truly matters – the pride we feel in our work.

Let's take ownership of our achievements and celebrate every step forward, no matter how small. It's about embracing the journey and persevering through challenges with unwavering resilience.

Join me as I share my own experiences and insights on focusing on the controllable aspects of entrepreneurship.

Together, we'll discover how this shift in mindset can empower us to navigate the entrepreneurial landscape with confidence and purpose. Say goodbye to feeling helpless and overwhelmed, and let's embrace the limitless potential that lies within our control.

Get ready to step into your power and create the business and life you've always dreamed of. 

Direct quote from episode


Avoid social media addiction

Let's have a heart-to-heart about something that affects many of us: social media addiction.

Yep, it's a real thing, and as business owners with ADHD, we need to be mindful of its potential pitfalls.

Here's the deal: social media can be both a blessing and a curse. It offers us opportunities to connect, showcase our work, and engage with our audience. But it can also become a slippery slope, leading us down a rabbit hole of seeking external validation through likes and comments.

It pulls our focus away from our primary goals and can seriously hamper our productivity.

Instead of pouring our energy into creating meaningful content and connecting with potential clients, we find ourselves anxiously refreshing our feeds, waiting for that dopamine hit from engagement.

We need to break free from this cycle. 

We must prioritize activities that directly contribute to our business growth and client acquisition.

Let me be clear: I'm not saying to abandon social media altogether.

It's about establishing a healthy relationship with it.

We must avoid tying our personal value and self-worth to social media engagement and results. Instead, let's focus on self-awareness and what truly matters.

I'm here to remind you that posting content is just the tip of the iceberg.

The real magic happens when we actively engage with others, listen to their stories, and build meaningful relationships.

It's these connections that lay the foundation for long-term business success.

So, my friends, let's practice self-awareness and find that healthy balance in the digital world.

Let's free ourselves from the grip of social media addiction and refocus our energy on what truly moves the needle in our businesses.

Join me, Katie McManus, as we navigate this digital landscape together and build a thriving business that aligns with our passions and values.

Say goodbye to the addiction and hello to genuine connections and business growth. 

Click play on the episode to start that journey!

This episode that's all about avoiding ADHD social media addiction covers:

  • The pitfalls of chasing viral content: Exploring the dangers of seeking validation through likes and comments on social media platforms and the potential for addiction tied to dopamine release.
  • Quality over quantity: Emphasizing the significance of having a targeted and engaged audience rather than simply focusing on the number of followers, highlighting personal success stories with a smaller but more valuable following.
  • Strategies to break social media addiction: Providing practical approaches for ADHD business owners to overcome social media distractions, including creating daily checklists and shifting the focus from seeking external validation to celebrating consistent actions and accomplishments.
  • Building relationships over chasing engagement: Encouraging active engagement with others' posts and fostering connections within the community, highlighting the power of meaningful relationships for business growth.
  • Reclaiming productivity and priorities: Addressing the importance of maintaining a healthy relationship with social media, debunking comparisons with others, and emphasizing the value of consistent content creation and publication as opposed to relying solely on reception.


The key moments in this episode are:

00:00:00 - Why Going Viral on Social Media is Not Ideal
00:02:31 - Tying Dopamine Release to Actions Rather Than Results
00:05:07 - Addicted to Likes and Comments
00:07:48 - Controlling the Things in Your Control
00:14:17 - Starting with Easy Tasks
00:14:55 - Supporting Others vs. Chasing Likes and Comments
00:15:50 - Social Media is Gambling
00:17:27 - Irresponsible Advising for ADHD clients
00:18:31 - Making Things Up As We Go

Related must-listen episodes


36: ADHD and authenticity: the power of using vulnerability online

31: How to create ADHD-friendly processes in your business

16: ADHD and social media marketing

13: ADHD and social media: staying visible!


Like something? Dislike something? We wanna know!

Oooh feedback is what gives us life here at the "Weeniecast"!

There are two ways you can give it to us.

Here's one.

Here's another.


Need more bespoke advice and guidance?

I truly hope you find this podcast useful, but of course I'm always going to be able to help you more if I know about your specific challenges. If you want to reach out to me for some more advice around a topic you've heard, please do so, and mention the episode so I can give you more specific advice. Here are the best places to contact me!

My site

My LinkedIn