I'll be going to the polls this election season, proudly voting for Kamala Harris…
Are you considering doing the same?
Great. Then you're allowed to listen to my podcast!
If you're not, first of all - yuk.
But also maybe give this podcast a listen anyway and find out why taking a stand in your marketing can actually help your business.
Hey, I'm Katie McManus, business strategist and money mindset coach, and this is my podcast "The Weeniecast!"
Pssssst! Not sure if you've heard, but I'm inviting new members to the best community for business owners with ADHD - the Hyperfocused Community! You can join here - https://weeniecast.com/hyperfocus
Now, back to this episode...
I want to share some of the most 'taboo' topics you can possibly introduce into your business marketing, and I promise by the end of this episode, you'll understand why this can be your secret weapon to stand out and attract your ideal clients.
In this episode, I get into why bringing up politics, mental health, money, relationships, and yes, even sex, can be strategies to make your small business memorable.
Give this episode a listen, and you’ll not only learn how to incorporate these so-called 'taboo' topics into your content marketing but also get practical strategies on how to share without being overly vulnerable or unprofessional.
By the end of the episode, you’ll be better equipped to scare away the clients who aren’t a fit and draw in those who fully align with who you are and what you stand for.
It’s time to be unapologetically yourself and connect genuinely with your audience in ways that not only resonate but stick.
Oh, yeah, and remember to vote Kamala in 2024!
Unless you just fell out of a tree.
Timestamp Summary:
[00:00:43] The problem in small business marketing
[00:01:29] Using taboo topics to create genuine connections
[00:03:45] Explaining the concept of the 'sphere of influence'
[00:08:04] Politics and standing up for your beliefs
[00:10:53] The importance of discussing mental health
[00:12:38] Processing past struggles to create trust
[00:18:17] Sharing personal stories to be memorable
[00:21:02] Talking about money openly
[00:22:38] Balanced discussion on religion
[00:24:40] Embracing taboo topics for genuine connections
Mentioned in this episode:
Join the Hyperfocused Community
We'd love it if you'd give us a review
00:00:00
In this episode, we're going to talk about why I don't want
00:00:04
you listening to this podcast if you're going to vote for Trump in this election.
00:00:07
Hi, I'm Katie McManus, business strategist and money mindset coach. And
00:00:11
welcome to the weeniecast. I'm proud to
00:00:15
announce that those of us at the Weeniecast hereby endorse
00:00:19
Vice President Kamala Harris for president in 2024.
00:00:22
Now, we're aware that no one asked us, and we're also aware that it's just
00:00:26
the two of us, and I'm the only american, but I felt it was really
00:00:29
important to start this episode on that note, because in this
00:00:33
episode, we're talking about bringing up taboo topics in the
00:00:36
marketing of your business and how it's actually kind of a
00:00:40
good thing to do. Let's get real about something here.
00:00:43
Small businesses do not have a marketing problem. We have
00:00:47
a memorability problem. And as a small business
00:00:51
owner, you have a choice. You can continue talking about the same that all
00:00:55
your competitors are talking about, or you can
00:00:58
share the occasional weird,
00:01:02
different taboo topic
00:01:06
and your opinions on it and have people actually remember who the
00:01:10
fuck you are. And the best thing about doing this is you scare away people
00:01:13
who you don't want to work with anyway. I bet you after that first
00:01:17
line, people who are trumpers, I doubt I have many who listen to me
00:01:21
anyway. But I bet you they disconnected. I bet you
00:01:24
they hit a stop and they unfollowed this podcast and they went
00:01:28
on their merry way. And that's fine by me. But I also bet you, those
00:01:32
of you who are also excited for Vice President Kamala
00:01:36
Harris to become President Kamala Harris might have leaned
00:01:39
in a little bit closer, which, I mean, it's a podcast. It's not like you're
00:01:43
leaning in closer to me. Maybe you leaned in closer to your phone. I don't
00:01:46
know, how do people do that? But it made you feel like we were more
00:01:49
aligned, and that's the goal. We're going to go through a couple
00:01:52
taboo subjects that I encourage you.
00:01:56
If you've been on the fence thinking, oh, maybe I could share this, or maybe
00:02:00
not to just go for it. I'm going to talk through a few different
00:02:03
ways you can do so without being super vulnerable. And I want to talk through
00:02:07
first why this works.
00:02:11
I want you to imagine that every single person, including yourself,
00:02:15
is walking around with. With an invisible circle surrounding their
00:02:18
head. And in the circle is everything that you
00:02:22
love. It's everything that you like that you feel aligned
00:02:26
to. So in my circle of influence, for instance, you'd have
00:02:30
the celebrities, Taylor Swift, Ryan Reynolds and Ryan
00:02:33
Gosling. I absolutely adore all three of them. And of course, a bunch of
00:02:37
others. The tv shows, the West Wing,
00:02:42
Bridgerton, the Marvelous, misses Maisel, except not the
00:02:45
fourth season, just. It was very disappointing. Let's not go there. You'd have
00:02:49
other things, like really good homemade jelly donuts,
00:02:53
coffee, but not from Dunkin donuts. You'd have
00:02:57
places like Rome and Montpelier, France and
00:03:01
Paris and San Francisco and New York and Cape
00:03:04
Cod, all places I love. And of
00:03:07
course, the people that I care about, my friends, my family,
00:03:11
the people that I feel close to, my clients, anyone whose side
00:03:15
I feel on, you know, all the different authors and books that I
00:03:19
absolutely love, you can't say anything bad about them. Now, other people's fear of
00:03:22
influence may include other things, like sports teams, if they know
00:03:26
anything about sports, could also be more heavily into music
00:03:30
and have a bunch of different albums on there. Now, here's the thing about our
00:03:33
sphere of influence, is that when we hear
00:03:36
someone express positive feelings about the things
00:03:40
that we have in our sphere of influence as well, we feel
00:03:44
closer to that person. We trust them more, we
00:03:47
feel more aligned to who they are. And when
00:03:51
someone says something bad about anything in our sphere of
00:03:55
influence, we actually feel like they've become the enemy.
00:03:59
If I hear that you don't like coffee, I might think you're kind of
00:04:03
a sociopath, but I'm probably not going to hate you versus. If
00:04:06
you tell me that you don't like Ryan Goslingen, I'm sorry, we can't be friends
00:04:10
anymore. It's not gonna work. Unfollow me. Go
00:04:13
away. It may sound silly, but
00:04:16
psychologically, when your sphere of influence has a lot of
00:04:20
overlap with spherical influence of other people, you're far
00:04:24
more likely to trust each other, like each other, and have
00:04:27
relationships together. And I don't mean romantic relationships only. I mean
00:04:31
friendships, business relationships. This is one of the reasons
00:04:34
why when companies really prioritize hiring from
00:04:38
a diverse pool of candidates for their sales
00:04:42
teams, they actually tend to
00:04:45
increase their sales numbers dramatically.
00:04:49
Because instead of having, like, the same type of
00:04:52
person selling to all the diverse customers that they possibly
00:04:56
have, they have a team of really diverse human beings who
00:04:59
have very different spheres of influence, who can connect
00:05:03
with customers on different levels. And that, my friends, is how you hit higher
00:05:07
sales numbers, because people buy from people that they like
00:05:11
and trust. And of course, you're gonna scare some people away.
00:05:15
You are absolutely going to scare some people away. And that is perfectly
00:05:18
okay. It is perfectly fine to scare people away. And I'll use some
00:05:22
numbers to give you an example here. So I speak English. I also speak a
00:05:25
little French, but not well enough to provide any kind of service in French, okay?
00:05:29
So I'm limited to only people who speak English. All right? And so I
00:05:33
just looked up how many english speakers there are in the world today, and there
00:05:36
are 1 billion people
00:05:40
who speak English now, of course, like, let's discount
00:05:43
that. Some are gonna be too young to work with me, some are gonna be
00:05:46
too old to work with me, and all that jazz. So let's just cut it
00:05:49
down to, like, half a billion people could potentially be my
00:05:53
clients. That is a lot of people. That is too many
00:05:56
people. I would never be able to help that many
00:06:00
people in my entire life. Like, even if
00:06:04
I magically got turned into an immortal, like a vampire
00:06:07
or something, like, they would die before I had a chance
00:06:11
to help them start a business. If I do the math, say I work with,
00:06:15
like, 15 one on one clients per year, and I
00:06:19
work for another 30 years. That's only
00:06:22
450 people that I can help one on one in the next 30
00:06:26
years. My group programs even have a cap in them. You know,
00:06:29
really, I guesstimate the breaking point will go between
00:06:33
40 and 60 people in my group programs before
00:06:37
I'm not able to give the right amount of attention to each and every
00:06:41
person. So let's just say I have 50 people in each program
00:06:45
for the next 30 years as well. That's still only
00:06:48
1500 people. So, added together,
00:06:52
I can realistically only help
00:06:55
1950 people in the next 30
00:06:59
years and still provide an excellent service that I actually help them
00:07:02
start their business and create a life that they actually want. I'm pretty
00:07:06
sure out of a half a billion people, I can find
00:07:09
1950 people. The key here is they
00:07:13
have to be able to find me. They have to be able to see me
00:07:16
sharing about something that I love or that I believe
00:07:19
or that I stand for and think, wow, I
00:07:23
like the same thing. I believe in the same thing. I stand for the same
00:07:26
thing. I should connect with her. I should follow her content.
00:07:30
And then over time, they can start learning what it is that I do for
00:07:33
work. Over time, they can understand that I helped people exactly like
00:07:37
them with the exact problems they have get to a better
00:07:40
place. So when you think about sharing the taboo
00:07:44
shit that people advise you not to talk about when you're talking about your
00:07:47
business. I say that's bullshit. I say that's
00:07:51
maybe important when you're a massive conglomerate like. Like
00:07:55
target or Coca Cola, because your market is pretty much
00:07:59
everyone. But even then, I think they would be better served if they stood
00:08:02
up for some more shit. Let's dig into some taboo topics that I
00:08:06
urge you to start talking about if you're brave enough, and I
00:08:10
bet you it'll help you get clients.
00:08:15
So, first and foremost, we're gonna dive right into it. Politics.
00:08:19
What are your politics? Who are you voting for in this
00:08:23
upcoming election? What do you believe in when it comes to politics?
00:08:27
What issues really matter to you? It's an unfortunate state of
00:08:31
affairs in the United States right now that if I talk
00:08:34
about anti racism, if I talk about
00:08:38
women's rights and autonomy to make choices about our own bodies and our
00:08:42
own reproductive health, if I talk about the
00:08:45
rights of LGBTQ folks, I tend to
00:08:49
scare away a certain party.
00:08:53
The members of that party don't align with me.
00:08:56
And you know what? I'm so happy to scare them away.
00:09:00
Ethically. As a coach, when you're working with a client, one of
00:09:04
the things that you have to be able to say with complete honesty is that
00:09:08
you want your client to succeed. And personally, if I
00:09:11
think that someone's going to make a ton of money and then turn around and
00:09:15
vote and donate to politicians who are going to take
00:09:19
away my personal rights and the rights of women and the rights of
00:09:22
LGBTQ folks and who are going to make the world
00:09:26
far more dangerous for people who aren't white, I
00:09:30
can't honestly say that I want them to succeed, and it would be
00:09:33
unethical of me to take their money anyway. And really,
00:09:37
for people who don't care about politics, who don't care about these
00:09:40
issues, they're not my ideal clients, either. I
00:09:44
have a deep passion for helping people who want
00:09:47
to step into their power in the world to make it a better place
00:09:51
and to do so through their business, to do so through work that they love,
00:09:54
but also to do so as citizens of the world. And the first
00:09:58
step to being able to do any of that is to give a. You have
00:10:02
to care. So, talking about politics, for me, talking about the issues
00:10:06
that I care about is a cornerstone of my business
00:10:10
because it ensures that I'm attracting people who
00:10:13
also want to make a difference for the better, who also want to make
00:10:17
this world safer and I more equal for everyone
00:10:21
and who want to make a lot of money doing work they love. Can't forget
00:10:25
about that bit. So I urge you.
00:10:28
Talk about politics. If you care about them, talk about
00:10:32
them. Share your beliefs. Share what you stand for. Allow people to
00:10:36
opt in and opt out. I promise you, you will have so much more
00:10:39
fun and feel so much more fulfilled working with people who
00:10:43
feel aligned to how you believe the world should
00:10:47
function. And you'll also warn the rest of us if you have really shitty beliefs
00:10:50
that we shouldn't give you our money. Please and thank you. So the Weenie
00:10:54
cast is a podcast for people with ADHD
00:10:57
who are entrepreneurs, business owners who want to
00:11:01
succeed using their strengths as a person with
00:11:04
ADhd and also want to bypass a lot of the bull that we have to
00:11:08
deal with. This brings me to my next point is mental health.
00:11:13
Mental health is a super taboo topic, we're told from a
00:11:17
very early age, and maybe it's not even explicit. Maybe it's just something that we
00:11:21
observe is like, don't let anyone know that you go to therapy. Don't let
00:11:25
anyone know that you're struggling. You know, fake it till you make it was some
00:11:28
advice that I got early on from a therapist when I was going through
00:11:32
a depression because I think she thought it would help me. But I took it
00:11:36
as something that, like, oh, well, I can't show people that I'm struggling to. I
00:11:40
can't show people that I am dealing with
00:11:44
mental unwellness right now. And I can't tell you how
00:11:47
empowering it was when I dropped that bullshit. And I
00:11:51
can't tell you how many people it actually helped to be open about
00:11:55
my struggles with anxiety, my struggles with ADHD, my
00:11:59
struggles in the past with PTSD. When it comes to sharing
00:12:02
about mental wellness or mental illness, there's
00:12:06
always this question of how vulnerable is too vulnerable.
00:12:10
And let me tell you, there's no right or wrong answer.
00:12:13
There's what's right for you and what's wrong for you. Okay?
00:12:17
What's right for one person might not be right for you.
00:12:21
Someone may feel very, very comfortable going on
00:12:24
LinkedIn and sharing about their past struggles with addiction,
00:12:28
whereas you may find it still a little too vulnerable to talk
00:12:32
about how you struggled with anxiety in the past.
00:12:36
You get to decide what that line is for you. But here's the cool
00:12:39
thing about talking about mental wellness and mental
00:12:43
illness and any kind of psychological diagnosis or
00:12:46
struggles is that when you share, you normalize it for the people around
00:12:50
you. When you share, you make it safe for
00:12:54
others to talk about what they're going through. You create
00:12:58
a space. You know, a lot of my clients work in very
00:13:02
kind of intimate services where their clients are either going through like
00:13:05
a health transformation or they're investing in
00:13:09
executive or leadership coaching. And they have to be very vulnerable in these
00:13:13
sessions. And getting clients online
00:13:16
for something like that is pretty difficult, you
00:13:20
know, if you're not willing to first be vulnerable in your
00:13:23
content. Because what you're basically asking a bunch of strangers on the Internet
00:13:27
to do is to be super brave
00:13:31
and book a call with a stranger and divulge all the
00:13:34
details of their life to you. Sharing stuff that is really hard
00:13:38
to share with another human being. Things that you don't like about yourself,
00:13:42
things that you feel shame around, the deep
00:13:45
dream that you have that you don't believe is possible for you. You're asking
00:13:49
strangers on the interwebs to just book a call with you, a perfect
00:13:52
stranger, and share all that stuff without knowing
00:13:56
anything about you, without knowing anything about your past and whether
00:14:00
you're a safe space for this. Yeah, tell me how that goes.
00:14:04
You know, we have this. We have this belief that for other people to see
00:14:08
us as a good resource to help them with their lives, we have
00:14:11
to be perfect. And that's absolute bullshit. When you show up
00:14:15
as perfect, the standard you actually set for everyone around you is
00:14:19
that they have to be perfect as well before they even reach out to talk
00:14:22
to you. If you listen to this podcast, I bet you have some personal
00:14:26
development books on your bookshelf. And I've said this before, I'll say it a
00:14:29
gazillion times more. Go and check out the intro or the first
00:14:33
chapter of those books. Most of the time, it's not about
00:14:37
how perfect someone's life was. The amazing schools that they went to, the great
00:14:40
jobs they've had. Like those may play a part, but more
00:14:44
often it's about how they fuck up royally. It's about how they
00:14:48
crashed and burned their life and how they crawled out of the
00:14:51
deepest, darkest hole and made all these good things happen.
00:14:56
Screwing things up and being imperfect actually builds
00:14:59
so much more trust and credibility than being this
00:15:03
perfect version of yourself. For example, I want you to think about
00:15:07
a woman who's 35. She's just had her third baby.
00:15:11
She's postpartum. She has this five month old baby who is not
00:15:14
sleeping well. She has two other kids under five. They go to day
00:15:18
care, thank God, or else she'd probably go insane. And she's
00:15:22
looking in the mirror and she's like, you know what? I really want to lose
00:15:24
20 pounds. I want to get back into a body that I feel more
00:15:28
comfortable in. I know I'll feel more confident, and I know I'll feel
00:15:31
healthier. Who do you think she's more likely
00:15:35
to want to work with? The 22 year old perfect
00:15:39
personal trainer who's 110 pounds soaking wet,
00:15:43
who's always had the most perfectly sculpted body, who's
00:15:47
super happy and go lucky all the time, and who
00:15:50
works out seven days a week? Or the 40 year
00:15:54
old personal trainer who also has a few kids,
00:15:58
who has also struggled with her weight since becoming a mom,
00:16:02
who also deals with the sleepless nights that come along with
00:16:06
being a parent, and who understands the struggles
00:16:10
that this woman is going through right now. Now she doesn't have the
00:16:14
perfect body, and she doesn't have the perfect diet, and she
00:16:17
doesn't work out seven days a week. By all accounts, the
00:16:21
20 something year old who has the perfect body should
00:16:25
technically be her go to. Here's the thing. She's not gonna
00:16:28
feel comfortable being vulnerable with that personal trainer. She's not gonna feel
00:16:32
like that personal trainer will understand all the nuances
00:16:36
and struggles of her life, whereas the second personal trainer, the
00:16:40
imperfect one, that's who she's going to trust. So as
00:16:43
you're thinking about talking about what you struggle through, you know, I want you to
00:16:47
think through, like, what have you already processed? What doesn't feel
00:16:51
really vulnerable and icky to share right now? You know, stuff
00:16:55
from when you were a kid, stuff from high school, stuff from your early
00:16:58
twenties, things that you have seen the other side
00:17:02
of and have some context for and some
00:17:06
perspective on. You can absolutely
00:17:09
share some anecdotes about those struggles in your past. And let
00:17:13
me tell you, it will build so much trust and connection with
00:17:17
the people who want to work with you, and it will make it so much
00:17:20
easier for them to reach out to you and be vulnerable on a call with
00:17:24
you so you can really easily determine if they're the right client for
00:17:27
you. But again, this is up to you. You get to do
00:17:31
so within the boundaries of your own comfort because,
00:17:35
well, we are here to not be weenies. We're not here for
00:17:38
vulnerability hangovers. There's no need to go there.
00:17:44
Other taboo topics that you can talk about that will make your brand
00:17:47
far more memorable, that will make your name far more
00:17:51
memorable, that will make you the person that people think
00:17:55
of as, like, this friend that they know from the online times
00:17:58
are honestly talking about relationships, talking about
00:18:02
sex, talking about the good, the bad, and the ugly. Last
00:18:06
year, I went to this LinkedIn event in Denver, Colorado,
00:18:09
and it was genuinely a bunch of people that I had never met in
00:18:13
person before. These are all people that were showing up in my comment
00:18:17
section. I would comment on their stuff. And let me tell you,
00:18:21
I walked into this event and I didn't really
00:18:24
recognize many people because it looks different from their profile picture, right? And
00:18:28
also it's just different. Like they might have looked very similar to their profile picture,
00:18:31
but it's very different going from two d to three d. And also LinkedIn has
00:18:35
very small profile pictures. I would talk to them and like we'd kind of
00:18:39
like be sussing out who is this person? I feel like I know them, but
00:18:42
I don't really know who they are and they'd figure it out
00:18:45
usually before I did cause I was dealing with multitude issues
00:18:49
and I was a little out of it and I cackled at how
00:18:53
many people were like, oh my God, you're the weenie lady who shares dating
00:18:57
stories. And I think I've probably shared maybe five dating
00:19:01
stories on LinkedIn in my entire four years of being super active on
00:19:04
the platform. And I always share them in the context of like
00:19:08
here was a terrible date that I went on and here's a sales lesson that
00:19:12
you can take from it. Here's how this guy did not close the
00:19:15
deal and why they lost the sale with me. And I do so from
00:19:19
a place of like, I don't divulge any personal information on their part, I don't
00:19:23
share their name, I make fun of the whole situation.
00:19:26
I genuinely write these posts as I'm kind of giggling to
00:19:29
myself. But they're real. They're real
00:19:33
experiences that I've had and I use them to kind of showcase. Here's
00:19:37
my expertise, here's my philosophy on sales, here's how I
00:19:40
see that conversation going and how it could be better. They
00:19:44
didn't remember that I was a business coach necessarily. They
00:19:48
didn't remember that I helped people with their money mindset, but they did
00:19:52
remember me. And someone who remembers you is
00:19:55
far more likely to end up being your client or to refer business to
00:19:59
you than someone who has no idea who the you are.
00:20:04
You can share whatever part of you it feels correct to share.
00:20:08
There's no right or wrong way of doing this. There's the right and wrong way
00:20:12
for you to do this. So full permission here to experiment,
00:20:16
full permission here to write something and sit on it for a while and see
00:20:19
how you feel after a few days and post it later. Full
00:20:23
permission to write something that's just on the edge of your comfort
00:20:27
zone. And to post it and think, oh, my God, I can't believe I did
00:20:30
that, and then just go and delete it. Sure, the Internet lives forever, but, like,
00:20:34
you know, if you have 5000 followers on LinkedIn, no one gives a. If you
00:20:37
posted something too vulnerable and then deleted it five minutes later,
00:20:41
the pundits are on CNN are gonna be like, guess what?
00:20:45
What Doreen Smith posted on LinkedIn today. You'll never believe
00:20:49
it. She shared about her divorce. How shameful.
00:20:52
They don't care. They have bigger fish to fry than you. Doreen, calm
00:20:56
down now. And of course, we're talking taboo topics. You know, another taboo
00:21:00
topic that you can absolutely talk about is money. Ooh, what am I gonna
00:21:04
say next? Well, you'll have to keep listening to find out. But first,
00:21:07
squirrel, squirrel, squirrel.
00:21:14
And of course, we're talking taboo topics. You know, another taboo topic that you can
00:21:17
absolutely talk about is money. And it doesn't have to be about how much money
00:21:21
you make, which is a little gaggy, honestly. Cause who
00:21:24
cares? But talk about something that you spent the most money on, that
00:21:28
you've ever spent in your life. You know, talk about how proud you were to
00:21:31
buy your first house. Talk about the shame of
00:21:35
being in credit card debt when you were in your twenties. I've been there. I
00:21:39
love it when people should talk about that stuff, because even though I coach people
00:21:42
on money mindset and I've done a ton of work on my own, I
00:21:46
still love seeing that reminder that I'm not alone. I'm not the only one who
00:21:50
made really bad money choices in their twenties. If you want to
00:21:54
align your sphere of influence with your potential ideal clients out
00:21:58
there, sharing your unpopular opinions,
00:22:02
sharing how much you hate a band for whatever reason,
00:22:05
sharing how you think a certain book series is stupid,
00:22:09
even though everyone else seems to like it, you know, sharing how
00:22:13
maybe you've never watched Star wars, which whenever I tell people that, they get really
00:22:16
upset. I can't tell you how many people have, like, vowed to make
00:22:20
me watch Star wars. And now it's just like this little game that I'm playing
00:22:23
that I'm just like, no, it's not gonna happen. And now I'm wondering how
00:22:27
many messages I'm gonna get after the fact saying you haven't watched Star wars. What
00:22:30
do you mean? I also haven't seen the Godfather series.
00:22:38
And in contrast, you can also share all the things that you love, the
00:22:42
things that you nerd out about, the stuff that honestly makes you
00:22:46
a bit of a weirdo.
00:22:55
And lastly, this is kind of a hard one for a lot of people, but
00:22:59
sharing about religion. Religion is a big one. There
00:23:02
are so many creators, influencers,
00:23:05
coaches, business owners who use
00:23:09
their christianity in their content. And
00:23:13
you know, whenever I see that, I think that's so good for them. I mean,
00:23:16
it doesn't align to me. I'm not religious, but good for them
00:23:19
for incorporating something that feels super aligned to them. On the other
00:23:23
side, the stuff that I feel really aligned to is the witchy. Talk
00:23:27
to me about the spells ex speliarmus. Talk to me about the new
00:23:31
moon rituals. Talk to me about the tarot cards and the astrology
00:23:34
and all that stuff. I'm super down for it. Share with
00:23:38
me your religious practices. Share with me this and that. Neither one
00:23:42
is bad. You want people who are
00:23:45
not on board with that stuff. If you're really, really
00:23:49
passionate about it, you want to scare them away. You want to make it clear
00:23:52
that your work is not for them because it's never going to be the right
00:23:56
fit. And I know sharing this stuff can feel kind of
00:24:00
ick, can feel really scary. It's stuff that's
00:24:03
very personal to you. And what if people reject you for that? Well, if people
00:24:07
reject you for who you are, let me tell you, the way
00:24:11
they talk to themselves is way worse. The stories they tell themselves
00:24:14
about what makes them lovable and deserving and worthy of would
00:24:18
break your heart. The thing that you can actually do to help
00:24:22
them is to stand in your power and be exactly who
00:24:25
the you are, knowing that you deserve to have all the
00:24:29
business and all the incredible clients and all the good things to come your way,
00:24:33
regardless of who you are, regardless of how imperfect you are,
00:24:37
regardless of what your beliefs are. They may not like it. They
00:24:40
may write really nasty comments, they might dm
00:24:44
you, they may talk behind your back. But hopefully
00:24:47
someday it'll get through to them that, oh my God, that person's
00:24:51
not afraid to be who they are. And if they're not afraid to be who
00:24:54
they are, why am I being so afraid of being who I
00:24:58
am? What's wrong with my identity? What's wrong with
00:25:01
everything that I like and dislike and feel aligned to and believe in? If
00:25:05
they could share all this taboo stuff and still
00:25:09
be successful and still find their people out there in the world,
00:25:13
maybe, just maybe, that's possible for me too. What a cool little gift
00:25:17
to give the world, even if it does take them a while to unwrap it.
00:25:20
So, my friends, with this I urge you, go be
00:25:24
memorable. Go share taboo sh. T
00:25:28
talk politics, talk religion, talk sex, and share it with
00:25:31
me, especially if you're supporting Kamala Harris this election
00:25:35
season.
00:25:41
Well, let me tell you something. When I am president of the United
00:25:44
States and when Congress
00:25:48
passes a law to restore those freedoms, I will sign it into
00:25:52
law.
00:25:56
We are not playing around. Ha ha
00:25:59
ha. Squirrel, squirrel, squirrel, squirrel.