80. How to offboard clients who are TOO SUCCESSFUL WITH YOU!

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In this episode, I'm going to tell you how

00:00:03
you can handle when your clients have too much success with you and it's

00:00:07
time to flee the nest. Hi, I'm Katie McManus, business

00:00:11
strategist and money mindset coach. And welcome to the Weenie cast.

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Squirrel. One of the coolest things about starting a

00:00:18
business based solely on work that you're passionate about

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doing and being super conscious about developing

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a niche that attracts people who are not only your

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ideal client, but are just your ideal people.

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Like, they are the people that if you bumped into them in the real

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world, if you weren't running your business, you would probably become

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friends with them. It is one of the greatest joys

00:00:43
in the world, because not only are you making money doing

00:00:46
what you love, you're making money working with people who

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you genuinely enjoy spending time with. And you're not just

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working with them, you're helping them transform some

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element of their life. It is one of the

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greatest gifts that we can give ourselves is to start a

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business where we get to do that day in and day out.

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But it does have its dark side.

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When a client starts to work with you, they're gonna work with you for a

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bit, and there's gonna come a moment where they're done.

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Your work with them will end. And I can tell

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you, as a coach, there's, like, a certain sadness. There's a very specific

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sadness that comes along with completing with a client.

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Mainly for me, it's I get sad that I'm not going to get to talk

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to this person every week. You know, I get really close with my

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clients, and oftentimes we continue the friendship beyond our

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professional engagement. But as a business owner, when a client

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completes with you, there are some other things that go into it. A,

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you no longer have that income coming in, so you then have to start thinking

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about backfilling that client. B, there's also this element of,

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oh, my God. Like, was I good enough? You know, you can start getting imposter

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syndrome because they don't want to work with you anymore. Even if

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they're done working with you, because they reach their goals, it's super

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easy for that voice of doubt to pipe in and be like, oh, you weren't

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good enough. They're done. They don't want to work with you anymore. They probably never

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want to speak to you again. They're probably just being nice because they don't want

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to be rude, because they don't want to, like, leave this uncomfortably. They

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want you to feel good. But like they're going to tell everyone that you suck.

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And see, once you get over that imposter syndrome,

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one of the things you want to prioritize is getting a testimonial from this

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client. So I want to walk you through how you can set up an off

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boarding process that is going to work really well for you and

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really well for your clients and have you ending those relationships. On a really

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solid note, I'm also going to walk you through what my philosophy

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is when I complete with clients. So you can kind of see how I put

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it into practice and how I use this philosophy to really

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help me strategize my whole business.

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So how you off board clients actually starts with

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how you onboard them. One of the things that you want to design

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with them, either verbally or in your agreements,

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is what it looks like to complete. So let me give you a couple

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examples here. So if you're doing contract work where

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they are signing up to work with you for a very specific amount of

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time, you're starting with them in January, you say that you're going to work with

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them for nine months. So that means at the end of September, your

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contract is going to come to a close. And that is where they have the

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option to either finish the work or sign

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up for, for another contract. You want to know that going into it. And

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of course, your client's not going to sign up not knowing that, so it's really,

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really necessary. You can also have it set up in a way where

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clients just sign up with you and they pay you monthly until they're done. This

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is the retainer model. This is the model that I find works really, really

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well. If you are charging less than

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$1 a month. Once you start charging more than $1

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a month, that whole model of it continues forever until you say you're

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done. Gets a little squirrely. Clients have a kind of a hard time

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sticking with something when you're charging that much. But if you do

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have that retainer model where it's just continue until you're done, you do have to

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explain to them how they ask for cancellation,

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right? Cause remember, it's awkward for you. It's awkward for them. When you're

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working with someone and you're paying them, you're aware that you are making up part

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of their income. And it's one of the hardest

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things to say, hey, I no longer want to pay you for this thing.

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Even if it's coming from a really amazing place, even if it's coming from

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like, you've helped me reach my goals and I'm so happy for you. To make

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this a positive experience for everyone involved, you have to be the person

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who lays all the cards on the table first. And you need to be very

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specific about, here's how you do it, and here's how you notify

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me, and here's the conversation we're going to have, and blah, blah, blah, blah, blah,

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blah, blah. And as you're imagining this, you're going to

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get really squirmy, right? You're going to get really uncomfortable because

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this is going to be an uncomfortable conversation. And that's

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okay. It's okay for you to get squirmy about it. It's

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okay for it to feel unsettling for you. But

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the more you lean into it, the more you're open about it, the more you

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talk about it proactively with your clients, the less awkward

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it will actually be when it happens. I want you to think about talking

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about money. For instance, say you just started dating someone and you're trying to get

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to know them. You think everything's like pretty aligned and you're getting

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serious and you're thinking, okay, I really want to create a life with this person.

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If you guys have never talked about money

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ever in the relationship, but that's one of the things that you

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need to know, like what is their approach to money? How much debt are

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they caring? How much savings do they always have? What are their

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financial goals for the future? Because that's really important for you to know when you're

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partnering your life with someone else. If you've never brought that

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conversation up before, and it's never even been referred

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to talking about it, bringing it up when they're high

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stakes is really uncomfortable for everyone.

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So when you start off talking about those things earlier on,

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it makes it easier for those big topics to come up when they matter

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most. It's the same with your clients

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and the whole cancellation process.

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So when your client comes to you and they express their

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desire to complete working with you, your job is

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now explaining how this goes. All right? And of

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course, it's different for every business owner depending on what kind of work you

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do. For the kind of work I do with my clients, one of the things

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that I always like to address is amazing. I'm so proud of you for getting

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to this point where you feel like you do not need support from me anymore.

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Here's what I want to do in our final few sessions is

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I want to make sure that any questions you have about what's going to happen

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in your business in the next six months, we cover. Now,

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I also want to hold you accountable to completing any

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of the projects that we have started, kind of gotten halfway

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through and haven't completed yet. And if I can't

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hold you accountable to finishing them by the time we complete our work

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together, then I want to make sure you're walking away with a

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plan, knowing exactly what you need to do to bring it to

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completion. If you're doing more consulting work

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where you're doing some stuff for your client, then of course you're

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going to have deliverables that you want to make sure you're handing off to

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them. Say you've been doing their social media marketing

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for a year and a half, and they've decided at this

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point that like, maybe they're going to switch to an ads model

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and they don't necessarily need to be creating as much organic

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content, and they just want to kind of reuse what's already been created. At

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that point, what you're going to do is you're going to transfer over

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all of the assets and content that you've done for them and make

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sure it is all nicely organized and ready

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for them to take the reins with. And you want to make sure,

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especially if you're handing over assets, that they understand

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where everything is, that they understand how you have it

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organized, that they understand how they're going to take ownership over

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these computer files. Right. If they're in a shared drive, do they need

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to download those files by a specific date? I can tell you that

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people that I've worked with in my business who've done this well, I refer business

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to, even if I'm not working with them anymore, they are

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my go to. Like, I'm so happy with what they did. Even

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if they no longer fit my business, I want to send more business to them

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because I know how professional they are. I've had one

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really bad experience where I had a

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fractional COo. It was my first fractional COo in my business.

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And when we transferred everything over, she actually didn't transfer

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over. A lot of the training videos that I had for some of my programs

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and where we were storing them for my

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courses wasn't working. Like, the whole system just never

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worked from go. And unfortunately, she lost

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everything. So I had to re record everything. And

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that was super frustrating. It left a terrible taste in my

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mouth, and I think you can bet I'm not referring business

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to her. So this is the importance. Like, you

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handing everything off in a really professional, organized manner

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can make the difference of hundreds of thousands of dollars worth

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of business, depending on how many people this person could refer

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to you, depending on how much you charge

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and so many other factors. So you really do want

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to do this. Well, and the last bit,

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I know it's awkward. I know it feels like you're fishing for

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compliments, and who am I to ask them to say nice things about me?

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But you do need to ask for testimonials. I'm terrible

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at this. I'm so bad at this. I know my podcast

00:10:06
producer is always on me to ask you guys to, like, go

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onto Apple podcasts or whatever, to review

00:10:14
this podcast and say, if there's anything that is specific that you like about it.

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And I feel super awkward and cringe about it. Even though I train on

00:10:21
this, it's always funny when a client

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completes with me, and I've trained them on asking for

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testimonials, and they're like, Katie, aren't you

00:10:32
forgetting to ask me for something?

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And I laugh and I'm like, yeah, yeah, I absolutely do want a

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testimonial from you. Thank you so much. I'll send you some questions. Asking

00:10:44
for testimonials a. It's awkward af. The reason it's

00:10:47
awkward Af is because you're not a

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sociopath, you're not a narcissist.

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Congratulations. You're safe to be amongst

00:10:57
other people. But it also means you're gonna get really weird when you're asking for

00:11:00
testimonials. That's the downside. Asking for testimonials is

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one part of the hurdle here, getting over the fear of it and being

00:11:08
comfortable with it. But you also have to understand that most testimonials that people give

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are really bad. They're not helpful for other people who are considering hiring

00:11:15
you, it may sound really nice for someone to write a testimonial saying, oh,

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my God, tim was so kind. I really enjoyed

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every single one of my sessions with him. He was super helpful,

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and I just really appreciated all the support he gave. What

00:11:30
the does Tim do? You have no idea. Like, who is this

00:11:33
person? Where did they start from? What did they accomplish while they were

00:11:37
working with Tim? What's the result that they're getting now

00:11:41
after they've completed the work? What made Tim stand

00:11:45
out more than anyone else? That made them choose to work with him? When

00:11:48
someone's looking at a testimonial of yours, yeah. They're doing it to make sure

00:11:52
that you do what you say you do. And that you're a good person. But

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more than that, what they're looking for is, is this person who gave the

00:12:00
testimonial like me, was their life like mine when

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they signed up for this? What are they saying about how it was to work

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with this person, and what's the result that they got?

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So one of the things that I have found super helpful, and I train my

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clients on this, is to send them a very specific

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list of testimonial questions. Some people love this, some people hate

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it. I had one client in my BYOB program who, when I trained him

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on this, he was like, this just sounds like, so

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formulaic and cold, and it's like, cool.

00:12:32
Then this doesn't have to be your process. But when you do ask for testimonials,

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you want to give people a little bit of direction, because if someone's going to

00:12:38
write a testimonial for you, they want to write a testimonial that'll actually help you

00:12:42
get more business. I can't think of a

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single Yelp review that I've written that was positive about a

00:12:50
restaurant that I wrote because I didn't want them to get more business. The

00:12:53
reason we give testimonials is because we want to promote this business that

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has had a positive impact on us. So set your

00:13:01
clients or your former clients up for success so they can do that

00:13:04
effectively. The other thing about asking for testimonials,

00:13:08
and this is true across the gambit of any favor

00:13:12
you are ever going to ask of anyone, ever, in your life,

00:13:16
how a lot of people treat asking for favors is.

00:13:19
Is. Here's a hot potato. I'm just gonna throw it at you. Ow. Now it's

00:13:23
your problem. Now you have to manage the hot potato. You have to make

00:13:27
sure it doesn't burn your hands. And if you drop it, then that's your

00:13:30
fault. As someone who moved 16

00:13:33
times in nine years, because the real estate situation

00:13:37
in San Francisco Bay area is fucking miserable, I can tell you I moved a

00:13:41
lot, obviously. And when you move, unless you're

00:13:45
hiring movers, I mean, there are times in there that I couldn't afford to hire

00:13:48
movers. Cause I was in my twenties and I was bad with money. So I

00:13:51
had to ask people to help me move. You know, I had to ask the

00:13:54
friend who has the truck, and I had to ask the friends who I knew

00:13:57
were strong and wouldn't hurt their back, and I had to arrange all

00:14:01
these things. Now imagine if I asked someone to help me

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move, and they said yes, and I was like, great, and

00:14:08
then never communicated something else to them. Didn't tell them

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where to come to help me with my stuff and where we're going or

00:14:15
what time or what day. Didn't give them a heads up on, like, the kinds

00:14:19
of stuff we were moving. Like, if we're moving a grand piano, that's something they

00:14:23
should know. I don't play the piano, so I don't have one, in case you

00:14:26
were wondering. But when you're asking someone for a favor,

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it's your responsibility to remind them. It's

00:14:34
your hot potato. You're the person who has to

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communicate the details. You're the person who has to remind them

00:14:41
of, hey, just want to touch base. I know I asked you for help with

00:14:45
this. This is the date. Does that still work for you? Do you need

00:14:49
reminders? Do you want me to call you at 05:00 in the morning? Cause we're

00:14:52
gonna be doing this super, super early to wake you up. When you're asking other

00:14:55
people for a favor, the kindest thing you can do is to

00:14:59
carry as much of the mental load of remembering to do it

00:15:03
as possible. So when you're asking people for a

00:15:06
testimonial and they say, yeah, absolutely, I want to do that, you're going to say,

00:15:09
okay, amazing. What I'm going to do is I'm going to send you some questions

00:15:13
that you can answer. And I know you're really busy, so

00:15:17
if I don't hear back from you in a couple days with answers, I'm just

00:15:20
going to send you another follow up email. Because I know what it feels like

00:15:23
when you offer to do something for someone or you agree to do something for

00:15:27
someone and then you forget and then you start feeling bad, and I don't want

00:15:31
you feeling bad. And also, if you decide you do not

00:15:34
have time for this, or you've decided for whatever reason, you don't want to write

00:15:38
a testimonial for me, no bad feelings at all, just let me know so I

00:15:42
don't pester you with it. Without that design, if you're reminding

00:15:45
them, without you explaining that upfront, you reminding them can feel

00:15:49
like you're chasing them down and pestering them and annoying them to get

00:15:53
this thing from them, and it feels really gross. But when

00:15:57
you design that and you say, hey, listen, I'm gonna do all these things to

00:16:00
kind of manage the mental load for you because you're doing this

00:16:04
incredibly kind thing for me, it takes a weight off of their

00:16:07
backs. It allows for them to keep living their

00:16:11
lives and also do something really nice for you. Small caveat

00:16:15
here. If you did not like working with this person,

00:16:18
don't get a testimonial from them. Don't use a testimonial from them.

00:16:22
Words carry energy, and when you use the words of

00:16:25
someone whose energy did not match up with yours for whatever

00:16:29
reason, guess what kinds of people those words are going to attract

00:16:33
more of? That's right. You're going to attract more of that kind of

00:16:37
person. So you want to be super hyper specific about the

00:16:40
kinds of testimonials you're actually utilizing in your business, and you

00:16:44
only want to use the ones from the people that you really enjoyed working with.

00:16:48
I also want to name that the people who give you testimonials and the people

00:16:52
who give you some of the best testimonials you might be shocked

00:16:55
about. I had this one client about three years

00:16:59
ago who started working with me because she wanted to start a coaching

00:17:03
business. And we worked together for half a

00:17:06
year, and we had these amazing sessions where we planned what she

00:17:10
was going to be working on and how she was going to

00:17:14
really hone in on her niche and start marketing and doing

00:17:17
sales and all the things. And I trained her on a ton of stuff that

00:17:21
she would need when she started the business. And every session I'd say, cool. What

00:17:24
did you accomplish from last session? Nothing. No, I just. I didn't

00:17:28
get around to it or it just. I don't know. I was resistant to it

00:17:31
for some reason. And at the end of six

00:17:35
months, she was like, I want to write a testimonial for you. And she

00:17:38
hadn't started a business. Like, she hadn't gotten a single client. She didn't market

00:17:42
anything. And I was like, oh, okay.

00:17:45
Yeah, absolutely would love to have a

00:17:49
testimonial from you. And I'm like, oh, my God, what is this person even going

00:17:52
to say? They're probably going to write a testimonial about how they didn't get any

00:17:54
results. And she wrote one of the most beautiful testimonials that I've

00:17:58
ever seen that made me feel so good about my work

00:18:02
that she had signed up to build a business and

00:18:05
that when she signed up with me, she thought she wanted all these

00:18:09
things. And through our work, she didn't necessarily get what she thought she wanted. She

00:18:13
got what she needed that she didn't realize that she needed from

00:18:17
our work together. She also named that she'd been in an MBA

00:18:21
program, I'm sorry, an NBA MBA.

00:18:24
She'd been in not the National Basketball League or

00:18:28
National Basketball association. Whatever. I know sports.

00:18:32
Absolutely. I also know acronyms. This is honestly

00:18:36
why I can never work for another company, is I can't handle

00:18:40
acronyms. Is because I can't handle acronyms.

00:18:44
I can't even pronounce the f word. Also, as I'm

00:18:47
recording this, I'm really sleep deprived, so just don't mind me right now. I

00:18:51
apologize. I will be better rested for the next episode, I

00:18:55
promise. What was I talking about? So she even

00:18:59
explained that she had been through an MBA program. She

00:19:02
was trained in business, and she named that she learned more about how

00:19:06
to start a business and get clients and market yourself and do all the

00:19:10
things from working with me for six months than she ever did in the whole

00:19:14
two year program she was in. You will be shocked. The

00:19:17
kinds of positive impact that you have even when your clients don't

00:19:21
necessarily get what they signed up for. If you treat your business a little more

00:19:24
professionally and you don't, you don't pursue friendships with your

00:19:28
clients, one of the things that you want to design with them also is,

00:19:31
what am I going to say next? Well, you'll have to keep listening to find

00:19:34
out. But first, squirrel, squirrel, squirrel, squirrel, squirrel.

00:19:42
If you treat your business a little more professionally and you don't, you don't

00:19:45
pursue friendships with your clients, one of the things that you want to design

00:19:49
with them also is like, a six month check in,

00:19:53
just to check in to see how they're doing for you as a business person.

00:19:57
A, this helps you kind of check in to make sure that they're doing well

00:20:00
and that you can speak authentically about their success.

00:20:04
B, if you get to that .6 months from now and they've decided that

00:20:07
they want to, like, start working with you again, that's that natural

00:20:11
conversation for you to have where you're discussing picking the work back up.

00:20:15
What I run into with my clients is, you know, I become friends

00:20:19
with them, so I have to design with them. Hey, now that

00:20:22
we're not working together anymore, still call me,

00:20:27
still stay in touch. Just because we're not in a

00:20:30
professional agreement anymore doesn't mean we

00:20:34
have to stop talking. And I'm so glad I do this because I've made some

00:20:38
of the most incredible friends in my life through working with

00:20:42
them. So that is your offboarding process. Those are all the things that you have

00:20:45
to consider when clients complete with you.

00:20:51
Now, I want to share with you a little bit about what my philosophy is

00:20:54
about my clients and how long they work with me. And them coming to

00:20:58
completion at some point, and I wanted to name that. There are

00:21:02
some business models out there that are reliant, right?

00:21:05
So my relationship with my podcast producer,

00:21:09
Neil, I'm not going to do any of the things he does for me.

00:21:13
If he and I, for some reason stopped working together, there just

00:21:16
wouldn't be a podcast. I'm not learning how to edit,

00:21:20
okay? I'm not figuring out how to upload things to

00:21:24
places and have other stuff go

00:21:27
on. I don't even know the things. I don't wanna know the

00:21:31
things. What I like about our professional

00:21:34
relationship is I get to show up sometimes with an idea. I get

00:21:38
to talk into a mike for anywhere from an hour to 2

00:21:42
hours, and he turns it into an episode and does all the things

00:21:46
and I don't really have to worry about it. And all I have to do

00:21:48
is have incredible conversations with people who book sales

00:21:52
calls with me because they want to learn about working with me, because they listen

00:21:55
to my podcast. That is what I love. So that's a reliant

00:21:59
relationship. That is, you know, Neil in this case, is

00:22:03
not building independence in me because I don't

00:22:06
want it. I'm sure if I did, he would find a way,

00:22:10
we would design a package for him to train me on all that. But no,

00:22:13
thank you. I'm good. My philosophy with my clients is very

00:22:17
different. I'm not working with clients so that they're always going to

00:22:21
be dependent on me to grow and run their businesses. My

00:22:24
ultimate goal is that a client works with me from

00:22:28
wherever they're starting from and throughout our work, however long

00:22:32
we work together, be it six months, a year, three

00:22:36
years, my goal is to see them, to reaching their

00:22:39
goal, whatever that is. And absolutely,

00:22:43
I have clients who've worked with me for years and years and years,

00:22:46
and who are committed to just continue working with me forever until they

00:22:50
hit that goal. And I love them. I will always have

00:22:54
space in my business for those people. And also I have

00:22:58
clients who work with me. They might join BYOB beginner

00:23:01
for a year and get their first, like, five high

00:23:05
paying clients and really understand, like, the simple ways that they can market

00:23:09
and sell their services and realize, cool, this is good

00:23:13
enough. I don't need anything else. I have clients who will go through the

00:23:16
BYOB advance program. Program, and we'll get all the infrastructure

00:23:20
built in their business, from their websites, their email marketing,

00:23:24
to creating lead magnets, and understanding how they can do webinars

00:23:28
and so on and so forth. And once we have all that set up.

00:23:32
They're good. They don't need to continue working with me,

00:23:35
and that's my goal. My goal is to

00:23:39
create a self sufficient business owner

00:23:43
who knows that they can do it on their own in some instances. I'm

00:23:47
also not the right coach to continue with them. I had a client

00:23:50
a few years ago who just this incredible coach.

00:23:54
We worked together for nine months. She did this beautiful job of building her

00:23:58
business and establishing multiple different revenue streams for the

00:24:02
work that she did. But when we came to the end of our nine months,

00:24:05
you know, one of the things that she was struggling with was she was the

00:24:08
mom of two small children and her husband had a very time

00:24:11
intensive job. So she was really struggling with how to manage her

00:24:15
time, how to balance the demands of her new business that was

00:24:19
doing really well and the demands of her

00:24:22
two beautiful toddlers. And I'm not a mom. I don't have

00:24:26
toddlers. I spend time around kids very rarely, if my

00:24:30
friends have kids, those are the kids I'm spending time with, but I'm not

00:24:33
taking care of them. I'm not managing their lives. I'm not dealing with them when

00:24:37
they're, they're sick. I'm not liaising with their preschool. I have no idea

00:24:41
about that stuff. So, for this client, you know, she'd gotten to this really beautiful

00:24:44
point in her business, and what she needed next was

00:24:48
a coach who could help her work on balancing

00:24:52
motherhood and business ownership, and that wasn't

00:24:55
me. And so it was a natural conclusion for

00:24:59
her to move on to someone who really fit her needs for that time. When

00:25:03
you approach your business with this kind of philosophy, it becomes a lot less

00:25:06
scary when people compete with you. It becomes a lot less

00:25:10
imposter syndrome inducing because you've made it about them getting

00:25:14
to the point where they need to be. I've bumped into several

00:25:18
business coaches out there in the world who,

00:25:21
when you start, like, being in their world, they start trying to

00:25:25
set that expectation that once you hire them, you're always going to work with them.

00:25:29
Once you hire them, you're going to be with them for decades, and

00:25:33
often not always. These coaches will play on

00:25:37
the insecurities of their clients to sow fear that they can't

00:25:41
do it on their own. And let me tell you, if you're starting a business

00:25:44
and if you're looking for support to start and grow this

00:25:48
business, stay away from people like that, because what they will

00:25:51
create is reliance in you. They will so doubt that you

00:25:55
cannot do this on your own. They will give you just enough to help you

00:25:59
with that next little problem that you have or that next little goal.

00:26:02
But they won't set you up to be able to tackle the whole thing on

00:26:06
your own, or at least to understand who you need

00:26:10
to hire to help you tackle the big goal. Cause hopefully, if you have really

00:26:13
big, massive dreams, you're not doing it all your own. Hopefully you're

00:26:17
hiring someone to do your social media. Hopefully you're hiring someone to do ads

00:26:21
and to do some pr and to get you booked on stages and to

00:26:24
liaise with your literary agent for the third book that you're gonna be

00:26:28
publishing this year. But as a business owner, you

00:26:32
ultimately can do that on your own when you have the confidence

00:26:35
and the know how. When I work with clients, my number one

00:26:39
goal is to build that confidence and to establish that know

00:26:43
how. The

00:26:46
clients who it really makes sense for them to see stay working with me

00:26:50
for an extended period of time are the ones who are

00:26:54
starting from absolute scratch. They know that they maybe

00:26:58
want to do coaching or they want to do consulting, but

00:27:01
they need to first figure out, like, what their niche is going to be, what

00:27:05
their offer is going to be, how much they're going to charge, how do they

00:27:07
market it, how do they sell it. But, like, that's just the

00:27:11
beginning of their journey. Like, they. Yes, they want to,

00:27:15
you know, have some clients and they want to make a lot of money, but

00:27:18
the clients who tend to stay with me the longest are the ones that have

00:27:22
the biggest dreams. They're the ones who look out in the world and

00:27:25
know that if they stick with this, if they're

00:27:29
deliberate and they have the correct strategy, they're going to be the kind

00:27:33
of person who is Oprah's life coach. They're going to be the

00:27:37
kind of person who gets paid crap ton of money to

00:27:40
be a keynote speaker at major events and conferences.

00:27:44
They know that if they have the

00:27:47
right action plan, that they can launch themselves

00:27:51
into the stratosphere and become famous, not

00:27:55
just for the sake of being famous, but for the sake of

00:27:58
bringing their wisdom and their gifts to the world. Because

00:28:02
they know in their bones that they

00:28:06
have this deeper gift to give to the world and they feel a

00:28:09
duty to deliver it. And those are the clients

00:28:13
that I will always make space for in my one on one practice.

00:28:17
Because I can't tell you the pride at seeing

00:28:21
someone grow from making $0 a year in their business

00:28:24
to hitting their 1st $100 a year, to

00:28:28
hitting their first hundred thousand dollars

00:28:31
month, to getting booked on stages, to

00:28:35
writing their book, to doing all these things that they

00:28:38
only ever dreamed of. But because they were brave

00:28:42
enough to put their money where their mouth was and brave

00:28:46
enough to actually get to work and stop being a weenie about it,

00:28:49
they actually make it true for themselves. Those

00:28:53
are my people.

00:28:58
If you really struggle with that fear when a client completes because

00:29:01
you're worried about backfilling them, then one of the things that you really need to

00:29:05
start working on in your business is consistent marketing.

00:29:08
Without consistent marketing, you're just constantly going to have

00:29:12
a artist boom and bust cycle happening. And if you want to learn more

00:29:16
about what that is, then I want to point you to episode 74, where I

00:29:19
talk all about what that is, the impact it has on your business and

00:29:23
how you can avoid it. But essentially, you want to become

00:29:27
so consistent in your marketing that even when you're at full capacity

00:29:31
with clients that you have inquiries coming in. Right. And

00:29:34
the only way to do that is to be ironclad

00:29:38
in your consistency. Squirrel. Squirrel. If you're ready to stop being

00:29:42
a weenie and actually run a business that makes money, then go ahead and

00:29:46
book a generate income strategy call with me by going

00:29:49
to weeniecast.com

00:29:52
strategycall. On this call, we will talk about your goals,

00:29:56
your dreams, and your frustrations in getting there.

00:30:00
And if it's a fit for both of us, then we can talk about different

00:30:03
ways to work together.

00:30:08
Boom. I got excited about the word smorgasbord.

00:30:13
Squirrel, squirrel, squirrel, squirrel.