82. Why you only need a couple ideas for social media content!

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In this episode, I'm going to tell you why

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you don't need a million different ideas for posts on social

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media. Hi, I'm Katie McManus, business strategist and money mindset

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coach. And welcome to the Weeniecast!

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Something they do not tell you when you start

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a business is that you are also becoming a content

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creator. Your new job is to

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become a social media marketer. And for

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most of us who've never had to do that before,

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it is a big learning curve. It takes a

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while to understand a how to even use these

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platforms. If you've ever accidentally posted something to

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TikTok or Instagram or even on LinkedIn and be like, wait,

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what the did I just do? Welcome to the club. You're not alone. And learning

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how to do it intentionally is a whole

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thing. And of course, it doesn't help that each and every one of these

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platforms operates differently. You know, there are different ways

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that you edit a video. There are different best practices. The

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button to post something is in a different place for most of them and

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then add all to that. The platforms occasionally update and change things all

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around. It's a whole lot of work that you have to add

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to all the other things that you have to do to start a business. And

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then in addition to figuring out how to use the platforms, you have to figure

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out, dun dun dun, how to post and what to

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post, how to create content that is not only

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going to get people to like and comment and follow you,

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but seek out that link to book a sales call with you

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and become your client. And where so many people get hung

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up on creating content is that you think you have to come up with something

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new to say every single day. I have to come up with some new exciting

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message to deliver to my world, to inspire

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them and show them how smart I am and

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convince them that they need to give me their money. But that couldn't be further

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from the truth. You do not want to

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create a new thing every single day. What you need to do is you need

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to figure out a new way to say the exact same thing that you've been

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saying for 100 days straight. And this is where those of us with

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ADHD have a major advantage because we

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can freestyle some weird ass associations to make any point

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we want.

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I did this really fun live with my business partner,

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David Freimon, where we did some business improv, where

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basically, and it was his idea, he came to me and he's like, you know

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what? You're really good at? You're really good at coming up with random ass

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metaphors for things just right off the bat and bring that

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making a business point out of it and bringing it back to a lesson that

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you teach your clients and content you can create. And he's

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like, you know what I want to do is I want to do a live

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where I just give you a random word, any word,

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and you make a business lesson out of it. And I like,

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I thought he was joking at first. I was like, what is this, my big

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fat greek wedding? Give me any word, and I will tell you how that word

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is actually greek. I'm sorry to all the Greeks out there. That

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is my terrible, terrible impersonation of a greek

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accent based on a character from my big fat greek wedding.

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Please don't be offended.

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Give me any word and I will teach you how that word is actually a

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business lesson. We're

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having this conversation, and he's telling me, I want to do this live. It'll be

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so much fun. I was like, okay, well, I don't know. He's like, okay, well,

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here are three words. And he gave me three words, and I spit out, like,

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three business lessons. And he's like, see? See? And I'm like, is that

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funny? He's like, yeah, that's hysterical. Let's do this.

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Do you want to, like, do one? Give me a couple words, and we

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can give people an example of how this works. Sure.

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Supermarket. Okay, well, let's. Let's stop with that. Okay,

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so supermarket. So how do you buy a banana? You know, one of

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the things that I train my clients on is when you're

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starting your business, you have to make it super clear how people

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can buy your services. And it has to be as obvious as going to the

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supermarket and buying a banana. Right? We all know how to do it. We walk

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into the supermarket, we get a banana, we pick whichever one we want. Like,

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whichever levels of green and yellow. I know. I'm kind of like, just.

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Just out of the green phase. That's my banana of choice. And then you go

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to the cashier and you pay for the banana, and it's your banana.

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Squirrel. Squirrel. So we did it. It was so much fun. We're going to do

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it again. I'll be posting about it on socials next time we do it. But

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from that live, I realized there's a portion of what I do as a content

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creator that can be taught. And even

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if you have ADHD and you're not confident in your content creation, you can

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lean into your creativity and do the exact same thing.

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Literally, everything is content.

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Anything in your space can be turned into content.

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Any memory you have of your life can. Can be

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content. Common feelings or

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situations of your ideal clients can be content,

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and even bodily sensations. And we'll get to that. It's not as weird as it

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sounds. So I'm going to talk you through kind of my mental

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process of taking a completely random thing

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and figuring out how to create a metaphor

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or correlation with what I do with my clients.

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So, first and foremost, just because it's the easiest to demonstrate

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on camera and verbally, I'm actually going to just take a random object that's, like,

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near me, and I'm going to talk you through how I would take that object

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and come up with a business point for what I do with my

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clients, or my clients are struggling, and I just happen to have a

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milk crate right next to my desk. Oh, here are my thumbtacks.

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Okay. So I was using the milk crate to stand on, to hang up these

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things, and I needed thumbtacks. And then I put a bag of dog treats

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on top of the thumbtacks, and I lost the thumbtacks because they were out of

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sight, and I found them. So that's really exciting. Okay, so I

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have this milk crate right here next to my

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desk.

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Side note, you do not want to see, like, what is under my desk.

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There's just so much random that I just. I

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put down and I just never think about again. This is one of those

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things. Been here since I put up these calendar things back

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in January. I should probably move this because it's getting a little dusty and it

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doesn't need to be here, but anyway, so. Okay, so. But let's talk about milk

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crates for a second. Okay. What were milk crates initially

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invented for? Okay. They were initially invented to hold

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containers of milk, obviously. Did you not take history?

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There was a whole chapter on. No, there wasn't. So, okay, so how would I

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turn the milk crate into a piece of content about my business?

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Well, first and foremost, I want to think about the history of the milk crate.

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Okay. Why was it made? What was its origin story? Is there

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anything that ties to what I do with my clients? So the milk

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crate, for instance, solved a problem, right? Imagine

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the milkman trying to juggle all these containers of

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milk and maybe dropping some and then

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spilling others. And then he'd deliver milk, and, like, it would be half

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empty, or the glass would be smashed, and people would be really unhappy. And then

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someone at some point was like, you know what we need a container.

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We need a crate. And we will call it the milk crate. It will solve

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this problem that the milkman is having, delivering milk. And it will make sure

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that everyone is happy with the milk that they're delivered because it will be

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intact later on. People started looking at these, like,

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really handy dandy, cube shaped things, being like, you know, I bet I

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could put all those things in here. I bet I could put some files in

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here. I bet if I'm moving, I could put things, some things in here. So

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the milk crate, like, started off as solving just one little problem and

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then evolved into just its own product. And we

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really don't. I mean, I've worked at a couple restaurants where they actually got milk

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in milk crates. But for the most part, milk crates are sold on their

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own. I mean, you can go to office depot and get milk crates.

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They are a storage solution all on their own. And they've

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evolved from their very humble, milky

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beginnings. So you have that kind of baseline

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story, right? How does that have any connection to what it is that you

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do? So for me, I'm going to think, okay, cool, so it solves a problem

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in the beginning and then it evolves. Doesn't this have a nice

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correlation with picking a niche? So if you're picking a niche, you want to be

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super hyper specific in the beginning. This is the problem I solve

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for these people, and this is the outcome that happens, you

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know? Okay, people are having a hard time getting their milk delivered and

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have it be okay. The milkman is getting frustrated

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that he's dropping all these, like, glass things all over. He needs something

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to carry them in. So you create a container, but then you pay

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attention to what the market is actually doing with that container. You pay

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attention to who is actually using it. What are they using it for? You know?

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So you start off with an initial niche. You sell your product,

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you're successful, but then you look for the opportunities

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to grow. Say I were to start an online course about money

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mindset and how to become a super attractor with money and

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really understand the energetics of money and how to make a lot more of

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it. And maybe I roll it out to entrepreneurs,

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right? And it's really successful. And they see really incredible

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changes in how they deal with money. But then say, I do a

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little survey of my users and I ask them, you know, how are you actually

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using this? And a lot of them say, hey, you know, I'm actually using some

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of the learnings to teach my kids about money because I know that when I

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grew up, my parents weren't intentional about teaching me how to be with money.

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And I want something different for my kids. Me, as a business owner, I

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could absolutely take the content that I created for adults and create

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a children's version for little kids, young adults,

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teenagers, whatever. And I've taken the same product. I've

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taken the absolute same product, and I've just repurposed it.

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Instead of a milk crate to just deliver milk, it's a milk crate

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that holds files that you sell at office depot. But here's the

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thing. We wouldn't have milk crates if someone who was just like, hey, I'm

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gonna create a box with a lot of holes. No, no.

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It had to start off with a niche. It had to start off fulfilling

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or solving a very specific problem. Like, if

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someone. If someone back in the day were like, I would just like to make

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a really weird cube shaped thing that has a lot of

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random holes that, like, things will just fall out of. Not going to

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be helpful, you know, like I said, I found my thumbtacks.

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My thumbtacks had to be in a little baggy because they can't just

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roll around in this box because guess what? I'd be stepping on thumbtacks. They'd

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fall out. So that's kind of the thought process. That's one of the thought

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processes that you can absolutely

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apply to coming up with content for your business.

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And how I would turn that into a piece of content is I would probably

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start with, did you ever hear about the person who decided just

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to create a really box with a lot of holes, who made a lot of

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money because everyone wanted it for random reasons?

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No, you didn't. But do you have a milk crate in your house?

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Where did that milk crate start? It started off as a crate for milk,

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and then it evolved into just a random object that everyone

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kind of needed around, you know, in their offices, in their

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storage, whenever they move. It's really handy to have a couple of milk

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crates. It's the same in your business. You can't just

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go out and, you know, say, hey, I do x, y, and z. Here's the

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thing you have to name. Here's a specific problem.

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It solves. You have to name the niche. You have to get really

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hyper specific, because then people have a reason

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to use it. They see that. They have that problem. Oh, my God, I don't

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have a thing to carry my milk jugs in. Great. Milk crate will

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solve that problem. Oh, interesting. And then they. They get it into their life, and

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they realize oh, my gosh, this could have so many other uses for it. And

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then you talk about all the different ways, like the milk crate industry has

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expanded over time. And then you point to, you know, when you're deciding on a

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niche, it may feel like you're limiting the field. It may feel like you're

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saying no to a bunch of different opportunities. But what's actually

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happening is you are opening that first door of opportunity

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and you cannot actually get to the hallway where all those other

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opportunity doors are unless you open that first door. It's

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like in Harry Potter in the department of mysteries, where you have to go into

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that, like, weird round room that has all the doors around it. You have to

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go in to be able to get to the other doors. Except, I mean,

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hopefully it doesn't spin and hopefully there aren't death eaters chasing you anyway. So

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in a very literal sense, that's how you take an object and you make it

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into some content for your work. In a more

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metaphorical sense, there's this practice in

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co active coaching, which I'm trained in, where you do

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what's called balance. And it's this whole coaching methodology where if

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someone's really stuck in a limiting belief and they just can't get out of it,

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they can't think about what they want. Instead, they're not in touch with their feelings.

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They might be disassociating a bit. You have them think about random items

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or random places, and you have them kind of imagine what

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their problem would be like if they were there. So, for

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instance, say you're feeling really

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stuck in your friend group. You love these people. They've been

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with you for such a long time. You've been friends since elementary school, middle

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school. They've been there for every big moment. And

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yet you're starting a business and they do not get

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it. They just don't get it. You know, they work their nine to

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fives. You've worked a nine to five for a really long time, and they're just

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like, what are you doing? You're turning down security to go

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and start a business that has no guarantee of succeeding. What's this going to

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do to your life? Are you going to be able to go on vacation with

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us? The things that you start stressing about, they have no

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concept of because they're not business owners. And you're kind of

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stuck in this, like, oh, my God. Well, I'm just stuck with people who just

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don't get me. If you were to lean into this kind of balanced

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methodology, of coaching, I might say, okay, cool,

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let's go to the window and see what the window has to say.

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And you almost, like, embody the window and you think of, okay, cool. Well, if

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the window had a perspective or an opinion of what's going on here,

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what would the window have to say about this whole situation? And the window may

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be like, cool. This is just one window of your life, you know, how many

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windows do you have in a house? It's not like each window has the same

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view. It's not like each window has the same purpose.

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I don't know if you live in a house with a skylight. Skylights don't necessarily

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let in a lot of air. They let in a lot of light, though. There

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are windows that lead to, like, really dark parts of your yard. Maybe there are

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a lot of trees outside. They don't let in a lot of light, but they

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do let in a nice breeze from time to time. They do bring in cool

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air when it's needed. The window may have the perspective of cool.

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Like, this friend group is just a different window in your house

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now. It was the window that you liked to be around the most because it

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gave you what you needed. It gave you that cool air. But

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now you actually need to go to a different window. You need more light.

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You need to be able to look out and see a different perspective.

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So you don't necessarily have to, like, smash this

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window up and put a wall over it and, like, say, you're dead to me.

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I don't want to see this view anymore and end those relationships. But

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you do need new relationships. You do need to seek out a different

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perspective. You have a different need here, and that's just

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going to require you to make more friends. And it doesn't mean that you're

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never going to go and look out that original window again.

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You know, it's absolutely necessary. But so is this new window.

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When we talk about our ideal clients problems, sometimes

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talking directly about the problem can actually be a little too

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intense for them to even connect with. Coming up with some random

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ass metaphor that we can talk about in, instead of addressing their

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problems head on, can sometimes create enough distance for them to read

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it and be like, oh, my God, that makes so much sense. And then be

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like, ew, oh, my God, that makes so much sense.

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And have that kind of, like, deep realization of, oh, my God, I'm doing that

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in my life. They're so spot on. Holy.

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You know, I've been doing this to myself this whole time. I

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don't have to do this anymore. I can make a change. I don't know how

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to make this change. But here's this person who understands this problem better

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than I even understood it, and I have the problem. Maybe if they understand the

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problem better than I do, they understand the solution better than I do, and I

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should hire them. You know, when you're thinking about creating content, don't get

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hung up on it being perfect. Don't get hung up on

00:16:52
sounding smart. Talk about milk crates. Talk about

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windows. Squirrel, squirrel, squirrel, to the window, to the

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wall. You know the rest of the lyrics. I'm not gonna sing

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it. Squirrel, squirrel,

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squirrel. So using

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objects is one of the most fun ways to create content.

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And you can get as random as you want. Know that the first few

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times you do this, they're going to be terrible. They're not going to be good

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pieces of content. Okay. You may want to post them, you may not. But practice

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it. The more you practice something, the better you get. So if

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you're taking just random objects that you have around your house and

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coming up with random ass metaphors for how they relate to your

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work, like, you're only going to get better at it over time,

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and you'll actually find that it's really hard to find an object that you

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can't make a metaphor out of. Moving

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on to the next example here is

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events, memories, things that have happened to you in your

00:17:53
life. One of my favorite things to make content out of is

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stories of really bad first dates. A there is

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a ton of material for me to work with. I've been on a lot of

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really bad first dates.

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Unfortunately, I've been also on some really bad second

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dates and third dates. And one of my favorite things to

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do with these stories is to tell the story of the bad date and

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then make a point about a sales lesson or a

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marketing lesson. And let me give you an example here. This is one of my

00:18:24
favorite stories about living in San Francisco and, like, how

00:18:28
indirect the San Francisco guys are in

00:18:31
asking women out. And I don't know if it's, it could also just

00:18:35
be when they ask out men, but asking other people out. There is this guy,

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we're gonna call him Bert. Not his real name, although it does rhyme

00:18:43
with his real name, I will give you that. And it's not dirt. So

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Burt came up to me. I worked at Equinox, which is like a high end

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fitness club, and he came up to me, and I knew him

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because I worked at the front desk at the time, and I would check him

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in. And we'd, like, make small talk. How's your day going? Blah, blah, blah. Anyway,

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comes up to me, and no lie says verbatim,

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hey, my friends and I might be going to

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Dolores park on Saturday, which Dolores park, if you're not familiar with San

00:19:11
Francisco, is like the cool hangout place. You go and you picnic. People go around

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with red wagons selling pot cookies. There's food trucks all around.

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And generally you just set up for the whole day and hang out and make

00:19:21
friends. Anyway, so my friends and I might be going to Dolores park on

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Saturday. Would you want to take my phone number

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and maybe text me on Friday to see if we're going

00:19:32
on Saturday? And if we are, would you

00:19:36
maybe want to come and bring some friends and hang out? And

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I think you can guess what my answer was. My answer was no. That sounds

00:19:43
terrible. And the sales point here is, you know, he

00:19:47
didn't seem at all excited about hanging out with me.

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And also, he made it so much work for me

00:19:55
to have this go through, right? So it's like, do

00:19:58
you actually want to hang out with me? One, two. That's a

00:20:02
lot of work on my end. He basically lobbed the whole hot potato of

00:20:06
vulnerability over to my side because he basically said, if you want to invite

00:20:09
yourself to hang out with me, you can. So he wasn't obvious that

00:20:13
he wanted to hang out with me in sales. Like, if

00:20:17
someone is trying to sell you something, but they don't seem like they want to

00:20:20
even talk to you, you're not going to buy from them. If they're not

00:20:24
excited, like, oh, my God, like, this is the best thing for you. I'd be

00:20:27
so excited to work with you on this or to help you get this

00:20:31
thing, because I think it would be great for you. You're going to be lukewarm

00:20:35
on it. Also, don't make it hard for people to give you their

00:20:38
money. Don't make them jump through hoops. Don't make them, like, play the guessing

00:20:42
game and figure out, like, well, what's the next step and what do I do

00:20:45
here? And what do I do there? Just say, hey, listen, here's how you buy.

00:20:49
Here's exactly how you buy. Burt was cute. Bert was

00:20:52
nice. Bert had a lot going on for him. If he had just come up

00:20:56
to me and been like, hey, my friends and I are thinking of going to

00:20:59
Loris park this weekend. I'd love for you to come. Would you want to come

00:21:02
with us? And can I take your number? Cause if the weather's we're not gonna

00:21:04
do it, but if it's great, then, you know, let's go and hang out.

00:21:09
I absolutely would have said yes. I'm sure there are dating stories

00:21:13
that you have that you could turn into a metaphor for

00:21:16
whatever it is that you do. Right. Because at

00:21:20
the heart of it, we're humans working with other humans. Human

00:21:24
interactions are not very unique. There are a lot of

00:21:27
similarities. Another example I like to use, it's kind of a made up one,

00:21:31
especially if a client is coming to me, and they're like, oh, my God. Everyone

00:21:34
wants to ask me for free advice, and I feel bad, so I just give

00:21:38
them the free advice. You know, my answer is, okay, cool. Like, I want you

00:21:41
to imagine that you're a doctor and you're at a party, and you've had

00:21:45
a couple glasses of wine, and, you know, you're there with a date, and you're

00:21:48
having a really good time, and then this guy tom comes up to you, and

00:21:51
he's like, oh, you're a doctor. Okay, cool. I have this rash on my upper

00:21:55
thigh. Can I show you? And then they just drop their pants right there

00:21:59
in front of you, and they're like, check this out. A doctor with boundaries is,

00:22:03
like, gonna get down on their knees and be, like, looking at this rash and,

00:22:06
you know, give them their two cent and basically treat them right there in the

00:22:09
party. A doctor with good boundaries is going to be like, cool.

00:22:13
Please put your pants back up. You know, would be more

00:22:17
than happy to consult on this. Here's my card. Call my office

00:22:20
and set up an appointment with my receptionist, and we can

00:22:24
absolutely look at that later this week. But right now, I'm having a

00:22:28
good time, and I don't want to be looking at your upper thigh at this

00:22:31
party. It's not that kind of party. Even if it is that kind of party,

00:22:35
it's not like that kind of party. You know, as a new business owner, if

00:22:38
someone wants to pick your brain, you can say, oh, it sounds like you could

00:22:42
really use my services. So why don't we do this? Why don't we set up

00:22:45
a strategy call, and we can talk through what you're struggling with, and if

00:22:49
it's a fit, we can talk about what it looks like to work together. You

00:22:51
know, that's a very clean boundary, and it doesn't make you a bad person for

00:22:55
setting it. And to those of you who would ask a doctor at a

00:22:58
party to, like, check out whatever to give you their

00:23:01
feedback, don't do that. It's weird. Keep your pants

00:23:05
on. Okay, so we've covered objects, we've covered

00:23:09
events. Next I want to talk about. I mean, obviously, your

00:23:12
ideal clients. Oh, what am I going to say next? Well, you'll have to keep

00:23:16
listening to find out. But first. Squirrel, squirrel, squirrel,

00:23:19
squirrel.

00:23:25
So we've covered objects, we've covered events. Next

00:23:28
I want to talk about. I mean, obviously, your ideal clients. This is

00:23:32
something that I train all of my clients on how to do. This is

00:23:36
essentially empathetic marketing. One of the fears that most business

00:23:40
owners have is around, like, going out into the world

00:23:43
and, like, bragging about how great they are. I don't want to seem full of

00:23:47
myself. I don't want to seem like a narcissist, which, by the way,

00:23:50
narcissists don't worry about being narcissists. If someone has narcissistic

00:23:54
personality disorder, they don't give a damn. So the fact that you're worried

00:23:58
about coming across as a narcissist or being a narcissist means that you're

00:24:02
not one. Congratulations. And it comes from this deep seated

00:24:05
place of needing to prove ourselves, needing to prove that we're qualified,

00:24:09
needing to prove that we're good enough, needing to prove that we can

00:24:12
justify charging for our expertise.

00:24:16
And that's honestly where most people fail. They go onto social

00:24:20
media, and they create content that's designed to impress people,

00:24:24
to show off how smart you are. Your job as a

00:24:27
content creator, creating social media content to market your

00:24:31
work, is not to come across as smart. It's to make

00:24:35
other people feel smart. People who feel like you

00:24:38
value them and you think that they're intelligent are

00:24:42
far more likely to book a sales call with you than people who feel

00:24:46
talked down to. So when you're creating content around your ideal client,

00:24:50
you don't have to show off all the things you know, you have to

00:24:53
highlight what they're thinking right now. You have to

00:24:56
empathize with where they are in this moment, you know? So if you're a

00:25:00
dating coach, one of the ways you can do this is putting quotation marks

00:25:04
the sentence, I'm just so tired of the dating apps, right?

00:25:08
Because what single person out there isn't? And then you go

00:25:12
into all the feelings that come up when they look at these dating apps and

00:25:15
when they're swiping through people and when they're doing this same exact, like,

00:25:19
small talk, little conversation every single time with all

00:25:23
these people that they match with. Hi, how are you? Oh, I'm

00:25:27
good. How are you? Oh, good. What are you looking for here? Oh my

00:25:30
God. Kill me. It's so boring. And then you go

00:25:34
into like the beliefs that they have around, like, well, this is the only

00:25:37
way to meet people these days. If they just don't suck it up and

00:25:41
put up with it and get on there and jump through these hoops, they're

00:25:45
just going to die alone. They're going to be alone forever and they're not going

00:25:49
to find their person and it's going to be really sad and depressing. You're not

00:25:52
being a doomsday person. This is stuff that's already going on in their head. These

00:25:56
are the beliefs that they have. These are the thoughts that are running through their

00:25:59
head. These are the things that they're being told by their parents

00:26:02
and their well intentioned loved ones who don't understand the new

00:26:06
dating environment that we live in today. And instead of banging on

00:26:10
about how great you are at fixing this, you can just say, hey, listen, like,

00:26:13
this is one way of approaching dating, but if you're ready for another

00:26:17
way, that's what I help my clients figure out. And if

00:26:21
you're ready to completely change the game in your dating

00:26:24
life, then book a call with me. You're not telling them how you

00:26:28
solve their problems. You're not promising any specific kind of outcome.

00:26:32
You're simply saying, hey, this is what's going on for you right now.

00:26:36
And this doesn't have to be the truth. If you're ready for a different truth,

00:26:39
then come and see me. For the person who's reading that,

00:26:42
who needs to read that, who needs to work with you, they're going to read

00:26:46
it and be like, oh my God, how does this person know me? How do

00:26:49
they understand all the stuff about me? And over time, as they

00:26:53
come into contact with your content more and more, you're going to build so much

00:26:56
trust with them that by the time they realize they need to book a call

00:27:00
with you, they're going to get on that call ready to buy from you. The

00:27:04
beautiful part about this, when you're focusing on your ideal clients and you're doing empathetic

00:27:07
marketing, which, by the way, I train all of my clients on in the BYOB

00:27:11
programs and my one on one work is you're

00:27:15
not trying to sell them that the solution you have is the

00:27:18
right one. In that whole post that I just talked through,

00:27:22
I didn't once talk through, well, here's my program. Here are the

00:27:26
different stages of what I do. Here's why this is important. Here's

00:27:30
why this is going to change your life.

00:27:35
When you focus on yourself and you focus on your own framework,

00:27:39
whatever it is that you have designed. Yeah, sure, you're going to get

00:27:42
clients, but first, before you get the client,

00:27:46
you're going to have to educate them and convince them that what you have

00:27:50
is worth their time, and not just worth their time, worth their

00:27:54
money, versus when you're focusing on them and saying, here's

00:27:57
where you are right now and you want something different. I help people get something

00:28:01
different. You can charge more, and the sales cycle is a

00:28:04
lot shorter because you don't have to educate them. You don't have to

00:28:08
convince them of anything. They're already living it. They're already fed up with

00:28:12
it. The last bit, when we think about coming up with content, you know,

00:28:16
what's the Maya Angela quote like? People will never remember what you said. They will

00:28:19
always remember how you made them feel. When you're creating content, you can just lean

00:28:22
into the feelings. You know, when I'm sharing a personal post, I am

00:28:26
not saying, oh, my God. Well, I got up on stage and I was really

00:28:28
nervous and this and that and the other thing. I'll start describing the bodily

00:28:32
sensations. Let me talk you through what this means. Instead of saying I was

00:28:35
nervous, I might say I avoided shaking that person's

00:28:39
hand because I could feel how sweaty my palms were and hoping

00:28:43
no one would notice, I actually put my hands in my pockets, trying to, like,

00:28:46
dry my hands on the lining of the pockets. Try not to look weird.

00:28:50
And as I heard my name and I walked up the steps, I could feel

00:28:53
my heart beating through my chest. And I was like, oh, my God, like, I'm

00:28:56
gonna be next to a microphone. And you know what? If the

00:29:00
audience can hear my heart beating, it's going so loud. And then as you

00:29:04
walk into the spotlight and you look out at all the people, you're like, oh,

00:29:06
my God, I really have to be. In both cases, I'm talking about a

00:29:10
fear of public speaking and a fear of being on stage in front of a

00:29:14
bunch of people. But which one is going to

00:29:17
make you actually feel it? Me saying, oh, well, I was nervous to speak in

00:29:21
front of a bunch of people or me describing all the bodily sensations

00:29:24
that come up from being nervous. We all know

00:29:28
that sinking feeling you have in your stomach when the person

00:29:32
you're dating says, you know, we need to talk, you know what's coming.

00:29:36
You know that it's not gonna be a good conversation, especially if you like them

00:29:39
and you don't want to have that conversation. Maybe

00:29:43
you've been hoping that they would bring this up because you didn't wanna be

00:29:47
the one to break up with them. At that point, you're gonna have that like

00:29:50
jittery kind of like feeling in your chest. It's like, oh, thank God,

00:29:54
you know, I hope they break up with me. There's a sensation that I

00:29:57
have when I'm waiting for someone to get to my house. Maybe I have friends

00:30:01
visiting from out of town who I haven't seen in a long time, and I

00:30:05
cannot for the life of me sit down and settle. I sit down for a

00:30:08
second and then I hop up and I look out the window, and then I

00:30:12
go and I sit down again, maybe turn the tv on, and then I hear

00:30:15
a little noise and I'm jumping up and I'm like looking out the window again.

00:30:18
And it's just like there's this buzzing in my body because I'm

00:30:22
just so excited. I'm so in tune to all the sounds outside my

00:30:25
house because any sound could be

00:30:29
these people who I love and care about, who are about to come and visit,

00:30:32
talking about those moments of, oh, well, I'll just tidy up the kitchen a little

00:30:36
bit more, but then you hear a little noise and then you go and look

00:30:38
out the window again. Talking about that versus, oh, I was so

00:30:42
excited for them to come. I was so excited to see them

00:30:45
is going to get someone in their feelings because everyone knows that sensation. And

00:30:49
when we talk about a sensation, much like if I were to say, imagine sucking

00:30:53
on a lemon right now, chances are you started salivating. Your

00:30:57
brain can't tell the difference between thinking about sucking on a lemon that has a

00:31:00
lot of acidity and actually sucking on a lemon that has a lot of

00:31:04
acidity. When you make your audience feel something,

00:31:08
it's far more powerful than telling them. One of

00:31:11
the most common bits of feedback that editors and

00:31:15
copywriters will give on other people's writing is, don't tell me you are

00:31:19
nervous or excited or happy or sad. Show me.

00:31:28
As I talk through this, I want to just remind everyone that if you have

00:31:32
ADHD, you're going to have a far easier time coming up with content in

00:31:36
this way. There are actual creativity courses that people

00:31:39
take that teach people to daydream, to just get hyper

00:31:43
focused on one thing to do free association,

00:31:47
all things that ADHD brains do naturally. Where you're going

00:31:51
to get in your own way is overthinking it. Where you're going to get in

00:31:54
your own way is trying to make it seem smart. And where you're going to

00:31:57
get in your way the most is trying to be perfect at it right

00:32:01
away. As with any skill, to get better,

00:32:04
you must practice. So remember, you're not

00:32:08
trying to say a gazillion new things every single day. You're trying to say the

00:32:12
same thing in a gazillion new ways. And you will get better

00:32:15
at this over time.

00:32:20
The best scene in cinematograph

00:32:24
in movie history I can't say that word. I don't know why.

00:32:28
The best scene in movie history is a scene in the proposal with Betty

00:32:31
White and she's out chanting in the woods and then Sandra Bullock comes out and

00:32:35
she doesn't know any chance. So she starts singing that song

00:32:39
and the character Betty White plays, she's like really into it. And then she

00:32:43
starts listening to the lyrics and she's oh God, what's she talking about?

00:32:49
Most underrated rom.com out there. Anyway,

00:32:52
lovely squirrel,

00:32:56
squirrel, squirrel, squirrel.