65. What does an ADHD business coach do to help entrepreneurs?

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In this episode, I'm going to explain to you exactly what an

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ADHD business coach like myself actually does. 

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Hi, I'm Katie McManus, business strategist and money mindset coach, and

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welcome to the Weenie cast. Sometimes I

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get this question, what does an ADHD business coach

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do? And it's a fair question because there's not a lot of us out there.

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Also, you know, business coaching is kind of a new thing. Before,

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if you wanted to start a business, you kind of had to figure it out

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on your own. You had to get a mentor, maybe go to business school.

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And thanks to the Internet and thanks to how the world

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works these days, that's no longer necessary to start

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a successful business. However, it's a lot easier if you have

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someone who is guiding you, teaching you what you don't know that you don't know,

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answering questions that you didn't know that you needed to ask,

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and shining light on common pitfalls that

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you wouldn't know were there if you didn't have the right support.

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So basically, an ADHD business coach, the short of it,

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is someone who helps you start your business and scale it. To

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a point that you feel it's successful. They do this in a way

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that works with your ADHD and isn't

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trying to force you into the quote unquote neurotypical way of

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doing things. Now, before

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we jump into what I do that's different, let's talk about

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the different supports that are out there that do not work

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for ADHD business owners and why they don't

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work. The typical business programs that are out there

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that are by people who started a business, they did

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a certain sequence of steps, and then they turned around, turned

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their process into a program and started showing people exactly what

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they did. These programs don't work for us. The one size fits

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all business plan is a bad match for people with

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ADHD for numerous reasons. First and

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foremost, just because it worked for someone else, we're not

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going to believe inherently that it's going to work for us, whereas

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neurotypicals are going to have a lot of trust that this whole process, well, if

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it worked for them, it'll work for me too, because that's how their whole life

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has gone for us. Things working for someone

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else doesn't mean shit. If you think

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back to different goals that you've had throughout your life, like maybe a

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diet, maybe you were trying to lose 20 pounds and you followed a diet that

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worked for someone else, well, it didn't work for you because sometimes you needed

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dopamine snacks and you fell off the wagon and you completely lost trust

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in yourself. How neurotypical people

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have learned how to budget from their world. We

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don't understand how that works. It does not work for us when

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we need to make an impulse buy because we need that dopamine

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hit. All budgets go out the window. Right? And of course, this

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is different for every single ADHD person. So even

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a plan that's specific to ADHD people around any

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of these things that makes allowances may not work for every single

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ADHD person. Oftentimes in these programs, the

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instructions are way too long.

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We can't sit still and absorb every single

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detail the way a neurotypical person can. It's not even that

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we can't do it. It's that we have too much trauma from

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school where we screwed it up. So as we're going

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through these really detailed instructions for this business building

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program, we're going to start assuming that we're missing a

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piece. It's this fear that bubbles up underneath

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everything, where you start doubting that this is going to work for you because, oh,

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my God, I wasn't able to follow the instructions on that project in

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bio. I wasn't able to follow the instructions at that one job

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I had in college. What's going to be different here? There

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must be something that I'm missing. And one of the reasons that this is

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so hard for us is that we don't work linearly. We bounce

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around, and most of these programs are designed

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linearly. There's also this factor of when a person with

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ADHD goes to start a business and they sign up for one of these programs,

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and I speak from experience here because I signed up for pretty much all of

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them. You get to a certain point in lesson three where you're like, this doesn't

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fit my personality. That's not my strength. This

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is not what I want to be spending my time on. And

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as we all know, when we decide something's not the right fit,

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when we decide that something isn't something that we want to do, we

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are masters at avoiding doing it, which sucks

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if it is a foundational building block of that

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program. And then it feeds into this story that we have on ourselves

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that we just don't finish stuff, that we sign up for things and we can't

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see them through, and that we screw things up and that for some

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reason, things just don't work for us the way that they work for other people.

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So we have a ton of doubt. We

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have things that we don't want to do in here. We have moments

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where we've tuned out for the last 20 minutes of this 47 minutes

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long video, and then we got frustrated that we have to rewind because

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we weren't sure which part was useful.

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By the way, this is one of the reasons why the videos that I have

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in all of my programs are really short. Sweet. To

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the point. Okay. Because you don't need to hear about my grandma and what she

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taught me about clipping roses and what that has to do with you doing market

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research, okay? It doesn't. When I create a video for any of

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my programs, I'm telling you, here's what you need to do. Here's how

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you need to do it. And if you're not sold on that, then here's why

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it's so important for your business. And then I give you very clear

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instructions about how you go and do it. And then your job is to

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go and do it, not to watch the next video. In addition to all

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of this, when we get frustrated with something, when it doesn't feel like

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the right fit, or maybe the person who's in these videos,

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who's running the program says something that. Doesn'T hit us correctly,

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we then get. What I call frustration

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defiance. And this is where our ADHD temper. Kind of comes

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out, right? Because when we get frustrated with something. Our fuse gets

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very short. I want you to think of the last time

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you woke up late. The hot water heater had turned off in the middle of

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the night, so you had to take a cold shower. Things started just going wrong

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from the beginning of the day. And think about the point where you.

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Blew up at someone. It's happened to all of

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us. And unfortunately for people with ADHD, when things

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start going wrong or we fart, we fart. When we start

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feeling really frustrated, we kind of snap. And whoever is in the

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vicinity then becomes the enemy. Not forever in

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most cases, but when. We'Re in a scenario

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where we're trying to do something, we spent a lot. Of money on it, and

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the thing. That we're trying to do becomes really frustrating. We then

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aim that frustration at the person who created it. And

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when we start getting angry at. Them, when we start getting upset

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with. What they set up for us, that. Makes us feel like a failure. It

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doesn't matter if the rest of. The things that they tell us are. Super

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helpful, if they fit our personality. If they fit our strengths,

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because we've changed our mind about liking this person or this

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organization. We don't want to do any of it? It's like back in high

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school when you had that one teacher who you absolutely hated and so you

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refused to. Do homework for their class. It didn't hurt the teacher, it hurt

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you. But you'd be damned if you're going. To do

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anything that made their life easier. I'm talking to you, Miss Whitmore.

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No, just kidding. Which, by the way, in

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junior year of high school, she literally

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asked the whole class what she was doing wrong, that we weren't doing

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our homework and all this stuff, and I thought she was being literal. So I

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told her the seven things that she was doing that were bad

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teaching methods in the middle of the class. It was the only time

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in my high school career where I got sent to the principal's office the way

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she had asked it. I thought she was being genuine, that she was asking for

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feedback. She was not. It was a rhetorical question. And

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what was funny is I called a conference with my

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guidance counselor, the principal, my parents and her to see

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if I could get out of the class. Unfortunately, we were in the third quarter

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of the year and they didn't let me. Back to the point.

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The one size fits all business building program

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model does not work for the ADHD

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brain. And I have tested this. I have bought almost

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all of them and tried to do all of them,

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and I usually fall flat in lesson two or

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lesson three. I don't even get halfway through and. I know this

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isn't just me. I have a whole group of people that I talk

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to who are all like B school dropouts. And if you're not familiar with what

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B school is, it's the whole business building program that Marie Forleo

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has designed. And promoted over the last decade. The other issue

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with a lot of these programs is that there's no quick wins in the

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beginning and that's something that is really critical to an ADHD

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business. Know, when we're working really hard at

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something, when we're putting ourselves out there and being vulnerable and

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being brave and doing something we've never done before, we. Need

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pretty immediate feedback that it's going well. And the

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majority of these programs don't offer any way for that to happen.

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So what's different between those programs that are

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one size fits all and designed for neurotypical people and working with an

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ADHD business coach? Well, I can't speak for other ADHD business

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coaches because I don't know their programs, but I can speak for what. I do

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with my clients and it's pretty much a four prong

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approach. And I say four prong and not four

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steps because it's not linear for each and every

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client. It's going to be different where we. Start from because they

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need a strategy. And a plan that works for their strengths,

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that helps them overcome their unique. Challenges,

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and that feels aligned to what. Their bigger vision is for this

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business.

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Prong one, we're talking training because

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starting a business, there are a lot of skills that you need to have that

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you were never trained on in high school, college, and probably in most of your

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jobs. I come from a background in sales and marketing, and

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the sales and marketing that I learned in those jobs

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were completely different to what I need to do in my business, where I am

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selling my own service. So when a client works with

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me, there are some basic business skills that I train them on. So

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how to sell on a phone call, how to put together a proposal,

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how to create content for social media. And this is going to be different for

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each and every client because their ideal clients are going to be

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buying from different platforms. So it may be TikTok, it may be Facebook, it may

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be LinkedIn, it may be Instagram. So we're coming up with

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a strategy that's specific to their business and their ideal

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clients. We're also identifying what their, and I hate this term,

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and please do not gag what their unique thought

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leadership is going to be. And I'm not saying that they're going to go out

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and be like, hey everyone, I'm a thought leader, you should listen to me.

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I'm talking about the different angles. They're going to talk about what

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their expertise is. So for know, in my mind, there are three types

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of thought leader. There's the expert. The expert is only

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interesting to people who are interested in that topic, right? So

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Anthony Fauci, who led us all through the Covid-19

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pandemic, most of the time no one gives a

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crap about what he has to say because what he's talking about, pandemics and

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endemics that aren't relevant to us. No one's interested in hearing his take

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on it unless you're interested in the specific disease that

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he is talking about. Everyone was very interested in

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Covid-19 because it impacted all of us. So when you're being

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an expert in your thought leadership, you want to be careful

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not to alienate people who aren't interested in your topic.

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There's also the pointer thought leader. Oprah Winfrey is a great example of

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this. She got famous basically having people on her show and pointing

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to them and saying they have something worth talking about. A lot of

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the books in her book club had to do with personal transformation, so she

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got associated with personal transformation. She's not an

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expert on personal transformation. She just points to other experts. And

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in addition to that, the believer, the believer thought leader Brene

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Brown is actually a great example of the believer, who's also

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an expert hybrid. She takes the data that she

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gets in her research, and she comes up with this belief

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system around how we live wholehearted

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lives. What does it mean to overcome

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the fear of being vulnerable? And she tells stories in a

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way that gets us on board with what she believes. You can kind of see

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how this is going to be different for each and every client. I also

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train them on how they can create offers that their ideal clients

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would jump at buying, how to do market research so that they can

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determine what their profitable niche is going to be, how to work

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on their relationship with money so that they're not afraid of asking

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top dollar for their work, and some technical stuff like how do you set up

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your billing system, how do you set up an email marketing campaign?

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How do you launch a webinar? How do you get people to actually register for

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the webinar? And really, for an ADHD business

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owner, there's no linear way that I'm training this.

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We are bouncing around from different topics

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constantly because we have to go where their

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interest is, where their hyper focus is in that moment.

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If I tried to take one of my ADHD business owner clients

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through a linear training program that goes this point

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and this point and this point, I would lose them with

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one small exception. One of the things that I do with all of my

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clients who are just starting their business is I have them

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do market research, interviews so that they can really

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figure out not only what their profitable niche is, but

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exactly what they need to say in their marketing to get them to sign up,

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what they need to include in their offer, that will make their offer

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a no brainer for those ideal clients. Now, what my clients

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don't realize, and maybe I shouldn't even be sharing this on

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the podcast, oh, what am I going to say next? Well, you'll have to keep

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listening to find out. But first, squirrel, squirrel, squirrel,

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squirrel.

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Now, what my clients don't realize, and maybe I

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shouldn't even be sharing this on the podcast. It's kind of a Mr.

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00:14:49,836 --> 00:14:53,418
Miyagi move, right? Because very early on, when you're starting. A

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business, you need wins. You need little wins that you can celebrate to

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see that you're on the right track. When I send my clients out to do

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market research interviews, I give them all the instructions. They know exactly what questions

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they need to ask, how they get people booked in for those interviews, all that

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stuff. And I give them a goal. They have to interview

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550 people. Now, this is incredible for

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00:15:15,268 --> 00:15:18,978
their programs, for whatever offer they are designing, because.

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They are going to market, test it before they even go out and market

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it. So if they're going and interviewing people and the problem that

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they think they're going to solve actually isn't a problem. To their ideal

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clients, great. That's not what their offer is going to be. We're going to

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redesign it really quick. So that they can start making money. As fast as

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possible so it helps. Them feel like they are on the. Right

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path and get that immediate feedback. In addition to that,

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they get really comfortable asking people to get on the. Phone with

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them, which they're going to need to get good at if they

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want people to book sales calls in the future. They're also going to

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get really good at running those interview calls,

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at being the person who's in charge of the timeline, which

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again, when they get to the point where they're doing sales calls with their

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potential clients, they're going to have to have some skill at. In addition

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to this, they're going to start getting those dopamine

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drips because they're going to successfully very

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early on book people for these interview calls. Those

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little wins are enough dopamine to keep them working

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in their business for the amount of time that it takes

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till they get their first paying client. For the most part, we

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bounce around through all the skills training, but that is the thing that I have

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most of my clients do. Absolutely. First because I want them to

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get that immediate dopamine drip. I want them to market test their

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idea. I want to make their marketing easy to do and

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designing their offer super simple. But everything else is

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completely haphazard depending on what they want. And this is true for my one on

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00:16:54,964 --> 00:16:58,494
one clients, but it's also true for my group program. If you are a member

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of the BYOB program, you'll know that our group calls are all

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over the place. And that's okay. Every question that gets asked in

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those group calls is useful to everyone in the group call.

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And because the majority of us all have adhd,

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we can jump really easily from one topic to another

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to another, even if they're completely different. And it keeps

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it interesting for everyone because we all know what it's like when we're in a

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lecture, that's about one thing for a whole hour.

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Yeah, it doesn't go so well. So I find this

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00:17:32,352 --> 00:17:35,822
model of supporting my clients is so helpful for them to stay

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engaged not only in the program, but in their businesses so that they

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can actually start getting clients and build some momentum. So

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that's prong number one is training.

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Prong number two is mindset coaching. Again, this

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00:17:50,712 --> 00:17:53,890
is going to be so different for everyone. Some of my clients come to me

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00:17:53,960 --> 00:17:57,634
and they have really bad mindset beliefs around their

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relationship with money. Others have a more general

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00:18:01,308 --> 00:18:04,966
scarcity mindset where they're afraid there are no clients out there in the world and

294
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we. Kind of have to bust that myth for them. Others have doubts about what

295
00:18:08,524 --> 00:18:12,202
they can achieve. The smorgasbord of bad

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00:18:12,256 --> 00:18:15,898
mindsets that we have to work through to have a. Successful business is

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vast and never ending. But we have to work through

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00:18:19,872 --> 00:18:23,658
these. Different mindset blocks before you're

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going to be able to have a successful business. This

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00:18:27,492 --> 00:18:30,938
is one of the reasons why I never guarantee

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00:18:31,114 --> 00:18:33,906
that my clients are. Going to get a client or make a certain amount of

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00:18:33,928 --> 00:18:37,534
money at a. Certain point throughout our program, because I've

303
00:18:37,582 --> 00:18:41,042
had clients who for the whole, like.

304
00:18:41,096 --> 00:18:44,734
6912 months we were working together. We were mainly

305
00:18:44,782 --> 00:18:48,566
working on moving them through these mindset blocks with

306
00:18:48,588 --> 00:18:52,214
some moments of training, with some moments of designing their offer, with them

307
00:18:52,252 --> 00:18:55,654
doing market research. But mainly the sessions we're doing

308
00:18:55,692 --> 00:18:59,542
together are, oh my God, I don't believe. I can do this.

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And I can't tell you how many of those clients after we've

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00:19:03,158 --> 00:19:06,634
completed have messaged me. Oh my God, I just got two clients this

311
00:19:06,672 --> 00:19:10,474
week. Oh my God, I just got another. Three clients in the last two

312
00:19:10,512 --> 00:19:13,486
weeks. I had one client message me

313
00:19:13,668 --> 00:19:17,326
recently. That she just got so many clients, she's going to have to

314
00:19:17,348 --> 00:19:21,098
raise her. Rates in the new year. How exciting.

315
00:19:21,274 --> 00:19:24,930
But they wouldn't get there if we didn't do that mindset work.

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It's so important. So that's prong two of my

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00:19:28,728 --> 00:19:32,162
approach. Prong three is

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00:19:32,296 --> 00:19:36,054
their personal ADHD struggles. Now,

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of course, people with ADHD generally have similar struggles,

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but for some time, management is

321
00:19:43,596 --> 00:19:47,254
harder than for others. Other clients have

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00:19:47,292 --> 00:19:50,934
impulse control that they have to work on, especially when it comes

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00:19:50,972 --> 00:19:54,714
to spending on their businesses. For a lot of my

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00:19:54,752 --> 00:19:58,250
clients, it's focusing on the thing that they don't want to do in their business,

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but they have to because it's just a part of running a business. And for

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00:20:01,712 --> 00:20:05,294
99.9% of all of my clients, we have to work through

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00:20:05,332 --> 00:20:09,102
shiny object syndrome. Shiny object syndrome shows up in

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00:20:09,156 --> 00:20:12,682
how they want to market their work. They may get this wild

329
00:20:12,746 --> 00:20:16,478
hair idea that they should be on Instagram and then invest $2,000 a

330
00:20:16,484 --> 00:20:20,226
month on an Instagram specialist and then realize four months, and that's not where

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00:20:20,248 --> 00:20:23,506
they should be. They may get an idea of a new program they want to

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00:20:23,528 --> 00:20:27,222
launch, even though they just launched one program and one the month before

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00:20:27,276 --> 00:20:30,854
and one the month before. Another ADHD struggle that most

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00:20:30,892 --> 00:20:34,546
business owners encounter at some point, and I count myself among

335
00:20:34,578 --> 00:20:38,342
them, is rejection sensitivity disorder. And there's so

336
00:20:38,396 --> 00:20:41,914
much potential rejection when you're starting a business. It's not just

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00:20:41,952 --> 00:20:45,674
rejection when you invite someone to be a client. It's rejection when you post something

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00:20:45,712 --> 00:20:49,494
and no one likes it. It's rejection when you host a webinar

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00:20:49,542 --> 00:20:53,206
and only three people sign up for it and only one attends. It's

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00:20:53,238 --> 00:20:57,006
rejection when you submit your name to speak at an event and you never

341
00:20:57,028 --> 00:21:00,798
hear back from them. There's perceived rejection when you're out with a

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00:21:00,804 --> 00:21:04,574
bunch of friends and no one asks you how your new business is

343
00:21:04,612 --> 00:21:08,306
going, and you assume that they think it's stupid and that you

344
00:21:08,328 --> 00:21:11,858
shouldn't be doing it, and you've made a massive mistake, even though

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00:21:11,944 --> 00:21:15,534
they've just had too many drinks and didn't

346
00:21:15,582 --> 00:21:19,334
remember to ask. There's a different way for each person to

347
00:21:19,372 --> 00:21:22,806
work through each one of these struggles. Time management. There are

348
00:21:22,828 --> 00:21:26,434
strategies that work really well for me that will not work for another ADHD

349
00:21:26,482 --> 00:21:30,234
person. Shiny object syndrome is another one. There are things

350
00:21:30,272 --> 00:21:34,106
that will keep you on track that won't work for another one

351
00:21:34,128 --> 00:21:37,802
of my clients. And that's okay. Let's find what works

352
00:21:37,856 --> 00:21:41,414
for you. So we have to work on keeping them

353
00:21:41,552 --> 00:21:45,054
on the single road that leads to Rome, right. That one

354
00:21:45,172 --> 00:21:48,654
offer so that they don't confuse their audience. And a whole other

355
00:21:48,692 --> 00:21:52,526
smorgasbord of shiny object syndrome. Things that pop up

356
00:21:52,548 --> 00:21:53,780
in our day to day.

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And then finally, the fourth prong of my approach

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00:22:00,070 --> 00:22:03,506
is I customize a plan that works for each individual

359
00:22:03,608 --> 00:22:06,454
client. I do this with my one on one clients, and I do this with.

360
00:22:06,492 --> 00:22:10,214
My clients in my group programs. Because here's what

361
00:22:10,252 --> 00:22:13,320
those one size fits all programs don't do.

362
00:22:14,250 --> 00:22:17,830
They don't teach you how to identify what your

363
00:22:17,900 --> 00:22:21,302
big vision is for this business and how to reverse

364
00:22:21,366 --> 00:22:24,746
engineer it into what you need to be doing today

365
00:22:24,928 --> 00:22:28,634
and tomorrow and the day after tomorrow and the day after that, and the day

366
00:22:28,672 --> 00:22:32,470
after that. They don't break down that if you want to make a

367
00:22:32,480 --> 00:22:36,046
certain amount of money in three years, here's what you need to be

368
00:22:36,068 --> 00:22:39,866
charging today to be able to reach that. They don't

369
00:22:39,898 --> 00:22:43,678
break down if you want to work a certain amount of hours

370
00:22:43,764 --> 00:22:47,554
per week. So, for instance, I don't want to work more than 30 hours

371
00:22:47,592 --> 00:22:51,262
a week. My strategy is going to be totally

372
00:22:51,326 --> 00:22:54,882
different from someone who wants to work 10 hours a week or

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40 hours a week. When I work with my clients, we're

374
00:22:58,606 --> 00:23:02,358
taking into account what their big goal is, all these other factors of how

375
00:23:02,364 --> 00:23:04,886
much money they want to make, how much time they want to spend in their

376
00:23:04,908 --> 00:23:08,566
business, how much time they want to spend with their family and on vacation, what

377
00:23:08,588 --> 00:23:11,786
they want to spend their time on while they're working in the

378
00:23:11,808 --> 00:23:15,558
business. And we're taking that. And so many other factors,

379
00:23:15,734 --> 00:23:19,434
like their strengths, their weaknesses, the things that they would

380
00:23:19,472 --> 00:23:22,860
rather get their eyes chewed out by an alligator than do.

381
00:23:23,630 --> 00:23:27,310
Which, as you can imagine, it wouldn't just be your eyes getting chewed out.

382
00:23:27,380 --> 00:23:30,558
Alligators have big mouths is what I'm saying. And your eyes are very, very small.

383
00:23:30,644 --> 00:23:33,700
I know I don't have to explain this, but it's kind of fun.

384
00:23:35,030 --> 00:23:38,366
I feel like Dr. Evil right now. Like, I want sharks with laser

385
00:23:38,398 --> 00:23:42,146
beams. I want alligators that

386
00:23:42,168 --> 00:23:45,140
can chew out eyeballs. What was my point again?

387
00:23:47,270 --> 00:23:50,982
Oh, yeah, that's right. There's stuff in your business that you really, really

388
00:23:51,036 --> 00:23:54,818
do not want to do. If you were to follow a one. Size fits

389
00:23:54,834 --> 00:23:58,502
all business plan, that business. Plan might make you do that thing.

390
00:23:58,556 --> 00:24:02,166
Over and over and over again. I don't do that with my clients.

391
00:24:02,278 --> 00:24:06,054
If it's something that you feel completely miserable doing, what we're

392
00:24:06,102 --> 00:24:08,620
figuring out is how you can outsource it best.

393
00:24:10,050 --> 00:24:13,182
An element that runs throughout most of these

394
00:24:13,236 --> 00:24:16,398
prongs is what's going on in your personal

395
00:24:16,484 --> 00:24:20,030
life. As humans. We like saying that we're good

396
00:24:20,100 --> 00:24:23,722
at. Compartmentalizing, and that's bullshit.

397
00:24:23,866 --> 00:24:27,218
We're not. Like, it's one of the most magical things about

398
00:24:27,304 --> 00:24:30,498
humans is how we do one thing is generally how we do everything

399
00:24:30,584 --> 00:24:33,300
else. I can't tell you

400
00:24:34,790 --> 00:24:38,534
how many times I've had a client tell me after we work

401
00:24:38,572 --> 00:24:41,830
on their relationship with money and get them a lot more

402
00:24:41,900 --> 00:24:45,574
comfortable asking for the money that they want. That

403
00:24:45,612 --> 00:24:49,306
they kind of embarrassingly mention to. Me at the end of

404
00:24:49,328 --> 00:24:53,146
our sessions. Like, hey, something I'm noticing is that. Six is

405
00:24:53,168 --> 00:24:54,380
getting a lot better.

406
00:24:57,230 --> 00:25:00,918
Because. They'Re learning to ask for what they. Want in

407
00:25:00,944 --> 00:25:04,654
their money. It's not just staying there, they're getting.

408
00:25:04,692 --> 00:25:08,494
Better at asking for what they want in all other areas of their

409
00:25:08,532 --> 00:25:12,254
life. We suck at compartmentalizing. It does

410
00:25:12,292 --> 00:25:16,058
not work for us, and it's especially true for people with ADHD. So

411
00:25:16,084 --> 00:25:19,794
if you're struggling with something in your personal life, it's going to impact you

412
00:25:19,832 --> 00:25:23,474
in your business. They are interrelated. If you had a fight

413
00:25:23,512 --> 00:25:27,186
with your spouse, it's going to impact your whole day. If your

414
00:25:27,208 --> 00:25:30,230
water heater went out and you have to buy a new one. And it's super

415
00:25:30,300 --> 00:25:33,480
expensive, that's going to. Cause stress in your business.

416
00:25:34,490 --> 00:25:37,866
It's so funny. When clients first start with me in the first few

417
00:25:37,888 --> 00:25:40,940
sessions, the first few group sessions, they

418
00:25:41,710 --> 00:25:45,418
very nervously usually ask, like, am I allowed to talk about a personal

419
00:25:45,504 --> 00:25:49,178
thing? And my answer is always,

420
00:25:49,264 --> 00:25:53,086
of course, because everything that's going on in your personal life is going to

421
00:25:53,108 --> 00:25:56,862
impact your business. And we're not designing a business that

422
00:25:56,996 --> 00:26:00,826
needs a robot of a human to be run. We're designing

423
00:26:00,858 --> 00:26:04,334
a business that can withstand a human who has

424
00:26:04,372 --> 00:26:08,098
emotions, who occasionally gets sick, who occasionally has a

425
00:26:08,104 --> 00:26:11,886
bad day, who occasionally is in executive dysfunction and knows

426
00:26:11,918 --> 00:26:14,578
all the things that they need to do, but can't seem to get themselves to

427
00:26:14,584 --> 00:26:17,942
do it. If we don't design your business to be able to

428
00:26:17,996 --> 00:26:21,734
withstand you running it, your business is not going to

429
00:26:21,772 --> 00:26:25,078
last long because you, my friend, are not a

430
00:26:25,084 --> 00:26:28,806
robot. Some of the results that I'm most proud of, that my clients have

431
00:26:28,828 --> 00:26:32,586
achieved. My client, Lauren Lefkowitz, who started with

432
00:26:32,608 --> 00:26:36,394
me in January of 2021, she was able to leave

433
00:26:36,432 --> 00:26:40,134
her job five months after starting. She hit six figures

434
00:26:40,182 --> 00:26:43,934
in her first year, which is not typical. Like,

435
00:26:43,972 --> 00:26:47,406
if you're thinking you're going to hit six figures in your first year, I would

436
00:26:47,428 --> 00:26:51,114
caution you to be a little more conservative. Don't

437
00:26:51,162 --> 00:26:54,906
plan on it. But because we customized a

438
00:26:54,948 --> 00:26:58,738
strategy that would work specifically to her and her available time. In

439
00:26:58,744 --> 00:27:02,338
the beginning, when she was working her full time job and

440
00:27:02,504 --> 00:27:06,158
designed a program that she felt really proud of selling

441
00:27:06,254 --> 00:27:10,054
that worked for her and her ideal clients, she was able to

442
00:27:10,092 --> 00:27:13,702
accomplish that. My other client, Adam Kimmel, is another

443
00:27:13,756 --> 00:27:17,366
story that I'm really proud of. When he started with me, he was making 2000,

444
00:27:17,388 --> 00:27:21,114
$3,000 a month in his copywriting business. In about seven

445
00:27:21,152 --> 00:27:24,586
months, we were able to up that to $9,000 a

446
00:27:24,608 --> 00:27:28,010
month. We were also able to increase his

447
00:27:28,080 --> 00:27:31,726
revenue for that year by about 50,000, give or

448
00:27:31,748 --> 00:27:34,430
take. And the following year, he made

449
00:27:34,500 --> 00:27:37,982
$150,000, plus or minus some dollars

450
00:27:38,116 --> 00:27:41,886
from his copywriting business. His big goal with all this

451
00:27:42,068 --> 00:27:45,898
was to be able to retire his wife from the job that

452
00:27:45,924 --> 00:27:49,762
she hated. And he did all of this while also working a

453
00:27:49,816 --> 00:27:53,666
full time job. His goal was never to leave the full time job.

454
00:27:53,768 --> 00:27:57,602
So we were able to create a strategy that worked for him to

455
00:27:57,656 --> 00:28:01,382
build this business up to $150,000 a year while

456
00:28:01,436 --> 00:28:05,014
only working about 10 hours a week in his business, including doing

457
00:28:05,052 --> 00:28:08,902
client work. I have clients who work 40 hours a week and make six

458
00:28:08,956 --> 00:28:12,682
figures. I have clients who work half that and make six figures as well.

459
00:28:12,736 --> 00:28:16,490
But I certainly never had a coach like Katie before who was able

460
00:28:16,560 --> 00:28:20,406
to add value on so many different prongs

461
00:28:20,438 --> 00:28:24,126
of my business. Katie's versatility is, I think, the

462
00:28:24,148 --> 00:28:27,360
difference maker that sets her apart from

463
00:28:27,730 --> 00:28:31,262
other coaches that are out there. There are people who can train you on sales,

464
00:28:31,396 --> 00:28:34,754
there are people who can help you with your mindset, there are people who

465
00:28:34,792 --> 00:28:38,370
can help you price a service

466
00:28:38,520 --> 00:28:41,954
or a product. There are people who can help you with market research

467
00:28:42,152 --> 00:28:45,906
and can teach you about social media. And there are people who can

468
00:28:45,928 --> 00:28:49,478
help you with ADHD and can help you turn

469
00:28:49,644 --> 00:28:53,138
some of the typical challenges of ADHD

470
00:28:53,314 --> 00:28:56,854
into superpowers. But I don't think there's anyone who can do all of those

471
00:28:56,892 --> 00:29:00,506
things at the same time. When you're designing a business,

472
00:29:00,608 --> 00:29:04,266
you have to be very specific about what kind of life you want to

473
00:29:04,288 --> 00:29:07,946
have when it's full time because I

474
00:29:07,968 --> 00:29:11,118
can tell you there are a gazillion different ways to start a business and there

475
00:29:11,124 --> 00:29:14,330
are a gazillion different ways to make that business super financially

476
00:29:14,410 --> 00:29:17,822
successful. However, if you're not

477
00:29:17,876 --> 00:29:21,710
intentional about the life you're going to have as you're building

478
00:29:21,780 --> 00:29:25,326
it, guess what? You're not going to have that life. You're not going to trip

479
00:29:25,358 --> 00:29:28,674
and fall and land into your perfect schedule that

480
00:29:28,712 --> 00:29:32,514
optimizes your strengths and outsources the things that are super

481
00:29:32,552 --> 00:29:36,354
challenging to you. If you want to have your ideal business, you

482
00:29:36,392 --> 00:29:40,214
have to have a custom strategy that will help you get

483
00:29:40,252 --> 00:29:44,022
there and to wrap this up, that's the long story

484
00:29:44,076 --> 00:29:47,866
of what an ADHD business coach does. So to answer the

485
00:29:47,888 --> 00:29:51,434
original question, that is what I, an ADHD business

486
00:29:51,472 --> 00:29:52,970
coach, do for my clients.

487
00:29:59,390 --> 00:30:03,070
You. If you're starting a business and you're looking for support,

488
00:30:03,220 --> 00:30:06,894
you need to look for someone who can be dynamic in

489
00:30:06,932 --> 00:30:10,554
helping you overcome each one of these unique ADHD

490
00:30:10,602 --> 00:30:14,334
struggles. And because we have so many episodes on all of these

491
00:30:14,372 --> 00:30:17,890
topics that I've. Just touched on, we are including a. List

492
00:30:17,960 --> 00:30:21,794
of links in the show notes of this episode so you can go.

493
00:30:21,832 --> 00:30:25,522
Check out those episodes. And I want to remind you, if. You'Re starting

494
00:30:25,576 --> 00:30:29,346
a business, if you're in the process of growing your business and you're

495
00:30:29,378 --> 00:30:32,854
feeling frustrated because the resources you've been turning to

496
00:30:32,972 --> 00:30:36,742
don't feel like a fit, or they frustrate you, or you've just

497
00:30:36,796 --> 00:30:40,042
given up on them completely to figure it out on your own and you're ready

498
00:30:40,096 --> 00:30:43,706
to get support that fits you, then I invite you to

499
00:30:43,728 --> 00:30:47,354
book a generate income strategy call with me, and to do so, just

500
00:30:47,392 --> 00:30:51,242
go to forward

501
00:30:51,296 --> 00:30:55,070
slash strategycall. And that link is also in the show notes.

502
00:30:58,290 --> 00:31:01,902
I've had calls with Katie where all of those things

503
00:31:01,956 --> 00:31:04,690
are happening, where Katie is

504
00:31:04,840 --> 00:31:08,546
providing value on firing on

505
00:31:08,568 --> 00:31:12,002
all cylinders, where we go from

506
00:31:12,136 --> 00:31:15,300
my relationship with my kids to

507
00:31:16,230 --> 00:31:20,040
something triggering a traumatic experience,

508
00:31:20,650 --> 00:31:23,800
to a sales call helping me with

509
00:31:24,650 --> 00:31:27,974
pricing an offer, helping me with

510
00:31:28,172 --> 00:31:31,974
getting more leads on social media, to talking about my

511
00:31:32,012 --> 00:31:35,382
operations, and then back to me

512
00:31:35,516 --> 00:31:39,014
forgetting the coffee on top of my car and driving off

513
00:31:39,132 --> 00:31:42,878
all in one session, all in 1 hour

514
00:31:42,964 --> 00:31:46,810
slot. Squirrel, squirrel, squirrel.