73. Stranger Things We Think Are Causing Problems In Our Business

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In this episode, we're going to talk about the

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'Stranger Things' we think are causing the problems in our business,

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but that may not actually be the case. Hi, I'm

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Katie McManus, ADHD entrepreneur business strategist and money mindset coach, and welcome to the Weeniecast

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One of

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my favorite reviews I've ever gotten from someone with ADHD who worked with me was

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actually something that she hated about me and learned how to deal

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with during our work together. And it was this that when she came to a

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call with me and said, here's my problem,

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I would jump ahead to something else that she didn't see was the problem.

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But after about 5 minutes, I'd bring it back to her problem and

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she'd understand that I had bypassed what she thought was the problem because it wasn't

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actually the problem and figured out the seven other

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things that are actually causing the issue and helped her see a

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way to solve it. And the reason this is one of my favorite reviews is

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because I didn't realize I was doing it. Now, I didn't stop doing

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it because it's one of the most valuable things about working

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with me. And I can say that because my clients have told me that when

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they come to me with what they think is the problem, I

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don't waste time on a problem that isn't actually a

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problem. And because I do what I do, I understand on

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a deeper level what's actually the problem. I ask you,

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the listener, wherever you are in the world, think about

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your business. Think about the problem as you see it.

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And if you're somewhere where it's safe to do so, just write it down, put

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it in your phone, write down what that problem is. And if

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you can think of three different reasons why that problem might be coming

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up, I want you to jot those down as well. Now, I bet you

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it's all bullshit. I bet you the

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problem as you see it and the reasons it's happening aren't actually your

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biggest problem. There's probably something that is deeper

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or in another sphere of your business that is

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up right now. And I don't want you to feel like you're a

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failure for not being able to identify what your problem is.

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There's a reason why business coaches exist, because

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honestly, I can't see my own problems myself.

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I need outside eyes to take a look at what it is I'm

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building and poke holes in it. Even though I do this every day.

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You can be an expert at what you do. It's really hard to apply that

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expertise to yourself. There's a reason why doctors

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need their own primary care doctors. I don't see a whole

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lot of gynaecologists doing their own pap and pelvic exams. It's just

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not going to work unless you're really flexible.

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It's going to be really inconvenient to try to do that on your own. Do

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you see a lot of proctologists giving themselves a prostate exam?

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I don't think so. Not how it works. They need someone else

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to do that. Thankfully, what I do is not as

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invasive. Clothes stay on for my sessions. It's amazing.

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I'm pro clothes on all the things. No speculums, no

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stirrups, no bending over. Unless, like, going

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into a yoga pose helps you ground. Then you can bend over during our session.

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But anyway, I digress. Just because you're the expert

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of your business doesn't mean you have to be the expert of all parts of

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your business. It doesn't mean that there's something wrong with you. It doesn't mean you're

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being a bad business owner. It doesn't mean that you're lost and you're going to

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fail. It just means that you're a human

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who's too close to what it is that you're building. So I want

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to go through some examples of how this shows up with my

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clients, how this can really bite them in the butt if they don't have someone

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who can point out what the problem actually is. And for the

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sake of privacy, all these names have been changed.

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I'm not calling out any of my clients and identifying them,

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saying they really suck at this and this thing is happening that wouldn't

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be kind or ethical. And to make this fun,

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while I rename them, we're going to go with names from the show stranger

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things, which was a little scary for me last season. I'm not going to lie,

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I'm pretty angry that my friends weren't all taken care of. And yes, I

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do consider characters in shows my friends. If I spend enough time with you,

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you just don't have the choice. Even if you're fictional.

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Like, this just makes me so happy. Let's dive

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in, shall we?

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First and foremost was my client, Joyce. Yes,

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Joyce with the Christmas lights. Joyce and I had been working together for just

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over a year when she came to one of our sessions and she was really,

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really upset. She'd had a string of sales calls that she

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was pretty sure they were her ideal client. And when she

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got to the yes no call, which is something I train on in my programs.

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They were a no. And she couldn't figure out why, because when

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they filled out the intake form, they had all the problems of her

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ideal clients. When she got on the phone with them, they had

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all the issues and all the goals that her ideal clients

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typically have. But for some reason, after they'd thought

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about it for a bit, it was just a flat no. And so when she

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came to this call, she was pretty upset. And in her mind, she thought that

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the problem was that she needs to be better at handling

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objections on that yes no call. And if you're not familiar with that term,

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when you handle an objection in a sales process, it's like someone

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says, oh, well, that's really expensive. And instead of agreeing with them,

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yeah, it's really expensive, you help them see the

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logic of why it's not actually that expensive. Like, it

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might be expensive, but the alternative of not doing this thing is

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going to be more expensive in the long run. And I'll

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be honest, the scale of selling that I train on,

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yes, there are going to be some objections, but you're not really fighting with people.

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You're not trying to convince them that this is the right thing. So

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it's not often that my clients have to do

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objection handling, because the way I train, you're

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perfectly set up to determine if this is the perfect client for you or

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not in the first 20 minutes of that call. So as I'm talking

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through this, don't think, oh, God, I'm going to have to convince people to hire

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me. That sounds miserable. You don't. You genuinely don't, but it is

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helpful to kind of know what your typical objections are going to be

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and how you answer those questions. Joyce comes to this call.

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She's really upset. She was really, really excited to work with some of these people.

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And in that yes no call, it was a no. And she was convinced

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there was something that she could have said in the yes no call to

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change their minds. And so she was really determined

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to go through all the reasons that they gave that they didn't want to do

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it and how she could have rebutted them. And I said no, because

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that wasn't the problem. Typically, when you get to the point where an ideal

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client is saying absolutely no on a yes no call, it's a, they've

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made their decision, they're not going to be changing their minds. That yes no call

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is a yes no call. If they have more questions, that will

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help them make a decision from there. If they're still an unknown. If

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they're still in the deciding phase of everything, then yes. You can answer questions in

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a way that moves them closer to yes than to no. But

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generally, if they have decided no, there's no coming

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back. It's kind of like falling off a cliff and holding

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on to dear life, to part of the rocks, like in Princess Bride,

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but not having a rope thrown down. It's really hard to climb

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up to the top and haul yourself over the edge. It's not impossible, but it's

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unlikely. I'm glad that he survived in Princess Bride because that's a good movie.

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And it wouldn't have been the same if he just died then. So it's funny.

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Side story. So when I was in high school, there was this

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boy in my friend group who was obsessed with that movie. It was his favorite

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movie from childhood, and I'd never seen it. And he gifted it to me for

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my birthday. And it was the first time

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someone did a test with me to see

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if I liked their movie, which I think is the weirdest thing that we

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do. If we have a movie that we love and we're dating someone,

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we make them watch it. We watch them as they watch it to

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make sure that they laugh in the right places, that they get it. If you

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do this to people, can you stop? Just stop.

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It's awkward. I mean, yeah, watching a movie is fun, but it's

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awkward when you know you're being tested on how you're reacting to the movie.

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It's very hard to get into the movie. You're actually ruining their experience.

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And if it's really a deal breaker for you, then just ask people if they've

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seen it and if they like it anyway. Moving on. So,

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Joyce, it was clear that something was going wrong in the

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initial sales call, because if a person who she thought was

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an ideal client was that dissonant with her

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offer that they were a flat no when they got to the yes no call,

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there was something going on from the very beginning. So what I insisted that we

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do, instead of going into objections, instead of talking through

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how she can convince them in the yes no call to be her client, I

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insisted that we do a role play. If you've ever been in sales, if you

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do role play, like, you know, is the most awkward thing in the world, it

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is not fun. It is cringeworthy. You're pretending

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to sell your stuff to someone who's pretending to be your ideal client. It's a

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very artificial thing, but it's very helpful. So we start the

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sales call, and Joyce starts going through the holistic

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selling manner, at least the way she's kind of recreated it for

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herself. And I remember very

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distinctly at the end of our role play call

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where we pretended to hang up. I remember just thinking,

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where the did Joyce go? She

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disappeared. What I got was Joyce pretending to

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be an HR professional, like Joyce being the lady at a

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call center who's going to process your return for the jeans that you

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ordered. And Joyce, if you're listening, you know who you are, and I love you,

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and I'm so happy we had this conversation. And my feedback for her,

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very cleanly was, where the did you go? Because I wasn't on

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a call with Joyce. I was on a call with someone who doesn't even

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exist. And to give you an idea of Joyce,

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like, Joyce is a prolific writer. She

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writes just the way she know you can read

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her content on social media and feel like you know

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her, feel like you are best buds with her, and

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you understand kind of what's going on in her life, what she values, what drives

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her nuts. So when you get on a call with someone like Joyce, who's such

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a strong writer that they can portray themselves in the written

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word and they're not there, or they're pretending to be someone

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else, it's jolting. It undercuts all the know.

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This is one of the reasons why I advise people when they're first starting out.

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Don't hire a copywriter. Don't hire someone to write your

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content for you. Because even

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squirrel, squirrel. Oh, Joyce is actually texting me now.

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Oh. It's a picture of her dog taking a little

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snooze. I love my clients anyway. Squirrel. Squirrel.

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Squirrel. But one of the reasons why I advise my clients when they're first starting

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out, instead of hiring a copywriter or someone to write their content for

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them, write it yourself. Even if English is your second language,

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even if you're not good, even if there can

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be all the reasons in the world why you shouldn't write your own content. Here's

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the thing. If you're bad, writing content and putting it out there

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will make you get better. If English is your second language, guess

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what? Writing content and putting it out there will help you learn

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English better. If you're a chicken and you're just afraid of putting your

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written word out there, guess what? Doing it over and over and over

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again will show your nervous system that you're not going to die and

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you'll stop being afraid of it. But the most important thing here is

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that even if you're a bad writer, you're probably writing in

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your voice. There's probably phrases you're putting in

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your post that you say out loud. And when someone

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books a call with you to learn about working with you,

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subconsciously they will notice this. Subconsciously

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there will be resonance between the stuff they've read that you've put out there

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and the words that are coming out of your face hole while you're on the

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phone with them. So what was happening for Joyce was she

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was writing in her beautiful, eloquent voice on social

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media, but when people got on the call, she was pretending to be someone

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else. She was like putting on this air of

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professionalism. And the reason she was doing it is because she was nervous. It's

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scary to sell your services. It can feel good to kind of like

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put on a Persona to get through the call,

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but you have to understand that they may not realize why they don't

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trust you, but it sows a ton of distrust

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because where did my friend Joyce go? Where did the lady who wrote

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all those prolific, beautiful things that really spoke to my soul and

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all the problems I'm experiencing at work, where did she go? I wanted

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to talk to her on the phone and I might be misremembering this, so

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don't quote me on this. When we hung up, she had two sales calls that

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were on the calendar for the following week and one of them closed. One of

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them said yes. The point is that once she realized that she

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wasn't being herself and she just made that small change

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and took off this Persona, it made a

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world of difference. Now, the next example, I've renamed Steve,

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but I will out his real identity.

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So

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the next person I want to talk about and the problem that they think that

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they have, I've renamed this person because I'm excited about the stranger

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things theme. But to be real, it's Neal. He's my

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producer. It's something that I've talked to him about before and he's very comfortable with

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me sharing. So don't think, like, I'm just throwing him under the bus and he's

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awkwardly having to put this episode together. Be like, oh, my God, I can't believe

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Katie told everyone about this. She's so mean. He gave

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me permission. He gave me permission to out him. So thank you, Neal. Who I'm

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going to call Steve for the rest of this episode Steve from

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Stranger Things. Anyway, do you like that intro? I really

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did. Thank you. So, Steve,

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when he's on a sales call with someone who wants to start a

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podcast and they're looking to hire him to help them get it up

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and running, one of his biggest fears is that they don't have

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a clear enough idea of what the podcast is going to be around

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who it's for. A podcast that's successful,

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there are a couple of different kinds of success when it comes to a podcast.

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You can have a podcast that has massive appeal

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and millions of people listen to it, and you're basically

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monetizing it by getting people to buy ads and to sponsor it.

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And maybe you're selling a book on the back end, but really, it's

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about getting a really high listenership. Or you could have something

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more niche. But if you have something more niche, like, what is it that you're

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leading them to? So, for instance, if you listen to my

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podcast, you'll notice I often talk about my programs.

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I refer to my programs. I refer to working with me one on one. There's

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a reason for that. Because if you are my

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ideal listener, chances are you're also my ideal client.

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And at some point you may realize, hey, I could use some

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help. If you're hearing my episode where I'm lightly

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referring to my programs, you may have that seed planted in your

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mind of, oh, Katie has a program. If I want help with this,

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I should reach out to her first because I have established trust

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with her. I've listened to her podcast for x amount of months.

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I like the way she explains things, and maybe she's not even the right coach

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for me, but maybe she knows someone who could fit me

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better where I am. Sometimes some of you book with me, even though you

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make jewelry or you want to start a restaurant. Two things that I am not

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interested in coaching on. I can if you want to take it from

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an ADHD angle, and you don't need me to advise on the business

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model. But it is a sign of success for me

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to get those calls booked on my calendar, because it means that

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I was your first choice. So when Neil. I'm sorry.

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Damn it. I.

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He wants to make sure that they have a very clear idea of who

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their audience is. And so what he has done up

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until now, until I just told him how he's going to fix it, what he's

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done up until now is when he gets to the end of the call, he

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says, okay, great, I want you to go away, and I want you to think

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about this. And let me tell you, when he did that to me, I basically

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told him, shut up and take my money. I decided to hire you a year

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ago. Like, I've already thought about it. Just where do I input my

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credit card information? And we have a mutual friend who had also

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booked a sales call with Steve. And she walked away

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from the call after Steve told her to go away and think about it, thinking

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that Steve didn't want to work with her, thinking that he didn't believe

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in her podcast. And the beautiful thing about

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this particular scenario is it comes from such a place of integrity,

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right? Because Steve doesn't want to take someone's money to start a podcast

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that he doesn't think will be successful. But he's also

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shooting himself in the foot, right? Because he's sending these people away

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and they think that he doesn't want to work with them. So they're either going

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to start a podcast with someone else, or they're not going to start the

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podcast at all, or they may also start it on

00:17:25
their own and not be as successful. None of those are good for

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Steve. So what I literally just told him is

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when he gets to that point in a sales conversation where he thinks that

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their idea needs to be fleshed out a little bit more, instead of telling people

00:17:39
to go and think about it, there is an interim offer.

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There's a new thing that he does where he books in a half

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day idea session or a planning session, charges something like

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500 pounds for it, and goes through

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exactly all the steps and all the questions that this person needs

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to be able to answer to have a really strong

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proposal for a podcast, all stuff that he wants them to do on

00:18:05
their own anyway, but they're probably not going to do because they don't know what

00:18:08
they don't know. And honestly, it's stuff that he's going to have

00:18:12
to do with them anyway when they sign up, because he's going to have

00:18:16
to know all this information before they can launch.

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There's no point where this is a wasted exercise, but they're far

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more likely at the end of that to be like, oh, cool. Now I'm

00:18:27
so crystal clear on what I want this to be, so crystal clear on

00:18:30
the voice I want it to have. I know exactly who it's speaking to and

00:18:34
where I'm trying to lead them. Now, I'm ready to get started with you.

00:18:38
And if they decide at the end of the session that they don't want to

00:18:40
hire Neal, I'm sorry if they don't want to hire Steve. I promise

00:18:44
I'm going to be better with this. With the other ones where I'm more serious

00:18:47
about changing their names, it's because I'm looking at you like, your face

00:18:51
is just right there and I'm talking about you, and it's weird. And then I'm

00:18:54
calling you by a different name. Like, why do I think this is a good

00:18:57
idea? I don't know. Anyway, shall I leave you to it and come

00:19:00
back

00:19:01
later?Worst

00:19:05
case scenario, they decide that they don't want to work with Steve.

00:19:09
He hasn't completely lost any business. He provided a

00:19:12
service that helped them get to where they needed to be, and he made

00:19:16
some money from it. It's a win win for everyone.

00:19:20
So often the solution to the problem you have

00:19:24
is sometimes a completely different solution, and it's hard to see

00:19:27
that on your own. Sometimes it helps to have another set of eyes

00:19:31
in your business, to be able to point these things out

00:19:35
and come up with ideas that you can run with. And I'm just saying, I

00:19:39
would not be opposed to, like, a 10% kickback on those

00:19:42
sessions. Steve, no worries. Email me your

00:19:46
venmo. Or I could just send you another water container.

00:19:50
I do want, like, a light blue one. That would be nice. They can match

00:19:54
different outfits.

00:19:58
The next problem, that's not actually a problem. We're going to

00:20:01
refer to this person as Hopper. And Hopper is actually an

00:20:04
amalgamation of a bunch of different clients that I've had. The

00:20:08
problem that Hopper has in his business is he

00:20:12
is doing all the things that he's supposed to be doing.

00:20:15
He's interviewing his ideal clients. He's designed an

00:20:19
offer that he can actually make money from. He's showing up on

00:20:23
social media, and Hopper's frustrated because he's not getting

00:20:27
clients from social media. Now. Hopper tends to

00:20:30
think, oh, well, this social media platform sucks. I should move to another

00:20:34
one. And then when he moves to another one, he gives it a couple of

00:20:37
months, and then he's like, oh, well, this social media platform sucks. I should move

00:20:40
to another one. So Hopper tends to think, okay, well, it's a social

00:20:44
media platform. There's just, like, my ideal clients aren't here. The

00:20:48
algorithm sucks. It's punishing me for weird things I

00:20:52
don't get. Like, the problem is outside of my sphere. It's

00:20:55
outside of my control. So what I'm going to do is I'm just going to

00:20:58
keep changing social media platforms. Don't be

00:21:02
like Hopper. And actually, it works out perfectly because Hopper's

00:21:06
hopping from platform to platform. Get it? But I'll be here all

00:21:10
night, folks. That wasn't even planned

00:21:13
anyway. The thing that Hopper doesn't want to hear is that it's not the social

00:21:17
media platform, it's his content.

00:21:21
It's him. There's no shame in being bad at writing

00:21:25
for the first couple of months of creating content. There's no

00:21:28
shame in having a learning curve of writing

00:21:32
sales copy. People spend years learning how to do that.

00:21:36
One of the things that my one on one clients really appreciate about it working

00:21:40
with me is that as they're learning to do this, they can send me

00:21:43
absolutely anything that they write and I will edit it and mark it up for

00:21:47
them. And in early days there are portions that I will actually rewrite for them

00:21:50
so they can see how their idea can be translated

00:21:54
into a sales post that will attract clients. If you don't

00:21:58
have that kind of feedback, if you don't have that kind of guidance

00:22:02
and you're trying to do it on your own, the thing that's going to help

00:22:05
you get better is just by doing it for longer, being

00:22:08
consistent, posting every day, seeing which posts get more

00:22:12
engagement, seeing which posts actually attract your ideal clients,

00:22:15
recreating that model over and over and over and over

00:22:19
again. No one likes to be told that their

00:22:23
content sucks, but it's actually one of the best

00:22:26
pieces of feedback you can get. Because guess what? If you're creating the

00:22:30
content and it sucks, you can make changes

00:22:34
to make it suck less. You can work on it and

00:22:37
improve your writing so that it actually starts getting better and

00:22:41
starts being more effective. Now, hoppers

00:22:44
are quintessential ADHD entrepreneurs, right? We want results

00:22:48
now. We don't like waiting for results. We want to be

00:22:52
able to post one post and get five clients out of it and get

00:22:56
that dopamine hit and have three of those people sign up and then be

00:22:59
rolling in money and then be able to go out and buy a bunch of

00:23:02
things on impulse because it gives us more dopamine, and then be able to post

00:23:05
something tomorrow and get five more clients out of it. It's not how it

00:23:08
works. What I tend to tell my hopper clients is

00:23:12
that social media is not a gumball machine. You don't put one quarter

00:23:16
in and get one gumball out. It's like a

00:23:20
real warped gumball machine where you have to sit there with a whole bucket full

00:23:23
of quarters and just keep feeding the machine and feed

00:23:27
the machine. You could put 47 different

00:23:31
quarters in this machine and then one gumball comes out and

00:23:34
then you put in like 18 more and three come

00:23:37
out and then you put in two more and another one comes

00:23:41
out. It is sporadic and it takes time, it

00:23:45
takes consistency, but it's not tip for

00:23:48
tap. Had a whole

00:23:52
moment in my head where I'm like, where did that saying come from? Does it

00:23:55
mean what I think it means? Not sure. Anyway,

00:24:00
in my mind when I hear tit for tat, I'm thinking like

00:24:04
someone's giving their boob in exchange for a tattoo, but

00:24:07
that doesn't make sense. Is it? You're showing a

00:24:11
boob for a tattoo? I just don't understand. I'm going to have to look this

00:24:14
up. And also, what kind of tattoo artist is like, taking

00:24:18
payment in one boob? Flash? No,

00:24:22
tattoos are expensive. If they use up a whole day

00:24:26
doing a tattoo for just to see one boob, they're not going to be

00:24:30
able to pay the rent with that unless it's a great boob.

00:24:34
It could be an amazing boob. I haven't seen a boob that is that impressive,

00:24:38
but there could be those out there anyway.

00:24:42
And the cool thing about being a hopper is that you can

00:24:46
call bullshit on yourself at any point. If you realize you're

00:24:50
being a hopper and you're jumping from platform to platform and you're

00:24:53
blaming the algorithm and you're blaming the platform for not having your

00:24:57
ideal clients, you're 100% in control of that.

00:25:01
If you get real with yourself and you look at your content and say, oh,

00:25:05
this actually kind of sucks, this isn't going to get clients. You

00:25:08
can reach out for help, you can book a call with me, you can go

00:25:12
and sign up for a copywriting course. There are so many options for

00:25:16
you. But rarely, rarely

00:25:19
is it the platform's fault. And I say rarely because

00:25:23
Facebook sucks unless you have a really specific Facebook

00:25:27
strategy that is aligned with your ideal clients.

00:25:31
There are some of my clients who I do coach through a proper Facebook

00:25:34
strategy, but not for everyone.

00:25:39
The last client that I will go over, we're going to go for

00:25:43
eleven. And the eleven that I'm thinking of, this one client

00:25:47
like eleven, well, I mean, eleven actually did have magic

00:25:50
powers. This client thought that she could magically

00:25:54
create content on a platform and speak to her ideal

00:25:58
clients there. Her ideal clients were not on that platform,

00:26:02
but because, and I'm talking about LinkedIn. So this one client,

00:26:06
her ideal clients are not the types of people who are going to

00:26:10
spend a lot of time on LinkedIn. It just doesn't have a whole lot to

00:26:12
do with their nine to five. Their social life is not going to be

00:26:16
there. It's not like a relaxing place where they're going to go and hang out

00:26:19
after work, after they have a gin and tonic and they are watching the

00:26:23
television with their spouse. LinkedIn's not the hangout

00:26:26
place. But eleven was convinced,

00:26:30
because she was seeing all these other coaches be successful

00:26:34
on LinkedIn and successfully selling to people who had

00:26:37
money, that she'd be able to reach her clients

00:26:40
there. She, unlike Hopper, who's the

00:26:44
exact opposite, really. I mean, she was so convinced

00:26:48
that she would be able to get clients from LinkedIn that even though

00:26:52
I was advising her to give up on it and transfer all of her attention

00:26:55
to another platform, she refused. And she

00:26:59
still, I don't think, to this day, has gotten a client from it, and we

00:27:03
haven't worked together in a long time. So I may be wrong, and this is

00:27:06
something that I think happens for those of us with ADHD who feel

00:27:09
like we have to prove that we can stick with stuff because we have

00:27:13
this fear that people are going to think that we're flighty and we just jump

00:27:17
from thing to thing, and when we see it working for other people, we're convinced,

00:27:20
well, if it works for them, it'll work for me. And so we can kind

00:27:24
of misplace our commitment and our momentum.

00:27:28
And it comes from a place of feeling like you need to

00:27:31
prove that you can be consistent, feeling

00:27:35
like you need to prove that you can fit in with the

00:27:39
cool crowd. And I'm not saying people on LinkedIn are cool, but

00:27:42
if you're in the coaching space and you're

00:27:46
constantly hanging out with other executive coaches that are charging

00:27:49
$20 for six months of work with one client where

00:27:53
they're only doing two sessions a month, and they're getting those clients through LinkedIn,

00:27:56
it can feel like, oh my God, I'm missing something there.

00:28:00
I'm absolutely missing out on business that is existing on LinkedIn. I have

00:28:04
to be there. And even eleven, from

00:28:08
stranger things, like her magic, isn't going to work there. That'd be

00:28:12
like a really, really powerful mind control thing to control

00:28:16
gazillions of people all over the world to be on LinkedIn when they don't want

00:28:19
to be there. And I wanted to bring up hopper and eleven

00:28:23
back to back, because I want you to see that the problem is not

00:28:26
always going to be one way or the other. It's not black and white.

00:28:37
If you see that there's a problem in your business, that's preventing you from making

00:28:40
money, and you're not doing anything to fix it. You are

00:28:44
choosing to not make money. You are choosing to suffer.

00:28:48
You are choosing to struggle. And while that can be a

00:28:51
trauma response, that can absolutely be something that your nervous system

00:28:55
seeks out because it feels familiar, and because it's familiar,

00:28:59
it feels safe. It's not going to do shit for your business long

00:29:03
term. It's not going to do anything for your self esteem.

00:29:06
It's just gonna keep you in struggle. It's gonna keep you thinking that

00:29:10
there's something wrong with you, and there's not. I mean, unless you're a

00:29:14
dick like Eddie Munson, it depends on you.

00:29:18
It depends on your business. It depends on your ideal.

00:29:22
Know, you can't listen to one part of any of this

00:29:25
advice and think, oh, that's exactly what I need to do in my business.

00:29:29
Because your business is going to be completely different. The problems you see in

00:29:32
your business are going to be wrong in a whole different set of ways. And

00:29:36
if you're stuck, if you're at this point where you're like, I feel like this

00:29:40
thing is going wrong, and I've been doing everything I can to fix it,

00:29:44
and it's just not writing itself, and I'm still not getting clients, and

00:29:47
I'm having trouble getting attention and growing my audience, and blah, blah,

00:29:51
blah, blah, blah. Then, dude, book a call with me. Book

00:29:55
a generate income strategy call. The link is in the show notes. Go to

00:29:58
weeniecast.com strategy.

00:30:02
And what we'll do is we will talk about what your big dream is

00:30:05
for this business. We'll go through what you think the

00:30:09
problem is, and I'll help you identify what the problem actually is.

00:30:13
If it's super obvious, which it usually is, and

00:30:16
then if it's a fit for both of us, if you're really

00:30:20
looking for help, then we can talk about different ways to work together

00:30:24
to help you move through the problem as I see it. And maybe the

00:30:28
problem as you see it, you might actually be on point, but oftentimes people have

00:30:31
a very hard time seeing what the problem actually is.

00:30:38
What does tip for tap stand for? Oh, it was originally tip for

00:30:41
tap. It recorded in 1558, but it evolved

00:30:45
into tip for tat. It's a really interesting

00:30:48
linguistic thing, is that vowel pronunciation

00:30:52
is always like, flip, flop,

00:30:56
tic, tac, toe. It'll always go with the eh and then

00:31:00
the a and then the o. It'll never be flop, flip,

00:31:03
or tat for tit, but that's true. Across languages.