40: ADHD Social Media 'teaching': how to balance teaching and gatekeeping for your growth!

40: ADHD Social Media 'teaching': how to balance teaching and gatekeeping for your growth!

From Follower to Client: How to Create Content that Resonates and Converts on Social Media

(Psst! here's a resource relevant to this episode - weeniecast.com/adhdsocialmedia)

Hey there, lovely entrepreneurs!

It's your favorite business strategist, Katie McManus, here to share some valuable insights with you.

I've got the secret sauce to captivating clients, all while balancing teaching and gatekeeping in this crazy world of viral posts and high follower counts.

Now, we all know that social media has become an integral part of our lives and businesses.

It's where we connect with our audience, showcase our products or services, and build our brand presence.

But let's face it, with so much noise and competition out there, it can be challenging to stand out and truly inspire our ideal clients.

That's why I'm here to share my tried-and-true strategies for mastering social media.

It's not just about posting eye-catching content or gaining a massive following; it's about understanding the art of engagement, building meaningful connections, and creating an authentic presence that resonates with your target audience.

In our journey together, we'll explore the power of storytelling and how it can transform your social media game.

I'll tell you how to craft compelling narratives that speak directly to your ideal clients and leave them wanting more.

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The power of storytelling in social media teaching

Spoiler alert - we'll explore the power of storytelling and how it can transform your social media game. I'll show you how to craft compelling narratives that speak directly to your ideal clients and leave them wanting more. We'll also delve into the world of content creation and curation, uncovering the secrets to creating valuable and share-worthy posts that keep your audience coming back for more.

But that's not all! I'll also guide you through the delicate balance of teaching and gatekeeping. It's essential to share your knowledge and expertise with your audience while maintaining a sense of exclusivity that sets you apart. I'll show you how to strike that perfect balance, positioning yourself as a trusted authority while still leaving your clients hungry for more.

So, my fellow weenie ADHD entrepreneurs, get ready to unleash your social media superpowers.

Stay tuned for more juicy tips and tricks in the upcoming episodes. I can't wait to embark on this social media adventure with you. Let's make waves together, my friends!


Balancing Value and Mystery

There's an art to balancing value and mystery.

As a business strategist and money mindset coach, I'm here to share my insights on how to navigate this intriguing space.

It's not about overwhelming your audience with an overflow of information, but rather about guiding, inspiring, and sparking their curiosity.

The key lies in understanding what to share and what to keep to yourself. You don't want to give away everything at once, as it can lead your audience to bookmark your content for later without actually taking action.

We want to avoid that pitfall, my friend.

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Understanding Your Ideal Clients

Developing a keen understanding of your target audience is crucial to making meaningful connections.

This involves empathizing with their fears and insecurities, acknowledging these concerns, and showing that you can provide solutions.

A deep understanding of your audience can help you create content that resonates with them on a personal level. In this episode I use the analogy of a patient-doctor relationship to illustrate this. But any kind of transactional relationship is valide for this point.

It's about making the client feel seen, heard, and understood. 

By sharing personal anecdotes and stories that might seem ordinary, you establish a human connection with your audience.

In this episode, you will be able to:

  • Explore the essence of making a meaningful contribution through your social media content.
  • Learn how to toe the line between being a mentor and a guardian on social media.
  • Engage with innovative ways to craft genuine bonds with the audience that matter most - your ideal customers.
  • Delve into strategies of normalizing common concerns to establish trustworthiness with your clients.
  • Appreciate the art of weaving personal anecdotes to firmly establish your brand's authenticity and reliability.

The key moments in this episode are:

00:00:00 - Introduction
00:01:00 - The Value of Slow Growth
00:04:24 - Balancing Value and Mystery
00:09:02 - Teaching and Gatekeeping Value
00:11:55 - Impacting Others through Social Media
00:13:50 - Understanding Your Ideal Clients
00:14:41 - Normalizing Worries and Problems
00:18:20 - Offering Value and Expertise
00:20:14 - Sharing Your Story
00:23:10 - Learning Transferable Skills

The next steps for you after you’ve listened to this episode are:

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