Unlocking LinkedIn Success: Top Techniques to Secure Clients for ADHD Entrepreneurs
Imagine you have a remarkable product or service, yet you're floundering on LinkedIn, unable to find the right approach to attract desirable clients â watching potential business opportunities continue to bypass your profile.
It's time you stop being a "Burt" about your business propositions on LinkedIn.
Hey, I'm Katie McManus, business strategist and money mindset coach, and this is my podcast "The Weeniecast!"
Pssssst! Throughout May I'm running a one-month challenge to ramp up your social media client-attraction results. Don't miss out! Book in here - https://weeniecast.com/challenge
Now, back to the episode!
In this episode of The Weeniecast, I'm talking all about the common faux pas that could be holding you back from making LinkedIn the powerful client magnet it should be.
With my engaging storytelling and relatable anecdotes, I aim to educate and entertain, ensuring that by the end of this podcast, you'll be ready to revamp your LinkedIn strategy.
Throughout the episode, I break down the essentials of a successful LinkedIn presence, starting with the understanding around the types of posts you should avoid, and a crucial tip for maintaining your postsâ visibility.
I also emphasize the importance of making your content accessible and engaging, ensuring itâs easy on the eyes and appealing to those skimming during their busy days.
I also share the pitfalls of coming across as too salesy or preachy, all while explaining how LinkedIn, when leveraged like a charming neighborhood get-together rather than a pushy sales pitch, can transform your business outreach efforts.
So get ready to enjoy numerous actionable strategies: from enhancing your profile to function as an alluring landing page, to engaging genuinely in conversations without immediately diving into sales talk.
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If you're ready to transform your LinkedIn approach from passive browsing to active engagement, hereâs a concise roadmap from the episode:
Timestamped summary
00:00 LinkedIn links in posts. Yes or no?
04:19 Paragraphs and formatting.
09:36 Engaging, without resorting to just sales pitches.
15:29 Highlighting the help you offer clients.
Your next steps after listening
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Join the Hyperfocused Community
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In this episode, we're going to help you actually get clients from
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LinkedIn. Hi, I'm Katie McManus, business strategist
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and money mindset coach, and welcome to the Weeniecast.
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I'm doing this episode of the Weenie cast for extremely selfish
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reasons. I no longer want to hear from people that
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they are making these faux pas, which is french for f
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up on LinkedIn. Okay? It hurts my soul
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when it's such a magical platform and
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when used correctly, can attract hundreds of thousands of
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dollars worth of business. But if you're making these simple
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mistakes, you're actually keeping that money from coming to you.
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Because a, you're not attracting your ideal clients,
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b, you are spending a stupid amount of time
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doing stuff that isn't going to move the needle in your business.
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And in some cases, these may actually be
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hurting you rather than helping you. If you're a business owner and you
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have not gotten on the LinkedIn train yet, let me tell you here are some
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of the perks of promoting your business on LinkedIn. Number
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one, the average active user on
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LinkedIn makes $70,000 a
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year, okay? That's the average. Many users on LinkedIn
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make a lot more, which means your speaking to people
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who have the money to buy your services.
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Number two, there's not a need to
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dance or lip sync or follow
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trends like there are on other platforms. I'm talking to
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you, Instagram and TikTok. In fact, you don't even have to create
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graphics for your posts on LinkedIn. It helps to occasionally have a
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picture of your face so people feel like they're getting content from an actual human
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being. But genuinely, if you're creating content
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on LinkedIn and you're doing it well enough, people are going
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to form a relationship with you and they're going to start trusting you. And
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if they're your ideal client, they will more than likely end up booking a
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sales call with you. If they're not your ideal client,
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then they will still be supportive of your content, which
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as a result pushes it to their network. Or if they know your
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ideal clients, I bet you they're referring them to you.
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So if you're not on the LinkedIn train yet, I hope this will
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convince you to get on there and start promoting your business there. If you
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are on the LinkedIn train and you're doing any of these things wrong, I want
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you to forgive yourself. You didn't know any better. But after you listen to this
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episode, you will know better. So no more of these things, okay?
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Deal. First and foremost,
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LinkedIn does not like it when you share links in your posts,
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okay? LinkedIn wants to keep its viewers on the
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platform for as long as possible. If you're sharing a link
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to, say, your YouTube channel or to an article
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you wrote in a magazine, you're sending people off of
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the platform. LinkedIn does not want that.
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So the LinkedIn algorithm will actually kill the reach
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of any post you share that has a link in it. This is
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also true for you re sharing other people's
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LinkedIn posts, which sounds absolutely nutso,
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right? But LinkedIn is a janky ass
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platform. It can't tell the difference between a
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link to its own website and a link to another
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website. Okay? So if you're someone who shares other people's posts
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and you do it because you really want to promote them, you are a golden
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soul. You are so kind and so supportive, and you're doing it from just
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a really beautiful place. Keep going if you want to. If you're not trying to
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get business from the platform, if you are trying to get business from
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the platform, this is killing you. Killing me. Slowly with
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his blinks
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the next bit. Formatting if you're
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formatting your content so it's not accessible to people with
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vision issues, you are missing out on a ton of business. And let me tell
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you why. On LinkedIn, when you use special character,
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that post is no longer usable to any programs
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that help those with vision impairments. You know, so those text
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to talk kind of programs that read it for them, they can't read
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that stuff. Likewise, if you're just writing
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everything in big block paragraphs, and this goes for LinkedIn,
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Instagram, Facebook, wherever you're creating content, there are
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folks like me out there who actually have a really hard time
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reading big blocks of text. You may not know this about
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me. I had a minor traumatic brain injury back in October of
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2017, and for about two or three months, I
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literally could not read because the part of my brain that got bruised
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was the part that deciphers what my eyes see now. It's gotten a lot
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better. I can read now. It's great. Like, I'm back almost to normal,
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but I'm still challenged when I see a chunky,
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big paragraph that has no breaks in it. So, you know those posts where it's
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like one sentence is a paragraph and then there's a big space and then there's
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another sentence that's a paragraph, that's what is actually accessible
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to people. And it feels weird to write that way. But
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let me tell you, you will get so much more engagement on your posts
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if you write that way, even if your content kind of sucks, it's also
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really friendly to people who skim. I don't know about you, but I'm not, like,
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sitting down in a quiet room with my nice cup of tea just to go
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and read stuff on LinkedIn. No, I'm reading stuff on
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LinkedIn when I'm sitting on a park bench with my dog who's barking at a
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squirrel. I'm distracted. I'm looking at
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LinkedIn when I'm watching tv at night, and I'm only half paying
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attention. I'm skimming stuff. If it seems interesting,
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I might read the whole thing, but I also might just, like, read the top
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bit and then the bottom bit and then comment and, like, something. Not your
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reader's job to invest their time and energy
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into figuring out what you're trying to say. It is your job
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to make it easy to read.
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Another faux pas that many people on LinkedIn
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do is they get preachy or salesy in
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their content. And I'm saying that as someone who
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trains my clients on how to write sales content.
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Salesy and sales content are completely different things.
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To paint the picture of what this looks like, I want you to imagine that
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you go to a networking event. It's like 05:00 p.m. It's in maybe
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downtown at a hip bar. And you go there and you get your
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little name tag, and you walk into the room, there's like a whole
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wall of hors d'oeuvres. And there's, you know, the bartenders that are
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pouring glasses of wine and beer, and they might be making cocktails with the
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stuff, but they're not doing anything fancy. And you look around
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and you see all the people there. And instead of going and
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starting a conversation with anyone you like, pull one of the chairs out from a
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table, and you stand on it, and you start saying, do you have a
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problem with this? Do you ever struggle with why?
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Do you notice that other people are more successful in this area
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than you? Well, I have the solution for you. No, that's like,
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that's what the oxiclean guy would do. Squirrel. Squirrel. Squirrel.
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It's amazing. Watch how oxiclean unleashes
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the power of oxygen, making tough stains disappear
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like magic without fading or bleeding the
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colors. Or pet squirrels. Squirrel. Squirrel. Squirrel. Do
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you think anyone at that networking event is gonna look at you and be like,
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oh, my God, I have to buy from this person? No, they're gonna look at
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you like you're a nutjob. The preachy person pulls out a
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chair, stands on it, and starts telling people, like, here's how you solve all your
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problems. Here's where you're actually screwing up your life, and here's how you solve your
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problems. And here's what you really have to think about. No one
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in that whole event is looking at this person, be like, wow, they're so
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smart. Wow, I really want to talk to them. Wow, I really want to give
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them my money and work with them. No, they're like, don't talk
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to that person. They're telling their friends, if that person comes over here, let's pretend
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we have to go to the bathroom. If they follow us to the bathroom, then
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let's just leave. We're not dealing with that person. LinkedIn operates
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best when you. Ooh, what am I going to say next? Well, you'll have to
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keep listening to find out. But first, squirrel, squirrel, squirrel,
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squirrel.
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LinkedIn operates best when you treat it like it's actually a
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networking event or a neighborhood, meaning you have actual little
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conversations with people. If you were a normal human
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going to a networking event, you'd get your name tag, you'd walk in,
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you'd kind of, like, scan the room for who seemed approachable. You might go
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up to the bar and grab a drink and then head over to the hors
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d'oeuvre table and grab a little plate and fill up and then start some
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light chit chat with whoever was nearby. If you knew someone, you might
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go up to them, be like, oh, my God. Hi, Tiffany. It's so great to
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see you. And then whoever she's talking to, you kind of join into that
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conversation. You're not going to go and be like, here's who I help, and this
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is what I do, and this is how much I charge. No, you're going to
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ask, oh, cool, like, where do you work? Oh, what do you like about it
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there? You know, someone might compliment you on your blouse and you'd be like, oh,
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yeah, I got this on sale at Bloomingdale's. Did you know that they have a
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sale every quarter at this time? Like, it's amazing. Someone might be
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talking about how they went on vacation last month to the Maldives.
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You might start asking them questions about it and start saying, oh,
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I've always wanted to go there. You're building actual
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relationships and. Sure, yeah, sometimes the conversation comes back
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to, what do you do? Oh, my God, I really need that. Sure. Can we
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book a call? Absolutely. But you're not jumping there
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first. If you jump there first, no one's going to go with you on
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LinkedIn. When you go and you try to just be salesy and just
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preach at people, and you don't invest some time on
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having those conversations first. It's the equivalent of walking into
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that networking event, standing on a chair, shouting some shit at them, and then going
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to the hors d'oeuvre table with your tupperware, putting some stuff in and piecing out,
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and then expecting that you're going to get a job or a client out of
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it. It's not going to work. When you create content for LinkedIn,
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you have to make it kind of conversational. When you're writing content, you have to
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think about what would make this easy for someone to comment
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on. And before you even post it, you actually have to go and
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comment on a minimum of ten other people's posts.
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And here's where so many people get tripped up. Okay, well, I have to
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go and comment on my ideal client's post. No, you do not
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go and comment on posts that you find interesting, that you find fun,
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that light you up, that you want to be part of the conversation. People
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are not scanning the interwebs for the person who is the most bland
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version of whoever can solve their problems. They're
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looking for people that they want to be in relationship with, that they want to
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be friends with. You. Showing up as your actual human
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self on LinkedIn is giving them that chance to
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recognize you as a human and think, yeah, they seem
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cool, I want to hang out with them more. The beautiful thing about
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LinkedIn is that when you comment on someone else's post, even if they
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have nothing to do with what you do, and they respond to you, and then
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maybe they come and comment on your post because you supported
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them, your content actually gets pushed to all
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their people in their network. Anyone who's active on the platform is
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more likely to see your stuff. If you have this
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reciprocal relationship with this person, this content creator
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whose stuff you're commenting on may not be your ideal client, but
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I guarantee you they're connected to your ideal clients,
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and they're connected to your ideal clients, spouses and
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siblings and work besties. And when you
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create content that's personal, that
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empathizes with your ideal clients, you make it so much
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easier for them to feel like they know you. And once they feel
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like they know you, they'll start paying attention to what it is that you actually
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do for work.
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LinkedIn is not a quick game. It's not something where you're going
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to post once and get a gazillion clients and then be done. It's a
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long game. There are so many LinkedIn programs out
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there that guarantee immediate results. And what they do is
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they're essentially engagement pods, which is another big
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faux pas that you do not want to do on LinkedIn. If you're not familiar
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with what an engagement pod is, it's a group of people that you
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join and you oftentimes you have to pay to join. And
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anytime a member of that group with something, they share
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the link in the pod and everyone in the pod
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jumps on that link and goes in. Comments. Now, this hurts you
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for multiple reasons. Number one, it's against the terms of
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service on LinkedIn so you can get kicked off the platform. Number
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two, everyone in that pod is not your ideal
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client because they're all obsessed with getting their own clients on the
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platform. They're obsessed with growing, growing their followership. Unless that's
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your ideal client, you're basically training the
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whole algorithm to show your stuff to more people like them who will
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never buy from you. The ugly thing here is that your
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newsfeed is going to be chockaback full of boring ass
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content. Oftentimes, people in these groups are not trained on how to create
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good content that's fun to engage on. So instead of going
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onto LinkedIn and creating, creating real relationships and real friendships and
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having some fun and attracting some clients in the mix, it
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becomes this arduous task that you have to spend hours on
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and you get more followers, but you never get a client out of it. And
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that sucks. Unless you're a masochist and you really enjoy making yourself
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suffer, then absolutely go for it. You do
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whatever knocks your socks off, buddy. The last bit that I will
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name here is, ooh, what am I gonna say next? Well, you'll
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have to keep listening to find out. But first, squirrel, squirrel, squirrel,
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squirrel.
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The last bit that I will name here is
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dming. Cold. Dming. Specifically,
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never have I ever sat at my desk wondering, you
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know, I really want some weirdo who knows nothing about me
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and nothing about my business, nothing about what I'm struggling with, to send me an
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unsolicited message trying to sell me their thing.
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God, I just really want that today. Never, never have I
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ever. And I've never gotten that initial message and been like, oh, this
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is interesting. Yeah, I would totally love to hear about your cryptocurrency
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kind of thing. Tell me more. And then appreciated
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the 17 follow up messages that get sent after that, trying to
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sell me their thing? No, that doesn't work that way. One of the things I
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train all of my clients on is how to create content
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that will actually attract your ideal clients to book with you without
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you chasing them down. And we do this through a few different ways. Number
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one, we edit your profile so it operates like landing page
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your profile. If you're running a business and selling services and trying to
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attract clients on LinkedIn, your profile should not
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be about you. And I know that sounds completely nuts, so,
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but your profile has to be all about your ideal
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client and what they're struggling with and what they're afraid of and what they're
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frustrated with and what they want more than anything. Because when someone
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comes to your profile, they're not going to care that you were on the lacrosse
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team. They're not going to know how you helping your company get
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to like 400% of their corporate goal is going to be at all
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relevant to how they're struggling in their life right
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now and how you might help. They're not going to understand how you are on
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the advisory board for some nonprofit is at all relevant
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to how you can help them solve their problems. They are going to
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recognize when your profile is all about them and
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calls out the things that they struggle with that they don't think anyone
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realizes that they struggle with, and says, by the way, if you're done
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with this and you want something different, book a call with me.
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Once we have that dialed in, we then look at your content
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strategy to be successful on LinkedIn. To get clients from
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LinkedIn, you actually do have to share about yourself. And I
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know you hear so many content gurus out there being like, be
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vulnerable, share authentically. And what the f. Does that mean?
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It doesn't mean that you have to share all of your deepest, darkest secrets on
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LinkedIn. It doesn't mean that you have to share all of
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your traumas and all the weird, fucked up shit that's ever
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happened to you. Okay? It doesn't mean that you have to explain exactly how you're
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struggling right here in this moment, but it does mean that you have to give
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people a little idea of who you are. And so when I think
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about what makes LinkedIn so successful for people is when you treat it
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like a neighborhood. Right? If you moved into a new neighborhood
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and you wanted to get to know your neighbors, you would not go door to
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door and hand out your very professional resume and then give them a whole little
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lecture on what makes you special. You wouldn't. You're like, oh, hi,
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I'm Katie, and this is my dog, Luna, and we love going for
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walks. You'll see us around the neighborhood. You know, I'm a big fan of having
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people over, so I hope you like cheese and wine, because I'll probably have
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a nice cheese and wine night. By the way, are you obsessed with Bridgerton? Because
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the new Bridgerton season is about to come out. It's dropping in two parts.
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Isn't that annoying? I just want all of it all at once. But if you
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like Bridgerton, I might be having a Bridgerton viewing party. And you can
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dress up as a Bridgerton character. You don't have to dress up as a Bridgerton
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character. I'll send you that invite if you watch Bridgerton. And what do you like
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to do? It's stuff that you know about your neighbors that makes you trust
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them and know them and feel comfortable with them around. It doesn't
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necessarily have to be super deep. Growing up, my family lived in this
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really cute neighborhood, and we had some really nice neighbors, and I didn't
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honestly know what half of them did. Of course, I was. I was a teenager,
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but, you know, I knew one of the neighbors was an ex parole officer. I
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knew that another neighbor had some kind of consulting firm, but he really liked
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cigars and whiskey. I knew another neighbor had chickens,
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and some other neighbors really liked having parties on the weekend that were a little
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loud and we'd get annoyed with, but they seemed nice enough. Every single one of
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those neighbors my family would have trusted with a key to our house in case
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of emergencies. It's the same on LinkedIn. You're not trusting people on LinkedIn with a
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key to your house, but you're giving them enough so they feel like they
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know you. In combination with that, you're sharing about
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your ideal clients. You're empathizing with where they are right now.
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You're talking about what they're struggling with and what they're afraid of and what they
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want more than anything.
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And sure, you're sharing testimonials, but you don't have to bang
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on about how incredibly smart you are. When we interact with other
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humans, we just assume everyone else is as smart as we are until proven
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otherwise. Right? And so unless you're an absolute moron,
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don't worry about proving how smart you are. People are just going to assume that
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you're the same level of smart as they are. You know, we're also coming up
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with some kind of system so that you can be consistent.
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Like I said, you're not going to post once and attract all of your clients.
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You're going to have to post for several months consistently,
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anywhere from four to seven times a week, which seems like a lot
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when you first get started, but trust me, it has an impact. And
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after a few months, you're going to start attracting clients who just see your
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content. They may not like it and they may not comment on it, but
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all of a sudden, they're going to show up on your calendar having booked a
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sales call. I've had numerous people book sales
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calls with me, and I got on with them and started talking
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to them, and towards the end, they were like, listen, I didn't book a call
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with you to say no to working with you. I've watched every single live
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you've ever done, which, if you have at all, followed my lives over the last
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four years. That's like seven seasons of a Netflix show. It's like
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watching suits, all of the seasons of suits, and then maybe a bonus
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season. I don't know, there's a lot of content on there.
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You're going to have people in your audience who are following you to the same
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degree, but for them to do that, for them to follow you
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and watch you and absorb what you're saying, you have to actually show up and
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post. You have to be consistent. And the key to all of
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this is you have to invite people to book a call with you. You have
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to invite people to become your client.
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When I first started posting on LinkedIn, my dad started bragging
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to everyone that I had a LinkedIn blog. I spent the pandemic with them. And
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I remember he came home one day and he's like, oh, I ran
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into so and so from this committee in the town, and they were
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telling me that their daughter worked at LinkedIn. And I told him to ask his
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daughter if she knew about you because you have a LinkedIn blog. My dad had
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no idea what I did back then. It was so cute. He was so proud
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that I would post stuff and get people to comment on it. And
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I don't know if he understood that I didn't get paid for it. He
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understands now. He understands how it works now, but it took a while,
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but to the point you can absolutely treat it like a blog and just write
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stuff and put it out there. But if you don't tell people, hey, I'm for
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hire, and if you have this problem and you want to solve this problem, I
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can help you with that. Book a call with me they're not going to
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know. We are very simple creatures, okay? We take things at
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face value. I want you to think about all the different, like
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Instagram people who post about cooking, like cooking different
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dishes and baking and all this stuff. Would you assume that you could
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hire them for catering? You know, would you assume that this fitness
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person who's posting about healthy meals that they could come over and do
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meal prepping for you once a week? No, of course not. You're
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just watching their stuff, thinking they're sharing valuable recipes that they use to stay
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in shape. You're not going to know that you can hire them to come over
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and do meal prep for you unless they tell you. And it's the
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same across every single industry. So if you are for
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hire, you have to tell people that you're for hire and give them
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explicit instructions as to how they could inquire about working
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with you. Squirrel, squirrel, squirrel, squirrel.
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And I want to acknowledge this is the weeniecast. It is a podcast
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for ADHD business owners, but this is something that is
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widely applicable to business owners everywhere. But I will
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say if you have ADHD, this is
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where you actually get to share all your freak flags. All the
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weirdo things that you're interested in or have been interested in in the
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past. Those are such cool conversation starters
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that let people feel like they know you and help
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them connect with you on a different level. And eventually they may end up being
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your client or they may end up referring business to you.
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But the fact that you have all these, like, varied weirdo
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interests that you can talk about and share about and
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get excited for, that's all stuff that is going to make
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people feel like they know you. So full
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permission here to go and share about all of it. Maybe not all of it.
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The really weird stuff you and I both know you want to keep to yourself,
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unless that's part of your service. But unless you run
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like a dominatrix s and m thing, maybe keep that stuff to yourself.
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Although I have to say, I would be tickled to see an
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actual, like, dominatrix or something out there
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trying to promote their services on LinkedIn. I think that would be hysterical. I don't
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know if they would be like, in accordance with the terms of service, but, you
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know, that would be so much fun. That would really mix up the conversation a
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bit. If you're ready to stop being a weenie and actually run a business that
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makes money, go ahead and book a generate income strategy call with
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me by going to
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weeniecast.com/strategycall.
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On this call, we will talk about your goals, your dreams,
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and your frustrations in getting there. And if it's a fit
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for both of us, then we can talk about different ways to work together.