In case you prefer watching me talk about the 5 simple rules!☝️
Rules For Realistic Work Results
As an ADHD entrepreneur you need to have 'rules' within your business.
Here are my five most simple, unbreakable rules that I have as an ADHD business coach.
Hi! I'm Katie McManus, ADHD entrepreneur business strategist and money mindset coach.
And welcome to "The Weeniecast."
Saying 'nope' to the 'no-shows'
If there's one thing that really grinds my gears harder than a pothole it's those tyre-kickers and time-wasters who can't be bothered to show up for a call with me.
They make me go insane. And that's why this is my first rule I'm covering in the list of five.
Say goodbye to these people.
You DO NOT want them in your life.
Have a zero-tolerance policy.
And if the idea of doing that makes you feel like barfing, imagine yourself as a fast food chain manager.
Would you tolerate your staff members not showing up for their shifts?
No. In some cases, fast food chains have it right!
Mastering the Magic of 'Handing Off'
Getting the hang of ditching and delegating tasks is like learning to fly on one of my beloved Harry Potter characters' broomsticks – tricky but thrilling.
Been there, done that, got the T-shirt (and a couple of battle scars to boot).
Your business is your baby, but as it grows, you've gotta trust others to babysit sometimes.
And yeah, sometimes you gotta show someone the door.
Hurts like a stubbed toe, but it's gotta be done for the sake of your business health.
How do you juggle your heart and your head here?
Set the rules, know your limits, and remember: your peace of mind and your biz's prosperity are on the line.
Ever stopped to think just how much one slacker could be draining your mindset fund?
Click to listen to how I suggest you get through this!
Shushing That Naysaying Noggin
Ah, that niggling voice of doom – every entrepreneur's unwelcome bedfellow.
It loves to gab about gloom and doom when you're trying to catch some Zs.
My two cents? Don't lend it your ears. Distract yourself with something utterly mind-numbing, like binge-watching the guiltiest of pleasures, or just hit the sack. Maybe hit the yoga studio.
That doom-monger gets extra loud for us ADHD adventurers, but taking a step back can shine a whole new light on things.
Keen to find out which tricks can muzzle that moaner in your mind?
Click play, bae!
Dodging the Online Ogre's Den
How do you silence that inner voice? Leave us a voice note and let us know!
Powered By Podcastpage.io
Dodging the Online Ogre's Den
Alright, let's tackle the troll issue head-on.
Navigating the wilds of the web means you're bound to bump into a few boogiemen.
My golden rule?
Hit delete, block 'em, and bounce.
Wrestling with internet trolls is like mud-wrestling a pig – you both get dirty, but the pig likes it! hahaha!
Set your engagement rules to guard your noggin and nurture your biz vibes.
Ever caught yourself in a digital duel and wondered why on earth you bothered?
Timestamped summary
00:00 No rescheduling after no-show, even for ADHD.
04:25 Salespeople understand the impact of no-shows.
07:28 Promote your work, attract ideal clients, no-show warning.
12:54 Client trust lost due to employee errors.
13:55 Realizing mistakes, fixing instead of preventing them.
19:26 Don't expect 100% productivity, rest is essential.
22:09 Successful business growth from part-time effort.
24:05 Self-care and therapy can help in crisis.
28:45 Work smart, use your head, delegate.
Realising it's time to work with me?
Book your free initial strategy call with me - weeniecast.com/strategycall
Get more support in your ADHD entrepreneur life by joining my hyperfocus community! - https://weeniecast.com/hyperfocus
Wanna get this content earlier, and totally unbleeped? Subscribe to the Apple Podcasts premium version of this show - https://weeniecast.com/winners
Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Speaker:
Squirrel, squirrel, squirrel. I'm going to share with you five simple
Speaker:
rules for staying sane as an ADHD business owner.
Speaker:
Hi, I'm Katie McManus, business strategist and money mindset coach. And
Speaker:
welcome to the Weenie cast squirrel. I think we can
Speaker:
all agree that to start a business, you have to be a little bit insane.
Speaker:
You have to. You have to be willing to believe
Speaker:
in things that you have no proof of, that clients will come to
Speaker:
you, what you have to offer, there's a market for that.
Speaker:
You can show up on social media and grow a following even though you've
Speaker:
seen no evidence that it's true. It's safe to
Speaker:
say that there's a little bit of insanity that's required for
Speaker:
that. So yay for not being completely
Speaker:
sane. However, there
Speaker:
is a fine line. There's a line where
Speaker:
you get a little too insane and things start
Speaker:
not going well. And usually you start
Speaker:
crossing that line when you have bad rules set up in your
Speaker:
business, when you don't set yourself up for your
Speaker:
sanity to be protected. And one of the hardest things about
Speaker:
going from working for someone else to working for yourself is that
Speaker:
there's no boss, there's no manager, there's no owner of the company that you get
Speaker:
to point to and say, oh, it's their rule. We have to follow the rules
Speaker:
here. It's just you. You make the rules,
Speaker:
but you also have to enforce the rules with people who know that you're
Speaker:
the owner of the business, who know that you're
Speaker:
the one setting the rules. So you should be the one who
Speaker:
is able to flex them for them if you want to. Right.
Speaker:
Well, let's talk through how that can go
Speaker:
heinously wrong and why you need to have really
Speaker:
solid rules in your business to protect your sanity,
Speaker:
to protect your bank account, and to keep yourself from
Speaker:
quitting this business and going back and working for another corporate
Speaker:
company. Because who wants that?
Speaker:
I know I don't. There are rules that are outward
Speaker:
facing rules about how you deal with clients,
Speaker:
potential clients, people who work for you, strangers on
Speaker:
the interwebs. And then there are rules that you have to
Speaker:
set for yourself. Both the outer
Speaker:
and inner rules are difficult to enforce and stick to
Speaker:
in different ways. So the number one
Speaker:
rule that I want to give you permission to set up in your business
Speaker:
is one that will protect you from having
Speaker:
nightmare clients, clients who have no respect for
Speaker:
your time, who will be so much more.
Speaker:
Work than the clients who actually show up, are
Speaker:
invested and will see greater results working with
Speaker:
you. And this one simple rule is that.
Speaker:
If someone no shows your sales call, they are not allowed to
Speaker:
reschedule. Now this sounds really harsh coming
Speaker:
from a coach who works specifically with ADHD business
Speaker:
owners, right? Because people with ADHD tend
Speaker:
to have time blindness, tend to forget
Speaker:
about things. But let me tell you, if my
Speaker:
incredible, magical, brilliant clients who have ADHD,
Speaker:
and severe ADHD at that, can manage to show up for an
Speaker:
appointment that they booked on my calendar
Speaker:
asking for my time for free to learn about my
Speaker:
programs because they desperately need help. If they can
Speaker:
show up to a damn appointment, why can't anyone
Speaker:
else? Back when I worked in corporate and I worked in
Speaker:
sales, no shows were a nightmare because someone would
Speaker:
set an appointment with you because they were interested in what you were
Speaker:
selling and they wouldn't show up to it.
Speaker:
And you couldn't have this rule that they couldn't reschedule because
Speaker:
this is a hot lead. Your boss and the owner of the company would be
Speaker:
like, why aren't you rescheduling? Why aren't you chasing them down? So
Speaker:
you'd have to spend cumulatively hours of
Speaker:
your work week or your work months chasing
Speaker:
down this person who already disrespected your time trying
Speaker:
to get them to book another time. And let me tell you, someone who's comfortable
Speaker:
no showing you once will be very comfortable. No showing you twice or three times,
Speaker:
or four times, or however many times. They just don't give a fuck. Every
Speaker:
single salesperson knows that the people who no show
Speaker:
you are highly unlikely to actually ever buy your
Speaker:
stuff. If they didn't care enough to even show up to the
Speaker:
appointment that they set on your calendar, they don't care
Speaker:
enough to buy. Now, in the case where you do reschedule with
Speaker:
them and they do sign up, these are also the clients who expect
Speaker:
you to bend over backwards to make their
Speaker:
lives easier. And that's not saying that we don't want to go above and
Speaker:
beyond and deliver an excellent service to our clients.
Speaker:
But there's a fine line of you delivering an excellent
Speaker:
service and going above and beyond and surprising and
Speaker:
delighting someone who is carrying their equal weight in the
Speaker:
work here, and you having to bend over
Speaker:
backwards and twist yourself into a pretzel
Speaker:
and sacrifice all of your free time
Speaker:
to do shit that they can't figure out or won't figure out how to do
Speaker:
themselves. I've done this in the past. I
Speaker:
made the mistake early on of kind of offering to
Speaker:
do copywriting for a client, writing a post for them, for
Speaker:
social media, and guess what? They changed the post
Speaker:
and they went through and they edited it.
Speaker:
Even though they weren't talented writers. That relationship did
Speaker:
not last long because they weren't pulling their
Speaker:
weight. And the red flags were there early
Speaker:
on. And one of the biggest red flags that you're going to get right off
Speaker:
the bat is that they no show an appointment. So I give you permission here
Speaker:
and now to have a no tolerance rule for
Speaker:
no shows. And I bet you're thinking, okay, well, but here's someone
Speaker:
who is interested in working with me. Maybe something happened for them,
Speaker:
maybe life got in the way. They just forgot all this stuff. Like, shouldn't I
Speaker:
be compassionate? To which I say, sure, if you want to be
Speaker:
compassionate, that's totally up to you, but I want you to remember
Speaker:
what we create space for in our lives, we attract more of. So if
Speaker:
you're making a ton of space for people to set up appointments on your calendar,
Speaker:
no, show them. Reschedule. No, show those. And you're
Speaker:
creating the space and the time to devote your energy to chasing them
Speaker:
down, following up with them, asking, what happened?
Speaker:
Do you want to reschedule? Guess what you're going to attract more
Speaker:
of? It sounds woo woo. But the
Speaker:
universe is always paying attention. And what you make time
Speaker:
for the universe is like, oh, cool, you want more of that? Awesome.
Speaker:
I will gladly send you more of that. When
Speaker:
you set the expectation that no one is allowed to waste your
Speaker:
time. The universe is paying attention. Okay, cool. You don't
Speaker:
want people who waste your time. Got it. We're going to
Speaker:
calibrate to that. Now, what goes
Speaker:
along with this is you have to have confidence that what you have to
Speaker:
offer is worthwhile. And when people want what you're selling, you don't
Speaker:
have to chase people down and beg them to buy it. You can do the
Speaker:
work to put yourself out there to promote your good work, to talk about the
Speaker:
impact you have with your clients. And your
Speaker:
ideal clients will be attracted to that and they will book on your
Speaker:
calendar and they will actually show up to the sales call and a little
Speaker:
PSA. If you ever choose to book a sales call with me, which is a
Speaker:
generate income sales call, this is your fair warning that if you no show
Speaker:
that call, it will not be made up. You will not be allowed to rebook.
Speaker:
You actually probably won't be allowed to sign up for any of my shit. Consider
Speaker:
yourself warned. And if you want to go ahead and book that
Speaker:
call, you can go to weeniecast.com strategycall and
Speaker:
book a generate income strategy call with me. To learn about how I
Speaker:
can help you grow your business in a way that you're attracting your ideal
Speaker:
clients and not having to chase no showing bastards
Speaker:
down. And by the way, I want to add, there are ways that you can
Speaker:
do this in a kind way. So like for instance, if you were to book
Speaker:
a call with me, I have it. ADHD proof. I have it. I have
Speaker:
very clear instructions for what you're supposed to be doing. So first and foremost,
Speaker:
I instruct you to save it to your calendar. The booking that you just made.
Speaker:
There's clear instructions. Save this to your calendar so you don't forget. You get a
Speaker:
confirmation email that again says save this to your calendar if it's not already showing
Speaker:
up. And then you get three obnoxious reminder emails
Speaker:
before the call. 24 hours, 12 hours and 1 hour
Speaker:
beforehand. It's really hard to
Speaker:
forget that you booked a call with me in your business. I
Speaker:
urge you to set up similar parameters because
Speaker:
let's be real, ADhd people attract
Speaker:
more ADHD people if you tend to forget about stuff or you tend to need
Speaker:
reminders. I bet you your ideal clients also
Speaker:
tend to forget things and need reminders. So be kind.
Speaker:
Set things up so that they are set up for success, so that they. Don'T
Speaker:
know show you. But also hold firm if you've done.
Speaker:
Everything you can to give them everything that is necessary for
Speaker:
them to remember that they booked on your calendar and. They'Re still not showing up.
Speaker:
Big red flag. The next
Speaker:
rule that will make your life way less
Speaker:
insane and far more tolerable is
Speaker:
a really hard one to stick to. And I'm going to talk you through this
Speaker:
because it involves firing someone. So
Speaker:
as you grow your business, there are going to be moments where you realize, oh
Speaker:
wow, I don't need to be spending my time on this. I can outsource this
Speaker:
to someone and focus my time and energy somewhere
Speaker:
else. That's money generating. So this may be hiring your
Speaker:
first virtual assistant. This could be hiring
Speaker:
a social media manager. It could also be hiring an
Speaker:
online business manager. I wish I had had this rule when I first started my
Speaker:
business. It literally would have saved me about $25,000
Speaker:
and hundreds of thousands of dollars of lost
Speaker:
business. Not having this rule
Speaker:
can a make it really hard for you to be profitable
Speaker:
at the best case, and in the worst case, it can make you go
Speaker:
out of business. If you're like me, you develop really
Speaker:
close, deep friendships with the people you work with and it feels
Speaker:
really shitty to have to fire a friend, someone that you hired and you
Speaker:
developed this closeness with. But if you want your business to succeed,
Speaker:
that's going to happen at some point. It's a guarantee it's going to happen. You're
Speaker:
going to have to let someone go from your business. There's no way you're going
Speaker:
to work around that. So what I find really
Speaker:
helpful is you don't make it about your feelings. You can't make
Speaker:
it about your feelings. It's really frustrating when someone, something up
Speaker:
in your business and you have to deal with it and you have to clean
Speaker:
it up. The feelings are there and they're valid and absolutely talk about them
Speaker:
with your therapist or your coach or maybe your bestie who gets
Speaker:
it. But you're a good person and you're not going to want to
Speaker:
take away part of someone's income because they pissed you off.
Speaker:
You need to make this decision logical. You need to make
Speaker:
a rule that you have to follow so that your business can be
Speaker:
successful. Now, for me, if
Speaker:
someone makes a mistake more than a couple of times
Speaker:
and doesn't learn when I coach them through how I want them to do it
Speaker:
differently, then the relationship is probably not going to go forward.
Speaker:
And the reason for this is a, they're not learning,
Speaker:
they're not adhering to what works best in your environment, for
Speaker:
your clients, for you. And that's valid. You need
Speaker:
people because you're a small business. You don't have a huge margin to
Speaker:
be spending on people who aren't pulling the weight that they're supposed to be pulling
Speaker:
in your business. But if you're a normal human
Speaker:
who is starting a business because you need to make money to survive,
Speaker:
you need to get rid of them as fast as possible and not get rid
Speaker:
of them, not in the mob sense of the word. Just like,
Speaker:
hey, I don't want to pay you for your services anymore, and I would like
Speaker:
you to stop doing the services for me. Thank you, bye.
Speaker:
That kind of get rid of, I don't want
Speaker:
anyone going and like, unaliving someone and being like, well, Katie told
Speaker:
me to. She said it on her podcast, get rid of them.
Speaker:
Is that not what she meant? No. You cannot use
Speaker:
me as an excuse for that. Now, the other reason why it's so important to
Speaker:
pay attention to this and to hold firm on this rule is. Because if
Speaker:
you've hired this person, it's. Because you want to outsource work to them.
Speaker:
And if you're outsourcing work and they're. Not doing it correctly
Speaker:
in a way. That'S going to help you grow your business, maybe it's
Speaker:
having a negative impact on your clients. What's going to end up happening is you're
Speaker:
going to stop trusting them with stuff that you've hired them to do. Now, I
Speaker:
found myself in this boat with my first OBM that I ever
Speaker:
hired, and I found myself having
Speaker:
to do, like, three times the amount of work because I didn't
Speaker:
trust them to do the work correctly so that it didn't
Speaker:
create a bad experience for my clients. There was a
Speaker:
point where I started to ask her for something, and then I
Speaker:
realized I don't trust this person to actually do this correctly in a way that
Speaker:
won't lose me a client. So. Okay, well, instead of me explaining this
Speaker:
to you, I'm going to have to take all this on, even though I've hired
Speaker:
this person to do it, and it was insane,
Speaker:
but I liked this person. They'd become a friend and.
Speaker:
But what unfortunately happens with people who work
Speaker:
for you like this is they make a few mistakes, and they realize they can
Speaker:
get away with it, and then they make more mistakes, and they realize they can
Speaker:
get away with it. And then they make more mistakes, and they start realizing they're
Speaker:
making so many mistakes that their whole job becomes
Speaker:
fix the mistakes before you notice how many mistakes there
Speaker:
are. It's like they're actively punching holes in the bottom of your
Speaker:
boat, and instead of saying, hey, listen,
Speaker:
I am a hole puncher. I probably shouldn't be on your
Speaker:
boat. You should probably bring someone in who doesn't punch holes in your
Speaker:
boat. They just spend their whole time trying to patch the
Speaker:
holes, and it gets to the point where you start
Speaker:
having to patch the holes as well. This is what happened to me with my
Speaker:
first OBM, and it is miserable, and the
Speaker:
friendship does not survive beyond that. So have a
Speaker:
rule around how many mistakes you are willing to
Speaker:
withstand with. This person and understand
Speaker:
what your expectations. Are for their learning. We
Speaker:
all want to think that we're perfect teachers, that we can explain
Speaker:
things and people will understand exactly what we mean. Maybe
Speaker:
you're explaining stuff badly, but if you're explaining it
Speaker:
more than three times and they're not getting it and they're not getting better, and
Speaker:
they're not coming to you and be like, hey, I'm not sure what you mean
Speaker:
here. Chances are it's not you. Chances
Speaker:
are there's a misfit here. They're not what you need in your
Speaker:
business. You need something different. And sure, you can continue to pay
Speaker:
them your hard earned dollars or pounds or whatever
Speaker:
currency you work in. But know that they are going to become a drag on
Speaker:
your business and you're going to have to start hiring other people in addition
Speaker:
to them to cover their butts. And again, if you're
Speaker:
independently wealthy and you enjoy spending your money like this, be my guest.
Speaker:
But for the rest of us, we have to make some really tough decisions.
Speaker:
And it's not like working in corporate where your boss says, hey, we have
Speaker:
to lay this person off and you get to say, hey, I'm so sorry, it's
Speaker:
out of my hands. The big bosses up here say that we have to lay
Speaker:
someone off and they've identified you and I'm so sorry. And here's your severance
Speaker:
plan. You're the big boss, you're the one making the decision.
Speaker:
And that's hard. It's really hard. And it's one of the reasons why
Speaker:
having a coach or a therapist
Speaker:
or some kind of mentor in your corner who can
Speaker:
hold that space for you as you work through the emotions of it
Speaker:
is so important in growing your business. It's why I have
Speaker:
numerous coaches and a therapist and lots of business
Speaker:
besties who I can bounce things off of and really help
Speaker:
sort through my feelings around this stuff. No one is
Speaker:
exempt from needing that kind of support. And I want you to
Speaker:
know, you needing to let someone go doesn't make you a bad
Speaker:
person. Yeah, they're going to be upset. It's upsetting to lose business.
Speaker:
It's upsetting to lose a job. I think we've all been through it in
Speaker:
some way, shape or form. But for you to succeed in this business, it's
Speaker:
a decision you're going to have to make. And the good news?
Speaker:
That if it's hard for you, that means you're not a sociopath.
Speaker:
Congratulations. Go and give yourself a cookie.
Speaker:
So those are two outward facing rules that are going
Speaker:
to make running your business easier. It's going to keep you from going like the
Speaker:
bag kind of insane. We're going to move into some inner
Speaker:
rules that are going to be a lot harder to follow because they're rules that
Speaker:
you are setting and then you have to adhere to.
Speaker:
And we all know that those of us with ADHD, we're so
Speaker:
incredible when we have structure, but we also
Speaker:
really suck at creating that structure for ourselves. So I'm
Speaker:
going to tell you these rules and in the back of your. Mind you're going
Speaker:
to say, yes, I'm. Going to have strong intentions to
Speaker:
do this, but I'm also going to forgive. Myself when I fail. At
Speaker:
this, because you're going to fail at this. Failing at this does not mean that
Speaker:
you suck at running a business and. You'Re going to fail. It just means this
Speaker:
is a hard thing for you. It's hard. And the thing about hard
Speaker:
things is that sometimes they're so hard that you fail at them. And that's okay.
Speaker:
When you fail, you learn, oh, cool. This is not the way to do
Speaker:
this. Right. So this is more of an experiment. That
Speaker:
I'm handing to you to figure. Out your way of being with
Speaker:
these structures you're going to put in your business that will help you stay sane.
Speaker:
And be more likely to succeed. Deal.
Speaker:
So the first inner rule is you have to adhere
Speaker:
to setting hours. This is especially important when you're
Speaker:
first starting your business and you're still working for a full time job. Okay.
Speaker:
If you're working a corporate nine to five and you're wanting to start a business
Speaker:
on the side, it's really tempting to expect yourself to
Speaker:
work every spare hour that you're awake outside of your nine to
Speaker:
five. And if your nine to five is really miserable, you might even expect yourself
Speaker:
to work on your business while you're in your nine to five. I don't recommend
Speaker:
it, especially if you want to continue to get that salary as you're ramping up.
Speaker:
But you do. You boo. Now, the only thing that this leads to
Speaker:
is burnout. The hustle bros will want to fight me on
Speaker:
this. Like, come and get me, guys. I can take all of you because
Speaker:
you're all sleep deprived
Speaker:
and I feel like you're malnourished because you only drink coffee and
Speaker:
green juice. They will want to fight me on this because they're going to tell
Speaker:
you you have to hustle every single hour you're awake. No.
Speaker:
When you do that, a, you burn yourself out. You make
Speaker:
yourself more likely to get sick and need time to
Speaker:
recover. You also, when you're
Speaker:
constantly expecting yourself to do this, you're not going to do it. You're
Speaker:
not going to be 100% productive every hour of the
Speaker:
day. You need rest. And
Speaker:
so when you have this expectation that you should be doing all this
Speaker:
stuff in your free time and then you don't do it, what happens is
Speaker:
you start associating failure with your to do list
Speaker:
for your business. And what happens when we start associating failure with
Speaker:
something is we start avoiding it. What starts off as,
Speaker:
okay, cool, I'm going to work nine to five and then I'm going to do
Speaker:
4 hours of work on my business. Either before or after. Like
Speaker:
not even a week in, you're not going to follow through because that's a lot
Speaker:
to expect of yourself, especially if you have ADHD.
Speaker:
You need transition time, you need rest time, you need time
Speaker:
for your mind to just kind of wander and daydream. That's where all of your
Speaker:
inspiration comes from. So you're going to get a couple of days in and
Speaker:
kind of like a New Year's resolution about going to the gym every single day.
Speaker:
Day three, you're not going to do it. You're going to be like, oh, I'm
Speaker:
tired, oh, sleep in, or my friends are going for a drink
Speaker:
after work. I really want to spend time with them. I miss them. I haven't
Speaker:
seen them in a couple of weeks. And then the next day it's like, oh,
Speaker:
well, I failed yesterday, so what's the point? I'll start
Speaker:
again next week. But then next week you're going to say, well, I failed at
Speaker:
that last week. And it's going to start this vicious cycle
Speaker:
where you start punishing yourself and making yourself wrong
Speaker:
and you're going to avoid doing the work. And the next thing you know it's
Speaker:
six months in and you haven't made any progress. So you have to
Speaker:
set hours for yourself. Just like this is a part time
Speaker:
job. So what happens if you get a part time job at one of those
Speaker:
chain restaurants as like a host or a hostess?
Speaker:
And what happens if you show up every single day,
Speaker:
whether you're scheduled or not? A, they're going to be creeped out by you because
Speaker:
that's weird because you're not on the clock. And also they don't want to
Speaker:
pay for that, so they're going to fire you. On the flip side,
Speaker:
if this is a part time job and you don't show up for your shift,
Speaker:
what happens? You get fired. The no show
Speaker:
policy. You no show a job, they don't want you anymore.
Speaker:
Notice how a lot of businesses have no problem with a no show
Speaker:
policy? It's an industry standard in a lot of ways. If you're
Speaker:
afraid of doing a no forgiveness, no show policy, just refer to basically
Speaker:
any business. But when you set realistic hours for when you're going to work in
Speaker:
your business and you stick to them, it doesn't have to be
Speaker:
perfect, but you stick to like working six to 8 hours a
Speaker:
week on your business, what happens is you actually
Speaker:
make progress. You actually start growing your
Speaker:
following. You actually start getting known for something
Speaker:
to your world. You start getting clients. I've had a client, Adam
Speaker:
Kimmel, who is a technical content writer,
Speaker:
has a full time job, never wants to give up his full time job.
Speaker:
He started a copywriting business, and when he started with me, he was making 2000,
Speaker:
$3,000 a month. By the end of that first year of working
Speaker:
together, he'd taken his business that was bringing in 2000, $3,000
Speaker:
a month to $86,000 for the year.
Speaker:
The following year, using the three different retainer
Speaker:
offers that we had set up in his business, he took his side
Speaker:
hustle 10 hours a week business to $150,000
Speaker:
a year. It is
Speaker:
possible to build a successful business in that
Speaker:
amount of time, but it does require you to be very
Speaker:
strict about your hours. He wouldn't have been able to do that if he
Speaker:
had expected himself to do 30 hours of work on
Speaker:
top of his 40 to 50 hours a week job for one.
Speaker:
I think his wife would have left him. His kids would never want to talk
Speaker:
to him. He would have gone to a deep depression and said, fuck it all.
Speaker:
Like, I'm just going to go and live in the woods. I mean, I don't
Speaker:
know. That just sounds like something that someone would do.
Speaker:
Adam, if you're listening, tell me if.
Speaker:
Right? But no, like, he would have burned himself out. It wouldn't have
Speaker:
worked. He's a copywriter. He has to have access to his creativity.
Speaker:
And tell me, do you have access to your creativity when you're exhausted?
Speaker:
No. It doesn't matter what kind
Speaker:
of business you're starting. You need access to your creativity, too,
Speaker:
and making sure that you have enough energy for that. So
Speaker:
set realistic hours for yourself. And if you're growing your business full
Speaker:
time, it's no different. Sure, it feels good to brag that. You'Re
Speaker:
working 60 hours weeks, but that. Can'T be the constant.
Speaker:
And I might ask, like, what are. You trying to avoid by
Speaker:
working so many hours? That's something to talk about with your therapist.
Speaker:
The next inner rule that I want to talk about is there are going to
Speaker:
be moments where you feel like everything is going
Speaker:
wrong and
Speaker:
you don't see a way for it to get fixed. And so you feel like
Speaker:
you just have to work harder. Working harder in those moments will never
Speaker:
help you in those moments, you need to have a rule about
Speaker:
walking away and not walking away from the business and burning it all
Speaker:
down and going back to a corporate job unless you really want to. But walking
Speaker:
away and going to a yoga class or going for a run
Speaker:
or reading a trashy fantasy novel, there's a saying
Speaker:
that you cannot trust your mind after 09:00
Speaker:
p.m. Your mind does not have anything
Speaker:
positive to say. Usually after 09:00 p.m. Everything's going wrong.
Speaker:
The doomsday voice starts and you can just see how your life is
Speaker:
going to crash and burn. Don't believe that voice. Go watch some
Speaker:
tv, go to sleep. As a business owner, that voice can really
Speaker:
strike at any point. You get no showed for a call and you
Speaker:
think, oh my God, all I'm attracting are flakes. This happens
Speaker:
to me. I'm not immune from this and I genuinely have to go
Speaker:
and shift gears and step away from my business and then
Speaker:
things look better on the other side. It's hard to do. You'll notice
Speaker:
the more you do it, the easier it gets and also the
Speaker:
faster you get at recovering from those moments.
Speaker:
And again, these two inner rules
Speaker:
you're going to suck at doing in the beginning. You're going to get
Speaker:
better over time. You're going to fail at it a bunch.
Speaker:
And that's okay. You're learning. We all
Speaker:
have our own unique way of doing this. This is one of the things that
Speaker:
I work on with my clients is we really develop what are the
Speaker:
best ways for them to adhere to this kind of stuff because what works for.
Speaker:
One person might not work for you. Now, lastly, a rule
Speaker:
that is going to save you a lot of frustration. What am I going to
Speaker:
say next? Well, you'll have to keep listening to find out. But first, squirrel,
Speaker:
squirrel, squirrel, squirrel.
Speaker:
Now lastly, a rule that is going to save you a lot of
Speaker:
frustration. It'll keep you from like the rage
Speaker:
Gremlin popping up in your mind all the time is how are you going to
Speaker:
deal with assholes online. Set up rules for
Speaker:
engagement for how you're going to deal with trolls. They will show up in your
Speaker:
comment section and you just don't want to let them win.
Speaker:
Letting them win is getting pissed off at them. That's what
Speaker:
they want. They sit there with their little
Speaker:
keyboards, their greasy little fingers click
Speaker:
clacking away thinking, oh, this is going to make them mad
Speaker:
and they get off on it and
Speaker:
don't let them do that. I want to give you full permission here. You
Speaker:
own the delete button for comments on your stuff. You can
Speaker:
delete stuff. You can block people. I know it feels really
Speaker:
good to go to bat with facts
Speaker:
against them and to comment and set them straight and
Speaker:
educate them on how they're wrong, to tell them that they're being a
Speaker:
jerk. They love it. They love it when you do
Speaker:
that, don't give them the satisfaction. Delete and
Speaker:
block. Delete and block. Delete and block. Unless
Speaker:
you also have a little troll living in you and you get off on it
Speaker:
too, then be my guest. Troll them right back.
Speaker:
I promise you, if you set up rules like
Speaker:
these in your business and you stick to them, your life is going to be
Speaker:
so much easier. You're going to make money easier. You're going to attract
Speaker:
your clients easier. You are going to stay sane
Speaker:
and a likable person that people actually want to spend time
Speaker:
with. It's going to free up your time. It's going to
Speaker:
free up your energy. You're going to be less of
Speaker:
a. Miserable person on tough days because you're. Going
Speaker:
to know that you have a standard operating procedure to deal with this stuff.
Speaker:
You're far more likely to make more money. You're far more likely to
Speaker:
attract your ideal clients. You're far more likely to
Speaker:
be your brilliant self out there in the world. Who people want to spend more
Speaker:
time with. I can't guarantee that because I don't know you and I don't know
Speaker:
your. Circumstances and it's going to feel mean when you have these
Speaker:
rules and you're sticking to them. It's going to feel mean
Speaker:
when you're talking to other people and it's going to feel mean to yourself.
Speaker:
You're going to feel like you're slacking. Especially with limiting how
Speaker:
many hours you're working in your business or walking away. From something when it's
Speaker:
hard, you're going. To feel like you're failing, like you're not working
Speaker:
hard enough. When you take a deep breath, it's not
Speaker:
true. You are working smart, not hard. You are using your head to save
Speaker:
your feet. As my favorite mentor early on in my
Speaker:
working career when I was in college, Tony Guthrie used to say, when I was
Speaker:
a cabana girl and I was running around like a chicken with her head cut
Speaker:
off trying to get drinks to everyone. Use your head to save your feet. If
Speaker:
you're ready to stop being a weenie and actually run a business that makes money,
Speaker:
then go ahead and book a generate income strategy call with
Speaker:
me by going to weeniecast.com
Speaker:
strategycall. On this call, we will talk about your goals,
Speaker:
your dreams, and your frustrations in getting there.
Speaker:
And if it's a fit for both of us, then we can talk about different
Speaker:
ways to work together.
Speaker:
It some hand lotion on because that helps
Speaker:
me think better. Obviously, this is like one of my
Speaker:
manifestation things like, this is really expensive hand lotion, but it smells
Speaker:
so good. And so I treated myself to two really big
Speaker:
bottles. Squirrel, squirrel, squirrel,
Speaker:
squirrel, squirrel, squirrel, squirrel.