A product launch failure can be absolutely brutal. So let's deal with it.
"The success that you experience in your business is not just measured by how much money you bring in. It's also measured by how many failed launches, failed services, failed products that you've put out there. That is also a measure of your success, and I want you to celebrate every failure that you have." - Katie McManus, Brave Business Coaching
This one hits a little too close to home. But I felt it was important to share with you.
Watch a promo video for the episode that's all about coping with product launch failure!
Overcoming that gut-wrenching feeling of a failed product launch
This episode addresses the unique challenges that entrepreneurs with ADHD face when dealing with product launch failure.
We're talking about all the aspects of this, including "shiny object syndrome", "rejection sensitivity dysphoria," and the natural tendency to lose interest in promoting a product or service after a period of time.
The episode will provide you with a strategy for setting up a launch plan that works with an ADHD brain and acknowledges the unfortunate truth that not all products or services will sell despite market research and a comprehensive launch campaign.
How to overcome the feeling of failure
There's something you're going to need to do in order to enjoy success with your product launch.
And it's absolutely not what you think.
In fact, it's the absolute opposite of what you think.
Don't worry though, weenie.
In this episode, I'm gonna talk you right through it.
Launching a digital product
Getting a digital product out to market can have its own set of unique challenges, as there are a number of different elements that need to be considered and coordinated in order to ensure a successful launch.
Some key considerations for launching a digital product include:
Technical development: This includes the development and testing of the actual product, such as a website or app, to ensure that it is functional and user-friendly.
Marketing and promotion: This includes creating a marketing plan and promotional materials, such as landing pages, email campaigns, and social media posts, to attract and convert potential customers.
Customer support: This includes setting up a system for providing customer support before and after the launch, such as a help center or live chat feature.
Payment processing: This includes setting up a system for processing payments, such as integrating with a payment gateway or creating a shopping cart.
Some of the absolute nightmare scenarios that can arise when launching a digital product include:
Technical issues: This can include problems with the website or app, such as bugs or errors, that prevent customers from using the product.
Payment processing issues: This can include problems with the payment gateway or shopping cart, such as errors or security breaches, that prevent customers from purchasing the product.
Lack of customer support: This can include a lack of a help center or live chat feature that makes it difficult for customers to get help or find answers to their questions.
Poor marketing and promotion: This can include a lack of a clear and compelling message, or the failure to reach the right audience, that makes it difficult to attract and convert potential customers.
No demand: This can include finding out that there is not a market for the product you created, after investing time and resources in development, promotion and marketing
It's these last two we're going to look at in this episode and with a particular focus on when you have ADHD!
This episode that's all about coping with a product launch failure when you have ADHD, covers:
The challenges of selling your services when you have ADHD
The gut wrenching feeling of product launch failure
- Why you NEED to be failing in your product launches to succeed in your business!
Psst!! Have you registered to participate in my "37 Weenie Challenge" yet?
Get hold of the downloads and guides as well as booking yourself into the 37 Weenie accountability club by clicking here.
Who will get the most out of this episode all about dealing with product launch failure when you have ADHD?
This episode is for you if you're currently in the process of launching a product or service or planning to do so in the future.
We're gonna deep dive into the unique challenges that entrepreneurs with ADHD may face during the launch process and provide strategies for setting up a launch plan that works with an ADHD brain.
We're also acknowledging the unfortunate truth that not all products or services will sell despite market research and a comprehensive launch campaign.
About Katie McManus
Katie McManus was trained in Executive Business Coaching and Leadership Development at the Co-Active Training Institute in San Rafael, California.
She's a CPCC (Certified Professional Co-Active Coach) and an ACC (Associate Certified Coach) with the International Coaching Federation.