Money Matters: How the Weeniecast is Evolving for Impact

For this bonus episode, we're going to go behind the scenes of a meeting between my podcast producer and I to learn why the weenie cast is changing.

So what are we going to do then, Katie McManus?

What is the weenie cast going to become?

I think we talk about money a lot more.

I think we talk about money and I think we talk about having an impact.

I think we, like, yeah, I think that's it.

You know, what are the different things that you can do to make more money so you can have more impact?

And also, like, how can you have an impact even when you're not making a ton of money?

How can you get involved in your local world?

I think we kind of look at different companies that have made, like, having a purpose part of their brand or having an impact part of their brand.

I think it's funny, I.

So I was really struggling to come up with a themes for the hyper focus community and I had such an easy time coming up with themes for the wealthy weenies community.

So, like, January is going to be the financial goal set.

February is going to be like creating a manifestation practice.

March is going to be raising your rates, how to do it and why.

April is going to be rejection seeking.

So, like, really pushing people to do some rejection.

Exposure therapy.

May is like your belief reset.

June is leveraging debt and how to, like, how to, like, process that you have debt.

You know, like, it's going to be both sides of it.

If you already have debt, here's like, how you're with it.

And if you are growing your business, like, understanding how you can leverage debt to grow your business even more and what's available to you.

Yeah.

July is the financial, again, another financial goal set halfway through the year.

August is banishing fears and doing like an audit of expenses because that freaks people the fuck out.

September is asking for what you want and really like, talking about the difference between asking for what you want versus asking for what you need, you know, and coaching people through what the difference is.

Which then sets us up again for another rejection seeking month in October.

November is going to be all about seeking abundance.

So like, rewriting your story so that you see how it always works out of.

And then December is going to be all about like, the psychology of receiving gifts and giving gifts and how it'll correlate to your relationship with money.

Yeah.

It's a very strong monetary themed show, isn't it?

Yeah.

And I think, you know, in the community, the first Wednesday of the month is goal setting.

So there's going to be a worksheet that everyone fills out through ClickUp or Google forms or whatever.

So that way I can kind of see what people are doing to.

Yeah, but they can have a record of it and it's just like automated.

And then like, so we check in on the goals and then I coach them on whatever this concept is.

Like, I already teach them on it.

Like, I do a training on it.

And then the next Wednesday.

Cause I'm going to reset the order of things.

So, like, sales lab is usually on the second Wednesday of the month and then it's kind of wedged between the two hyper focused ones.

I'm going to reset it.

So, like, it's the first and second Wednesday of the month always.

And that second Wednesday is all about coaching on the concept.

Right.

Because they've started it.

Right.

So, like, for instance, say it's April and I'm training on rejection seeking the next week.

It's like coaching people through, like how to come up with their list and, and do all the things and how to deal with the fear or whatever, whatever comes up.

And then sales lab, it's going to be on the third Wednesday.

But what I'm going to do, because this is very much like, like keeping a finger on the pulse of your money.

I'm going to open this up to my clients so they don't have to pay for it in advance or in addition, which I wasn't doing with hyperfocus because not all my clients had had ADHD.

And then I can also do guest speakers.

So how is the podcast going to fit in with this then, do you think?

Are we sort of like going to match the content in some way or.

I think.

I think what we were talking about where we're talking up the group for the next months and the next month and the next month, I think that still happens.

Yeah.

Yeah, I know it's not, it's more generic, but maybe that's okay.

I think we're in like, the manifestation money and business space with an eye to.

You're not just here to, like, get rich so you can buy fancy shoes and fly around in a private jet.

You're here because you want to make a difference in the world and you want to do that through the work you do, and you want to do that through, like, the influence you'll get by being a successful business owner and a successful entrepreneur.

Money manifestation, impact.

I like it.

I think the key, as I always tell people, the key to this really is you can talk about as generic a topic as you want.

Right.

Because it's not really the topic that is the issue.

It's not going to make or break the podcast.

What's going to make or break the podcast is your approach to the top.

Right, right.

So you've kind of covered off quite a bit already by talking about, well, for a start, there aren't many that are talking about money making and manifestation at the same time because a lot of business coaches, certainly from the ones I've met, I haven't met many, to be fair, but every single one I've met, you would, like, give them the ick, to be frank, because it's like, why is she talking about manifestation?

You know, you can't manifest money.

You got to make it, you know?

Right.

It's that and she differential there straight away, but also the impact piece.

Yeah, that's really nice.

Yeah.

And, you know, like, there's that viral TikTok I saw, or maybe it was just viral in my circle, but of this couple who bought a laundromat that was, like, real, real shitty.

Like, it was just.

It was dated, stuff was broken.

They bought it, they revamped it, and they added picnic tables, and they made it bright and colorful.

And their intention was to have it be kind of like a gathering space.

And literally, like, there is this jamaican family that, like, they showed up every, you know, one day of the week with, like, a potluck, and they all did their laundry together, you know, but, like, that became a cornerstone of the community.

Yeah.

You know, and, like, we can talk about, you know, like, yes, make.

Make millions each year and host, like, start your own, like, political action committee and, you know, pack and raise money to, like, funnel two campaign.

Sure.

Absolutely.

That can be a part of the conversation, but it can also be on that smaller community level, you know?

And I think.

I think what we really go after is that belief that people who have money are evil.

Right.

You know, like, you can make more money.

Like.

Like a laundromat can make anywhere from, like $30 to $120,000 a year extra for someone who, like, has an extra 5 hours a week to go and, like, maintain it and, you know, check the machines and refill, you know, any of the other things that they sell.

And it can have impact on the community.

It can be a gathering place.

It can be something that, like, is really special.

Hell, I mean, you could have a homework corner in a laundromat.

Oh, right.

Yeah, yeah, yeah, yeah, yeah, yeah.

You know, a short little desk that, like, there could be Wi Fi in the in the space, short little desk that has charging ports.

Yeah, it might have a little tin of pencils.

One thing I was gonna.

Just one jumping off point for discussion with this in mind.

I mean, you mentioned, like, the big part of this was that the people you were talking to that were sort of coming in from all places.

But, you know, obviously at the moment, my main concern is the podcast.

Are getting that.

Right.

Right.

Hopefully it'll all feed in together.

But you were mentioning that, you know, that the people that you were attracting, they weren't mentally ready to do it because they had a lot of stuff going on.

And, you know, like you said, you didn't want to become a therapist, which rightly so.

Absolutely right.

So does then Weenie feed into that?

And do we need to look at maybe changing that around a little bit and maybe Weenie needs to be almost not the topic, not the theme, but almost like the character again, like the ADHD.

I'm not understanding your question.

So Weenie cast lends itself to that's.

It's not derogatory because it's.

It's your brand, but no, no.

So Weenie cast, the weenie thing happened before I even went into ADHD.

And the clients I attracted with it, I loved, right?

They did the work.

They were on it.

They wanted to have impact.

Like, it was kind of like the code word.

I mean, Adam Kimmel is a great example of this.

He messaged me.

He's like, I think I'm being a weenie.

I need to book a call with you.

Right.

By the time he got on the call with me, he's like, listen, I've watched all your stuff.

I didn't get on the phone with you to say no.

How much is this?

You know?

Yeah.

But his thing is he wants to have an impact.

He wants to make the world a better place.

Yeah.

So we need.

So that's it then.

We really, what we want to do is attract more adams.

Yeah.

He's like the perfect listener profile.

Yeah.

Yep.

That's fine.

I just wanted to raise it because what I didn't want to do was have, if the name was getting in the way of the attraction.

But if you're saying that actually attracts, then, yeah, fine.

Yeah.

Cool.

Well, and also, I mean, like, to do this, to, like, put yourself out there to start a business, to grow a business, to buy a second business, to launch a nonprofit.

Like, you have to get over a lot of the fear of, like, what are people gonna think of me?

Is this gonna work?

You know, and I mean, that's universal.

I mean, if we're talking about fear, then we're basically scaring away sociopaths and narcissists.

Cause they don't feel it.

Yeah, right.

They can't recognize with that.

Yeah, I think that.

So money manifestation and impact are kind of like the central themes.

Yeah.

Bouncing mostly around money, but you can certainly delve into the others.

Well, impact is going to be the central theme, and money is going to be almost like its partner.

And the manifestation will be sort of a jumping off point there along with, as we go.

We're really going to leverage manifestation to be like, hey, listen, if you don't believe that you can raise your rates, you're not going to.

Yeah, you might write it down on a piece of paper, but you're not going to sound convincing on a sales call.

Like, manifestation is not about doing magic out there in the world and all this stuff.

It's about changing your brain chemistry.

Yeah.

It's about like tricking your brain into believing something even though you don't have proof for it.

Right.

You know, you don't just manifest a yellow jeep.

You say, okay, I really want to buy a yellow jeep.

And all of a sudden you start seeing them everywhere because your brain is like, oh, we need opportunities to find a yellow jeep.

Cool, right?

Absolutely right.

And a lot of people don't get that as well.

I find, like, I didn't really fully understand it until quite recently that, you know, manifestation, it's, you know, you got the manifestation Babe podcast, and it's like she's literally just going, well, guys, I just like manifested $5,000 and, you know, she's not talking about what she did from the point of manifestation that changed her behavior to get that.

And I feel that's the missing piece, which you could definitely provide.

Right?

Yeah, I like it.

I think that's good.

I think leaning into that money mindset, impact, just money in general.

Yeah.

And it's your approach to it.

I think that's the key point here, is that the show's ethos around the reason you want people to get wealthy is because you understand they're going to be good people in the world to help improve it.

Right.

Versus they're gonna go and become another.

Trump or an elon.

Yeah, yeah.

I mean, money makes you more of who you are.

That's it, right?

Absolutely.

If the asshole's already there, then she's gonna be a rich asshole.

Exactly.

Yep.

Totally.

Totally cool.

So we don't really need a name change as such, then so if you're.

Yeah, exactly.

Yeah.

We're just kind of changing the subheading, which is Weenie cast 2.0.

I don't know because I don't think that serves anybody.

I think with this sort of thing, I think it's like you talk about with the authenticity and like, the lines that you need of that.

Like, what is real authenticity with this?

It's almost like, you know, the.

The non serving part would be.

Yeah, let's call this weenie cast 2.0 and make it all about and all that.

But I think the better way is for you to, within that realm of the show, just go, what are we going to call this weenie cast 2.0?

That's kind of what it is.

But it's still the same show.

We're just proving to you how sometimes you got a level up and, you know, you could even dress it up as.

I've been being a weenie myself and here's how we're going to tackle this.

Right.

Right.

I think that's a much better approach because you're dropping that fourth wall then.

Right.

And it's like, you know, I've been being a weenie.

Not about anything significant.

It's just like, you know, my.

My hyper fixation has ended and my business gets to be about me.

It gets to be about what I want to spend time on.

Right.

And I get to give myself full permission, just like I would give my client full permission to change.

And that.

Yeah.

That is actually vitally important because you're then putting your money where your mouth is in terms of this is all a safe space.

This is how safe a space this is that even I am sometimes having to have a word with myself.

So if you're on the wrong path, we're going to get you back on the right path and there's no shame attached.

And it's totally just about going forward, not.

Yeah, absolutely.

Yeah.

I love that.

Anything else that comes to mind?

I think the weenie cast with like a tag of money and money.

Money and mindset so that you can leverage your impact in the world.

Yeah.

Something along those lines.

Or money and mindset.

Money, mindset and impact might even be catchier.

Yeah.

And then we can fill in the blanks with all the sort of stuff, with the content and the description.

That sort of stuff.

Yeah.

Cool.

And like I say, it's not like we're starting from scratch.

You've got the audience.

It's just about totally.

And I don't think they'll feel abandoned I think they'll be like, oh, cool.

Like, it sounds time for us to level up too.

Right?

You know, that's the kit.

Yes.

I like that.

That could almost be the first episode of the new style is like, right, look, you know, we're going to acknowledge something here.

You know, we've been being a weenie.

We've not been helping you as much as we could be.

And so now we're going to really get into it.

You know, we're going to help you to get that money that you need to have so that you can do good impact in the world.

Absolutely.

Yeah.

Straight away you're gonna, you're gonna strike a chord.

Yeah.

And I think you're gonna get a lot of respect from this because you're being open and honest about it.

I think so too.

Yeah.

Love it.

I'm happy.

I think that's good.

I think that's really good.

Like, genuinely.

I just want to say, hey, listen, I'm over this hyper focus of talking about ADHD and how it fucks up our lives.

Right.

And how it makes things harder and done.

Yeah.

You know, and I'm realizing that there's, you know, something that's way more helpful to you, my listener, and that I'm really interested in talking about.

And let's go spend some time there for a while.

Right?

No promises.

We're gonna stay there.

We'll probably evolve and move on and change.

And, like, as I'm changing, I want you to know you have full permission to change in your business too.

Yeah.

This isn't like you don't, you don't set in.

Like, here's, here's the direction we're sailing in, and then never change it, you know?

Sometimes there's a coral reef in the way.

Sometimes there's, there's land, there's.

Sometimes there's a continent.

Sometimes you just feel like going somewhere different, you know, and then we can talk about that.