What this episode of "Business Strategy (For Weenie ADHD-preneurs) about shiny object syndrome will help you with...
Shiny object syndrome can be a real issue for entrepreneurs who have ADHD. Thankfully, Katie has a real actionable task you can carry out today, to help rid yourself of the squirrels!
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In this episode of "Business Strategy: (For Weenie ADHD-preneurs)", Katie McManus talks us through the challenges of dealing with shiny object syndrome in your business and not having it take over in your marketing and your offerings!
What is Shiny Object Syndrome?
Shiny Object Syndrome is defined as "a continual state of distraction brought on by an ongoing belief that there is something new worth pursuing".
For entrepreneurs with ADHD, shiny object syndrome can be a real issue because we are constantly bombarded with distraction as it is.
And when that distraction takes the form of new ideas, products, or services, that can be detrimental to our business.
The key is to learn how to focus on one thing at a time and not get overwhelmed by shiny objects.
And that, beloved weenie, is where we can help you!
The 'squirrel' analogy
Think of it like this.
You're on a diet and doing great.
You've lost 10 pounds and you're feeling good about yourself.
Then, one day, you see a commercial for some new weight-loss programme that doesn't involve dieting that promises to help you lose 20 pounds.
Your resolve starts to crumble as you think about how good it would be to lose even more, and still be able to eat what you want.
Suddenly, you find yourself obsessing about the new programme and your diet starts to slip.
Even though you know the diet is the 'slow and steady wins the race' option, the shiny object syndrome takes over in your ADHD brain, and you struggle to fight it.
How to stop being a 'weenie' and start winning the battle with 'shiny object syndrome'! 😁
There are some things we need to consider when overcoming shiny object syndrome.
The first step is to recognise that shiny object syndrome is in your life and business.
This can be difficult because it's often hard to tell the difference between a legitimate new opportunity and a shiny object.
Once you've identified that you are indeed suffering from shiny object syndrome, it's time to take action!
The second step you can take towards overcoming shiny object syndrome is to listen to this episode of the podcast.
In it, Katie will talk you through how shiny object syndrome can show up in your life, and actually spill into your business and offerings.
Once you've listened, you will hear her talk about this FREE guide to checks and balances.
Do make sure you download it and do the work.
As ADHD-preneurs we can often realise we need to take action but then the next shiny object shows up, and on goes the cycle!
Katie's 'weenie' wisdom for you
"Shiny object syndrome can be a real issue for business owners and entrepreneurs who have ADHD.
But there are ways to overcome it!
By first identifying how it shows up in your life and business and then taking the decision that you want to overcome it, you can set the intention and use my free guide to start ensuring you win the battle against the squirrels!
If you're really suffering with this, then don't panic. If my guide doesn't help you, then pop along and join my free Brave Biz Labs session on Friday. We can talk about your challenges and I can set you on the right path with some advice that will be suited to your own specific situation. Book your place by clicking here.
Let us know your thoughts on shiny object syndrome
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Don't be shy!
Let us know your thoughts on the episode.
Perhaps you've realized you have shiny object syndrome? Great! One of the best ways to overcome an issue is to make the intention real and vocalize it!
Use the button to leave us a voicemail.
We might play it on a future episode so that it can help other weenies to feel they're not alone in this.
Or perhaps you've had 'shiny object syndrome' but you've managed to take steps to overcome it? Let us know what worked for you so that we can share that knowledge with other listeners!
